Whole Story

The Official Whole Foods Market® Blog

 

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Comments

Kelley Taylor says ...
I can't wait to try this! Looks awesome!
02/16/2010 10:08:13 AM CST
Lucie says ...
I prefer to buy Whole Trade Products because I feel like I'm closer to the resource like that; I feel closer to the people, closer to the harvest, closer to the real origine of the product. I feel the hands of the workers. I feel like I am thanking them personaly for their work when I buy their product. Lucie
02/16/2010 10:09:18 AM CST
Jean says ...
A few years ago I found Whole Foods Market, what a blessing that was. You see I have a daughter, who suffers from Tourette syndrome as well as many food allergies and then we found out she was allergic to everything artificial. Before finding your store I had to read every label and go to many different stores, just to find a few things she could eat. Whole Foods made my life so much easier. I no longer had to read all the labels, I could just go in and buy our food. It is such a pleasure. Even after ten years and my daughter out of the house, I still go to Whole Foods. I can only go every six weeks or so, since it is a day long adventure. You see, I live in Yucca Valley, Ca and drive all the way to Tustin, Ca. A couple of hundred miles everytime. But Whole Foods has been such a blessing for me and I really do appreciate your store. So I would like to say, "THANK YOU" for making my life more enjoyable and more healthy. Jean
02/16/2010 10:11:10 AM CST
Patti says ...
I love that I know someone is not being taken advantage of in the creation of something that I can personally live without. It is so unfair to demoralize and use people to create something so trivial for our society.
02/16/2010 10:12:19 AM CST
Sabrina Frazier says ...
There is no greater voice to be heard than to speak in the marketplace with our dollars!
02/16/2010 10:13:28 AM CST
Rhonda says ...
I think about my own two little ones, and how my choices can bring some small relief to another mama in the world. Knowing this makes the choice to buy Whole Trade a no-brainer!
02/16/2010 10:15:06 AM CST
Lisa morales says ...
I am sorry to say that I have only just recently become aware of how and where I spend my money makes an impact on this planet and/or the lives of others. Purchasing fair trade products enables me to do my part in helping others that are often out of sight, out of mind. It makes me feel good to know they are receiving a fair price and not being taken advantage of.
02/16/2010 10:16:48 AM CST
David Christian Hamblin says ...
I love purchasing whole trade products. There is a deep feeling of compassion for the world that connects us through products being bought in a WHOLE trade situation. I want to help others through-out the world and from where I live I can do so through this method. We are all connected to something bigger and this is one way to honor that connection... BUY WHOLE TRADE today and feel that moment of oneness- generating a positive global wave of JOY.
02/16/2010 10:17:24 AM CST
Tina says ...
I'm always teaching my children to "play fair". That's exactly how I think of fair trade, it's playing fair. If the tables were turned I would want a fair price for my goods. I am reminded of the book Under The Lion's Paw by Garland. To benefit at the expense of someone feeling trapped and having to provide for their family is unconscionable. I want my children to know that I don't just talk to them about playing fair, but I play fair myself. And this is why I love Whole Trade. I trust that in buying this label, everyone is playing fair.
02/16/2010 10:18:20 AM CST
Luke Swantek says ...
I love knowing that there is respect for life behind these products. I like knowing that I am supporting people, not hurtful corporations.
02/16/2010 10:21:12 AM CST
Kelly says ...
I think that this work you are doing is wonderful. I used to live in Olympia and had friends that helped out at Alaffia. I loved supporting the bs=business when I was locally there and was excited to see Alaffia products at my midwest Whole Foods recently.
02/16/2010 10:23:47 AM CST
Cristi says ...
I couldn't pick just one thing as my favorite. I love that I know the whole trade products I am getting are of the highest quality and better for my family and for the environment. Above all, I am happy that whole trade seeks to help better the lives of workers just like Olowo-n’djo Tchala who might not otherwise be treated fairly!
02/16/2010 10:24:36 AM CST
Bimini says ...
I am so grateful to Whole Foods for supporting West African women and not exploiting them. In this world of max profits and tops sales, it's very rare to hear of companies who actually appreciate countries where their skills of harvesting nature is so very important to their culture. It is one of the many reasons why I shop at Whole Foods and will continue to do so.
