Whole Story

The Official Whole Foods Market® Blog

Fall in Love with Organic Groceries

By Allison Burch, September 27, 2011  |  Meet the Blogger  |  More Posts by Allison Burch
While Organic Harvest Month may be winding down, around here we never tire of celebrating organics. This month we’ve shared delicious ideas for sweet seasonal organic fruit – yellow peaches, Bartlett pears, grapes and raspberries. We’ve given you the top 10 reasons to go organic, introduced you to some of our organic farmers and told you exactly what “organic” means and why supporting organic agriculture is important. We’ve even had our Senior Global Coordinator for Exclusive and Store Brands share his passion and excitement for our 365 Everyday Value® organic lineup. (Seriously. People here are passionate about that stuff.) And now, a few more reasons (straight from our grocery shelves!) to fall in love with organics: Alter Eco Organic Quinoa Quinoa is an ancient grain that has been cultivated in the Andes Mountains of South America for more than 5,000 years. It is sometimes referred to as the “mother grain” and as a “protein powerhouse.” Alter Eco’s organic and Fair Trade Certified Quinoa, available in Black, Pearl, Red and Rainbow varieties, directly supports Bolivian farming families in the ANAPQUI cooperative. You can read Atilio’s story on our Whole Trade webpage. Castor and Pollux Natural PetWorks ORGANIX Pet Food The most complete line of USDA certified organic food for dogs and cats, ORGANIX has no artificial preservatives, uses meat and meal from animals raised with no added growth hormones or antibiotics and offers a selection of grain-free options. GreenShield Organic Laundry Detergent GreenShield is the first and only organic laundry detergent. The low-sudsing, non-toxic hypo-allergenic detergent is safe for use in both HE and standard machines. GreenShield Organic’s Free & Clear formula contains no dyes or perfumes and the Lavender Scent is lightly scented. Both are available in a variety of sizes and packages including their special detergent pouch that’s designed to reduce waste by 80%. Fig Food Soup Fig Food’s soups are organic, kosher, and 100% plant-based and available in seven varieties – Tuscan White Bean, Yucatan Black Bean, Umbrian Lentil, Gran Faro e Fagioli, Condensed Wheatberry, Condensed Split Pea and Condensed Tomato. Harmless Harvest 100% Raw Coconut Water Starting with coconuts sourced from small organic agroforestry farms, Harmless Harvest then uses a heatless, high-pressure process designed for food safety and extended shelf life in your fridge. The result is outstanding flavor and nutrition of raw and organic coconut water. Late July Organic Multigrain Snack Chips Late July is a family-owned and operated company that makes delicious organic snack foods. Their organic multigrain snack chips are a flavorful mix of seeds (like sunflower, chia and flax) combined with a blend of crunchy corn and rice. Available in three flavors – Sea Salt by the Sea Shore, Mild Green Mojo (a combination of creamy cheese, mild green chiles, lime and a hint of jalapeño), and Dude Ranch. Oikos Organic Frozen Greek Yogurt Rich, creamy Greek yogurt seems even more indulgent when it's frozen, and it's hard to believe this organic treat is fat free. The traditional Greek triple-straining process makes it extra thick. Available in Vanilla, Chocolate, Honey and Blueberry. Organicville Organic Orangeville Carbonated Beverage Quench your thirst with this organic take on the popular European orange soda made with orange pulp. It's a zesty, fresh tasting beverage that gives you all the citrus refreshment without any high-fructose corn syrup! Uncle Matt’s Organic Orange Juice and Grapefruit Juice Fourth-generation citrus grower Matt McLean has been working with small-scale, family-owned citrus farms in Florida for more than a decade to deliver "the juice, the whole juice and nothing but the juice." Uncle Matt’s Organic Orange Juice combines peak-season Hamlin and Valencia oranges for a smooth, exceptionally sweet taste, while his Organic Grapefruit Juice is the perfect blend of mellow Ruby Red and robust White grapefruit juice. These are just a taste of the many, many organic groceries you’ll find in our stores. Is there a certain product or reason why you’ve fallen in love with organics?




