Whole Story

The Official Whole Foods Market® Blog

 

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Comments

devon says ...
Thanks for making this available whole trade makes great products and it looks like the ladys who make it enjoy thier work. Glad to buy a product like that.
02/16/2010 10:51:34 AM CST
Liz says ...
I will check these out the next time I'm shopping at Whole Foods. Thanks for the info!
02/16/2010 10:52:18 AM CST
Moni says ...
I always buy your whole trade coffe and is so good!! Now I'll trie other whole trade product. If we can help with just a little that help me feel better
02/16/2010 10:54:10 AM CST
carrie c says ...
what i like BEST about whole trade products is that they are helping people be treated more fairly. it's sad that governments and corporations think it's okay to take advantage of people who are in a difficult situation. hopefully, more people will realize that regular individuals are the most important catalysts. we can help make a difference by supporting whole trade products.
02/16/2010 10:54:19 AM CST
ESomleva says ...
Each day I am getting more and more conscious about what I eat and what I put on my body. But not only...I want to know that the product I am using it's not only good for me, but also that it isn't harmful to the others...That is fair!!!
02/16/2010 10:55:50 AM CST
Mary Ann Reynolds says ...
Living in integrity with the earth and each other. Honoring our cultures and sharing. Creative solutions. With Whole Trade, everyone wins.
02/16/2010 10:58:21 AM CST
Jonique says ...
I had no Idea that Alaffia made Everyday Shea! I've enjoyed the Alaffia line and look forward to trying more of their products. These beautiful women make superior shea butter!
02/16/2010 11:00:39 AM CST
Heather McDonough says ...
I love knowing that my purchase, besides being a great, natural product, is helping people thousands of miles away to have better lives.
02/16/2010 11:00:59 AM CST
Carolyn McEvoy says ...
Because I know so little about where the products I purchase come from-- I wholeheartedly welcome and support whole trade---especially when I know that the product does not harm any animals--and I know that my purchase goes toward supporting the hard work someone has put forth. It's a solution more of the world needs to participate in.
02/16/2010 11:01:34 AM CST
Marybeth Mank says ...
I love the idea that these women are learning how to support themselves and their families. I also love the idea that their knowledge is NOT being lost from generation. I whole-heartedly wish the rest of this globe worked the way that this cooperative worked. Thanks for the warm fuzzies from this story. This wonderful coopertative is in my thoughts and prayers. :-)
02/16/2010 11:01:54 AM CST
michelle says ...
Buying Whole Trade makes me feel like I am empowering other communities and putting my money into something that I believe in. Knowing that purchasing Whole Trade products is helping to give workers fair wages and possibly giving them a better life makes me feel like my purchases are doing something positive.
02/16/2010 11:01:55 AM CST
MandiFran says ...
I like purchasing Whole Trade products because it serves as my vote need to let others know that I acknowledge the hard and honest work of others. I like knowing that the people who care and do the work actually receive the benefit of their labors. I am in love with shea. I use it to moisturize my naturally curly hair and my skin from head to toe! It is also a natural sunscreen when unrefined. Africans have used it for ages and we are lucky to experience its benefits. I cannot wait to visit Whole Foods and try this brand.
02/16/2010 11:03:43 AM CST
Samantha says ...
I LOVE Alaffia products! They've been a great find for my sensitive skin. And to know there is such a laudatory backstory makes me feel even better.
02/16/2010 11:03:52 AM CST
Morgan says ...
I love using my buying power to create new economic paths for the developing world.
02/16/2010 11:06:18 AM CST
Portia Early says ...
What you are doing gives me tears of joy. I used to work for The Body Shop and was a bit saddened by the buyout. Lauder is still using fair trade, but is using parabens. It's refreshing to see someone go the extra mile like Anita the original owner of The Body Shop did.
02/16/2010 11:15:32 AM CST
lisa m says ...
I will look for these next time I’m shopping at Whole Foods. Thanks for telling their story.
02/16/2010 11:17:21 AM CST
yvonne says ...
What I love about Whole Trade products is the knowledge that purchasing them actually makes a meaningful difference in people's lives. The fact that they are of exceptional quality is great, too.
02/16/2010 11:19:11 AM CST
Annie says ...
A wonderful post! Very inspiring...keep up the wonderful work Alaffia!
02/16/2010 11:24:50 AM CST
Jill Gehin says ...
I purchase Alaffia products at Whole Foods often...my recent and best disvovery of all is that neem oil has helped my eczema! This is one of the few products that has ever given me relief! I will say I feel every product I have tried of this brand is exceptional...The fact that the products are fair trade is a big selling point for me. I feel good about buying them for that reason. Wonderful products doing wonderful things in so many ways...what more could you ask for?
02/16/2010 11:27:09 AM CST
Mary C says ...
I bought Everyday Shea after a quick glance at the ingredients and the price - it's a great value and a great product. While waiting for my son to finish his bathtub play one day I read the label and discovered how buying this fabulous lotion helps to benefit women and communities in West Africa - a huge plus and the reason it is now our favorite and only body lotion.
02/16/2010 11:29:16 AM CST
nate says ...
Love buying stuff that help others to!
02/16/2010 11:35:52 AM CST
shenandoah cute says ...
These amazing women in Togo have broken the barrier and proven that their traditional crafting knowledge has purely become a trusted economically valuable resource, trusted by Whole Foods, so trusted by me.
02/16/2010 11:37:16 AM CST
Kristina says ...
I love buying whole trade and knowing that my money is directly supporting the source. Large corporations have overshadowed so many with their greed, it's great to give back to those communities of hard workers that truly need and deserve it.
02/16/2010 11:41:46 AM CST
Suzanne K. says ...
I use Everyday Shea . . . well, everyday! I love the product even more now that I see the women that are behind something I enjoy so much and wouldn't want to do without. Big hugs and thanks to all of them!
02/16/2010 11:44:22 AM CST
Janna Pieler says ...
It's important to me to buy whole trade products because everyone should get a fair wage for their hard work. Buying whole trade products helps the world to progress and provides everyone with a fair chance to make a good life for themselves. It gives people the independence, wellbeing, and dignity that everyone deserves.
02/18/2010 11:28:01 AM CST

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