Whole Story

The Official Whole Foods Market® Blog

 

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Laetitia G says ...
Hello, There are so many aspects I like when I purchase products from the Whole trade. First of all, the quality of the products is very good. They are natural without all the chemicals we can find in other regular products. When I buy a Whole Trade product, I know that part of my money is going directly to the local producer. I will be proud to buy products from Everyday Shea because it comes from Togo (Where my family is from) and in a way, it helps me reconnect with my roots. I also find it interesting to try world trade products because it's a way to learn other cultures and you know you are helping the right people at the same time.
02/16/2010 1:04:19 PM CST
tricia says ...
I am inspired and touched by this beautiful story. It makes me want to be a better person, inside and out. I have fallen in love with the beautiful , strong , healthy women in this article. "Its a new dawn, its a new day, its a new life for me" thank you for sharing!
02/16/2010 1:04:32 PM CST
Siri L says ...
I love these products! They are good for the skin and good for the soul.
02/16/2010 1:07:42 PM CST
Tessa says ...
I LOVE LOVE this product! Not to mention fair trade, I love helping other women across the world. Thank you Whole Foods blog for telling people about this product and where/who it comes from.
02/16/2010 1:14:15 PM CST
paula says ...
I love buying products like these from Whole Foods. Whole Foods is truly one place that I trust when they say they are helping organizations. There are many positives and no negatives to list here. These products are made from natural ingrediants, truly natural ingrediants and there are no added chemicals and things that we try to avoid putting on or in our bodies. And, the fact that women so far away in a place where poverty in the norm are working hard to make this product and are being helped in the process makes it all the more worth buying. Shea butter is the ultimate for your skin. I'm exited to learn about this product!
02/16/2010 1:22:24 PM CST
Alex says ...
This post says it all - Whole Trade purchases empower people. Great work WF!
02/16/2010 1:32:59 PM CST
Jane Luke says ...
It's a win-win. The women (truly lovely) are helped by the sales of the product they make and then we are doubly blessed by our purchases. Blessed by the opportunity to help a great cause and blessed by the products themselves. I have found shea, especially Everyday Shea, to be wonderful for my skin and hair. We use it on the grandbabies too. Thank you!
02/16/2010 1:33:58 PM CST
Erica Di Bella says ...
The quality of these products blows anything you will buy at a big box store out of the water! This is just another way of doing something good for you and good for others, small changes may not seem like they have a big impact but to the people you are helping it makes a big impact. I love telling others about whole foods and the products they sell, my husband is starting to become more "green" everyday!
02/16/2010 1:35:21 PM CST
Steph says ...
I love buying goods that are whole trade as the money I spend is helping to make a difference in the lives of others.
02/16/2010 1:35:58 PM CST
Adrienne Dollyhigh says ...
I think it is of the utmost importance that we help build the economies of developing countries.
02/16/2010 1:47:02 PM CST
Robin says ...
Hooray for the whole and fair trade practices that allow for gainful employment for these beautiful Togolese women! And hooray for Alaffia's wonderful, nourishing products! Buy for yourself, buy for your families, buy for your friends, buy for your associates...and spread the word of using the kinds of products that have a place in changing the world. With each purchase we vote for an end to the horrors post-colonial poverty.
02/16/2010 1:50:53 PM CST
melissa mc says ...
I enjoy purchasing Whole Trade products since I know this action is enabling someone else to live a decent life for themselves and/or family as well as empowering their community and neighbors to improve their personal situations -- thank you for the chance at trying these lovely items!
02/16/2010 2:50:14 PM CST
Becky says ...
It is so important to purchase products which make a real difference in the lives of those who produce them. In this way, we can all make the world a better, stronger and more peaceful place. What a wonderful lesson to teach all generations....as I try to model this to my children and students!' Thank you Whole Foods =)
02/16/2010 8:48:00 PM CST
M. Clarisa says ...
While doing something routine and inconsequential on the surface, we can help an entire community, and have an effect that we may never fully understand within the "industrialized" world. Thats why I buy Whole Trade.
02/16/2010 8:48:18 PM CST
Margie Marksthaler says ...
Helping those who need our help the most in the hopes that they can eventually go on to help others - it's paying it forward!
02/18/2010 11:21:05 AM CST
Barbara Wilson says ...
The best thing i like buying whole trade is knowing where my money is going and knowing its going to help someone make a better living : ) Not making a fat cat, fatter
02/16/2010 9:02:36 PM CST
kathy says ...
I like knowing that the product I'm purchasing has been made by someone that is getting paid fairly for their work.
02/16/2010 9:02:46 PM CST
Wehaf says ...
What a powerful post! Stories like this are an everyday reminder that when we buy fair trade products we are supporting fair economic systems and empowering women who have been otherwise shut out of the global economy.
02/16/2010 9:36:23 PM CST
Leah says ...
This story is exactly the reason that I love Whole Foods. I learned long ago that there is a big difference in free trade and fair trade. I say FAIR TRADE all the way! I enjoy buying items like these because I can see exactly where it comes from and know that I am truly helping someone else by purchasing it.
02/16/2010 10:03:11 PM CST
Dawn scire says ...
I like purchasing whole trade products because it helps other people at the same time. I feel that I'm doing good at the same time I'm making a purchase. It's the thought of empowering others that's encouraging and knowing that one is not just 'throwing' money into commercial and/or sweatshop labor.
02/16/2010 10:25:25 PM CST
Trail (Oven Aversion) says ...
I love that products like this help empower women and give them a voice. It also makes you feel good when your "money talks" and says such positive things.
02/16/2010 10:44:22 PM CST
Theresa says ...
would love to try this product(s)
02/16/2010 10:50:02 PM CST
Sarah E. Freeh says ...
I enjoy supporting fair trade as I believe all people deserve equal treatment and pay for their labors to survive and provide for themselves and their families. I love to support self employed people and small businesses as often as I can.
02/18/2010 11:20:22 AM CST
michelle rosborough says ...
Its good to know that buying these products help people
02/17/2010 3:33:59 AM CST
Lori Hill says ...
I love the fact that the choices we make when shopping can make a huge impact across the world!
02/17/2010 5:43:07 AM CST

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