02/16/2010 10:26:48 AM CST
Mark Johnson says ...
~I would love to see the cycle of poverty "wiped out" in my lifetime, and support any product and or project that helps people to make a life where they thrive.
02/16/2010 10:38:25 AM CST
Heidi Niemczyk says ...
Purchasing the Whole Trade products allows me to "vote" for this WONDERFUL program. I know I'm receiving better than the best WT quality product there is to offer, and at the same time I'm helping to support the individuals, their families and communities. Any chance I get, I'm educating my family and friends on the many reasons to purchase Whole Trade certified. Thank you all for the wonderful shea/Alaffia products....my favorite is the coconut scent :) Heidi XOXO
02/16/2010 10:39:33 AM CST
Megan says ...
What I like about Whole Trade is the "unindustrialized" aspect, as mentioned in the article. PEOPLE making the products, caring about what goes in and what comes out.
02/16/2010 10:40:25 AM CST
Megan S says ...
Such a beautiful story and reason to purchase from Whole Foods. It's wonderful to find economic value in skills. It encourages a resource based trade economic system instead of a monetary based economy. And how wonderful for the ladies to be able to support their families and be able to be so close to the earth with their products.
02/16/2010 10:41:40 AM CST
Mina says ...
I love the fact that it helps communities become self-sustaining and provides an honest income.
02/16/2010 10:46:16 AM CST
Z Zazhinne says ...
What's best is knowing that I'm giving value to the makers of the value I am receiving and its a win-win-win situation. Having travelled the world in my youth and seen for myself how often what we in industrialized countries take for granted is simply taken with no consideration for the people it's taken from in other parts of the world, I LOVE Whole Foods Whole Trade programs. Buying Whole Trade products lets me feel like a conscious caring neighbor in a global community. Thank you for making the global community stronger with this work. Thank you for educating us about each other and for making it possible for people who WANT to trade value for value to do so:)
02/16/2010 10:47:04 AM CST
Cecelia Mowry says ...
Good for your body, good for the environment and good for communities. That is what is nice about Whole Trade products.
02/18/2010 11:28:19 AM CST
Bernadette D. says ...
I love "Everyday Shea" because it is giving woman economic opportunities which empowers them, I love that young woman are being brought in to carry on traditional crafting which is so important because we are losing so much of the really important knowledge and values through technology.
02/18/2010 11:29:58 AM CST
Catherine Stafford says ...
I agree that it is very heart warming to know the story behind the products that we buy however the main reasons I buy Everyday Shea is that it is AFFORDABLE and not toxic. I have health challenges and raising sons on my own...every cent counts for me. Thank you,thank you.
02/16/2010 10:49:51 AM CST
Meredith Clark says ...
Knowing that I can help make a difference, no matter how big or small, in another wonderful human being's life, is priceless. This isn't just another random purchase, it is a step in making OUR world a special place to exist. Do good today!
02/16/2010 10:50:12 AM CST
Katie says ...
What a wonderful write-up! Thank you for all of the work that you do! I am very thankful for the opportunity to purchase fair trade products and will continue to do so as long as I am able. :)
02/16/2010 10:51:10 AM CST
Briana D says ...
I love Whole Foods for a multitude of reasons. They have such a huge variety of all the products I need, from fresh, organic produce to skin care and cosmetics. I recently made the switch to all natural products as well as organic foods, because of the growing concern for my health and well being. Whole Foods is a one stop shop for me in this manner. I like that I can get everything I need for a great price under one roof. It's wonderful for the rest of my family as well. For instance, my sister is allergic to wheat, and your store has a fabulous range of gluten-free products that can't be found anywhere else, or at least you would have to drive all over creation to get it. Not to mention, I actually use Alaffia myself. Their shampoos and conditioners keep my extremely dry and curly hair moisturized and in excellent condition, and I love that I'm helping support people across the world by buying these products. Thanks Whole Foods!
02/16/2010 10:51:12 AM CST

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