Natalie says ...
Here's my question: I am becoming more and more sensitive to sulfites. There are few fresh (or dried) fruits that I can comfortably eat. Does organic automatically imply sulfite-free or is that another category altogether? Thanks for helping me to sort this out.
09/27/2011 12:12:00 PM CDT
Jim says ...
I'm already in love with organic groceries!
09/27/2011 4:00:51 PM CDT
geraldine says ...
I grew up on a farm, I would like to know why does organic cost so much more than regular foods. So many people would like to eat organic but find the prices much higer. I have a large backyard, I do believe I will try gardening with out the pesticides, etc.
09/28/2011 6:47:46 PM CDT
geraldine says ...
ps, I remember when my mother sacrified a chicken on the farm, you could smell the raw chicken all over the house. You coud even see what she had eaten. Boy what a big difference in the store bought chickens.
09/28/2011 6:52:57 PM CDT
Ty Shlackman says ...
Aren't Seventh Generation and Ecos laundry detergent ALSO organic? The only laundry detergent I've seen in Whole Foods that isn't organic is the Whole Foods brand laundry detergent. Why isn't Whole Foods brand laundry detergent organic as well?
09/28/2011 8:42:03 PM CDT
Adam says ...
organic certification does prohibit the use of added sulfites in the production of dried fruits.. but Whole Foods' quality standards prohibits the inclusion of added sulfites in ALL of the dried fruits they carry, organic or not
09/28/2011 9:26:17 PM CDT
Natalie says ...
Adam, thanks for that explanation about dried fruits -- good to know. Have you any info about the fresh fruits at Whole Foods, whether they have sulfites or not?
09/29/2011 9:10:04 AM CDT
janejohnson says ...
@Geraldine Thanks for your patients with my response. Here is some information from Joe Dickson our Organics expert. Affordability of Organics ?Prices for organic foods reflect many of the same costs as conventional items in terms of growing, harvesting, transportation and storage. Organically produced foods must meet stricter regulations governing all of these steps, so the process is often more labor- and time-intensive, and organic farming tends to be on a smaller scale. ?Organic food, though growing, still represents a tiny sliver of the overall food market. Many of the economies of scale which benefit non-organic growers have not yet been realized for organic growers, and the majority of agricultural extension and support programs are designed to support non-organic growers. ?As the leader in the organic and natural foods industry, Whole Foods Market offers the industry’s best prices for organic and natural food. As demand for these products has grown and volume has increased, prices have become more competitive over time. ?Whole Foods Market’s prices are equal to or better than conventional supermarkets for products of similar quality. ?Whole Foods Market offers store brand products with our 365 Everyday Value™ organic offerings to provide shoppers with high quality organic products at everyday value prices. ?Simply put, organic foods may cost more to produce due to the additional costs associated with certification and the relatively small size of the organic market.
10/10/2011 12:35:01 PM CDT
Penny heath says ...
looking to buy organic raw fruit and veg... I am on a juicing program. and looking to use all organic produce.... do you list what you have and some prices to compare?? thanks
11/27/2011 1:29:35 PM CST
janejohnson says ...
@Penny Since each of out stores source their produce differently and thus price differently, the best way to get the most accurate information regarding the comparative prices of organic produce is to reach out to your community Whole Foods Market directly. The link below will help you identify the contact information for your store. If you reach out to them, a Team Member there will be happy to chat with you. www.wholefoodsmarket.com/stores
11/28/2011 11:29:34 AM CST
kathy eischeid says ...
what brands of true organic probiotic yogurt do you sell, with no thickeners, no carrageenan or added sugars.
12/31/2014 8:28:49 AM CST
Nikki - Community Moderator says ...
@KATHY - Our exact vendors will differ between stores. Check with your local store directly to see what brands they have in stock.
12/31/2014 1:26:09 PM CST