Whole Story

The Official Whole Foods Market® Blog

 

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Comments

Chris D. says ...
I love buying products that go directly to helping people. It's great that they have these skills and can pass them along. Thanks for the story. Very uplifting!
02/17/2010 4:32:02 PM CST
Ryan Andrews says ...
Treat others how you want to be treated.
02/17/2010 4:34:00 PM CST
Hannah says ...
I love Whole Trade products because I can feel good about my purchase, knowing that the workers who are making the products are being respected as human beings and are benefiting from my purchase. An added benefit is that they are environmentally sound products!
02/17/2010 4:34:17 PM CST
Mary Anne Little says ...
It is extremely gratifying to know of the work that is being done to bring economic viability to an area imbued with poverty and chronic unemployment. The knowledge that those in the Allifia program no longer have to rely on the assistance of political and charitable organizations is empowering in so many ways to the women of the Togo women's cooperative. One can see the joy on the faces of those who are pictured above during their work creating the Everyday Shea products. The purity of the natural ingredients, guaranteed by Whole Foods Markets, is incentive in itself for consumers to make selections from the Shea Butter body and hair items. That and the awareness of the invaluable contribution of enabling a distinct and beneficial cultural tradition to be continued by younger generations of natives of Togo make use of Everyday Shea a natural and rewarding experience.
02/17/2010 4:35:32 PM CST
Karen says ...
What I like best about purchasing Whole Trade products is the fact that I am doing good for everyone involved, including myself. I am paying it forward with my everyday life and also paying myself by using good healthy products that benefit others and the earth.
02/17/2010 4:35:54 PM CST
Mary Anne Little says ...
(Can you please correct the spelling of "Alaffia" in my post just submitted. Thank you. Mary Anne Little)
02/17/2010 4:38:09 PM CST
Anthony says ...
THe best part of purchasing Whole Trade products is the human green touch involved in the entire process!
02/17/2010 4:38:42 PM CST
Daniell Parker says ...
I like purchasing Whole Trade products first of all because I know they will be the best quality. Second, I feel more a part of a community as if I were buying from a neighbor even though its global, it feels local. I also feel like it makes a difference in someone elses life as well as my own.
02/17/2010 4:39:49 PM CST
Daisy Bennett says ...
This post brought me such joy! I believe that everyone should support groups like this. I support Whole Trade products completely. They provide me with the opportunity to support companies that are about uplifting each other and humanity. Its about respect, empowerment and the fundamental human right to be able to support yourself and your family. Thank you!
02/17/2010 4:46:20 PM CST
Kat says ...
I purchase these products because I firmly believe business is not only a source of empowerment, but a means to bettering a whole community. The old saying about teaching a man to fish, same concept. Plus the products are a way to try and help find ways of producing consumer goods without destroying the land in the process - the fear I have about the Amazon, for example.
02/17/2010 4:46:46 PM CST
cherie says ...
I like buying Whole Trade products as it makes me feel as if I am making a small difference in the world by helping those less fortunate to be able to strive for a better life for themselves and their families.
02/17/2010 4:49:28 PM CST
Nadee Y. says ...
Just moved to an area that has a local Whole Foods and I am excited! Having never purchased any of the products and after reading this article I am encouraged to buy. It makes me feel great knowing my purchases help provide an income for the women, giving them an opportunity for a better life. Interestingly, By helping them, they will, in turn, help me to have better skin with an authentic pt
02/17/2010 4:50:34 PM CST
Tom Albrecht says ...
I love buying whole trade products because it's a good thing support companies that treat their workers right.
02/17/2010 4:51:12 PM CST
Becky says ...
I love that it helps give people in Africa the chance to get out of poverty.
02/17/2010 4:51:57 PM CST
Amy says ...
We now have a WholeFoods within walking distance of our home-- what a treat! Not only am I getting great quality, I can leave the car at home, take my recycled bags, and bring my infant son out for a walk all while supporting great causes like this!
02/17/2010 4:53:11 PM CST
MICHELE COHEN says ...
It's the singular fact that I can still purchase non-GM foods at Whole Foods. I utterly the most important issue on the planet because if Monsanto wins control over all the seeds in the world then organic products as we know them will cease to exist. That is why the Whole Foods option is vitally important so that consumers can vote with their wallet.
02/17/2010 4:54:53 PM CST
Gail Offen says ...
whole Trade products not only make me feel good using them, I feel good buying them too. Win-Win!!
02/17/2010 4:56:45 PM CST
candace nadon says ...
It feels great to support fair trade practices - keep providing these great products!
02/17/2010 4:57:14 PM CST
Deborah Sheehy says ...
I've been on the 'hunt' for a new body moisturizer and can't think of a better product to buy... Happy to become a part of helping those much less fortunate than ourselves. Way to go Whole Foods Market!
02/17/2010 4:58:33 PM CST
Eva Mack says ...
for fun
02/17/2010 5:00:38 PM CST
Donna Norbet says ...
I love the preservation of culture, and sharing the products with the world.
02/17/2010 5:01:42 PM CST
Liz says ...
The best thing I like about purchasing these products in the past is that part of the proceeds are returned to West African community projects.
02/17/2010 5:02:04 PM CST
Beatriz Peña says ...
I bought the cream vanilla Everyday Shea and brought it to the dental school I work at. University of Pennsylvania School of Dental Medicine and the students loved it! Thank you for carrying these wonderful products and helping communities. They very well deserve it! Beatriz Peña
02/17/2010 5:02:57 PM CST
Timmi Rothenbuehler says ...
I feel good about purchasing Whole Trade products because you know they were made and sold by real people like myself, and not produced by a corporation with only revenue & profit based priorities.
02/17/2010 5:03:30 PM CST
Becky Urbansky says ...
I like purchasing whole trade products because not only are they better than what is currently available, but they also help people in their livelihood. So it is a win-win for both parties - the seller and the buyer. Keep up the good work!
02/17/2010 5:03:33 PM CST

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