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Feed 100 Bag Helps Rwandan School Children

Sometimes I find gift giving especially challenging. With all the need in the world, why the heck should I get Aunt Mary Lou a new apron? She has 10 already! What I really want to do is make a donation or give a charitable gift in her honor. But then there’s nothing tangible to unwrap and somehow the family turns me into the Scrooge of the season. “Why can’t Paige give normal gifts like everyone else?” If a version of this story plays out for you, the Feed 100 Bag just might be the perfect option. Here’s the deal: you buy the Feed 100 stylish reusable shopping bag to give as a tangible gift and part of the proceeds go to providing 100 meals to hungry Rwandan school children.  Win-win, right? The Bag Designed solely for Whole Foods Market, the FEED 100 reusable bag is made of organic cotton and natural burlap and is produced with a commitment to ensuring fair treatment of workers, livable wages, overtime pay and safe, clean working environments. It is a lightweight, fresh white tote that collapses easily into its base, which is a zippered rectangular burlap pouch emblazoned with the FEED logo and the number 100. An eco-friendly fashion statement that helps educate people about hunger and what we can do to alleviate it. It’s perfect to use for your groceries and for about 50 million other things too. The Good Each bag purchased provides 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program’s School Feeding Program.  In 1994, Rwanda lost 800,000 men, women and children to genocide; as a result, the nation’s economy and social structures were decimated. School feeding is one of the most effective solutions to stopping hunger and breaking the poverty cycle. Since 2003, the World Food Program has provided free, nutritious school lunches to Rwanda’s children in 300 schools in the most food-deprived areas. Each hot, nutrient-rich meal draws boys and girls to school, helps them learn, and may be the only meal they have all day. School attendance has grown from 63 percent to 93 percent, and to help close the educational gender gap, girls with good attendance may receive extra rations to take home to their families. Girls with just a few years of education have fewer children, have them later in life, and are better prepared to care for and educate them. The Cost When a Whole Foods Market customer buys a FEED 100 bag, $10 is donated by the FEED Foundation to the World Food Program’s Rwanda School Feeding operation, with the remainder going to cover the costs of making the bag and oversight of the program by the FEED Foundation. The bags are produced with high-quality, 100% organic cotton and natural burlap.  All FEED bags are made as eco-friendly and fairly as possible in audited and certified fair labor facilities. To further help the initiative, Whole Foods Market is not making any profit on these bags – in fact many of our stores are offering this bag for a special price of $25 for the holiday season – kicking in our own donation to help feed hungry children. If you aren't close to one of our stores, check out online ordering through FEED. Hope this helps make your holiday shopping (and gift unwrapping) more rewarding! To learn more about the FEED Foundation, visit their website or check out this video.

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114 comments

Comments

Alicia says …

These are going to be my universal Christmas gift this year!

Charles Mukuka says …

This company makes it worth while to work for...I like my company and all the good things it stands for; what more can humanity ask for from a company like Wholefoods Market? God bless Wholefoods Market and John Mackey for extending a helping hand to the children in Rwanda.

Cindy says …

I love the bags. I bought one for myself and one for a gift. This gift gives and gives again. This is a wonderful thing. Thanks to all that contributed to this. The most important thing is that children will get fed.

Mary Montgomery says …

This is such a wonderful thing for your company to do. With all the cut-backs happening in our country today you should really be commended. I do not have a Whole Foods locally, but always enjoy shopping at the Columbus, OH store when I visit my son's family, only 2-3 times a month. The entire store is totally awesome. The employees are SO friendly and helpful. The wide range of foods can be overwhelming, but the employees are always helpful to give great recipes/ advice. The quality is superior and the freshness can not be beat. The whole experience of shopping for groceries has reached an unexpected adventure. The 365 brands are superior to major name brands and cost much less. I have an addiction to the freshly roasted coffees and teas.

Alison says …

If you are in a better place financially you can actually use this charitable donation bag as a gift bag filling with other presents(as you can with all WFM reusable bags)and its one less paper giftbag to get tossed. The standard WFM reusable bags are a lot less expensive than paper gift bags, too.

Trish says …

The bags will make a wonderful gift, and I also have added WF to my list of brands that are doing good for this planet not oly good for your body.

Annette says …

Will make a great gift and with great reach this season. I've added WF to my list of brands that are doing good with the addition of this product.

mercedes rives says …

love the bags u have to get them its the best bag they ever came out with and its alll for a calse come on everyone lets do are holiday shopping with a bash and buy a feed bag and donate to the ones who cant aford a feed bag its wonderful everyone should have atleast one!!!!

Samantha says …

I was going to donate to the WFP "Fill a Cup" programme in relatives honour for their present but this is a two-for-one deal. I can still donate to the WFP <i>and</i> get them a great re-usable bag that looks awesome!! Thanks WF! -S

Lucia says …

I wish more companies did things like this. Thanks WF!

Judy says …

My oh my! what a wonderful thing to do...I love Whole Foods so much.I frenquent the Cleveland store (thanks for finally coming) and I love the store and the excellent employees that make this store everthing to me...I shop there 2-3 times a week...Look out Whole Food's Cleveland I am coming to get my Feed Bags!!!!

Cathy Viviano says …

I would love to have this bag for my daily mail, recycling items, etc. :) HEE HEE

ref says …

Great to see attention still being paid to Rwanda.

Julie Guagliardo says …

I'm so glad there are people out in the world who care about other people out in the world!

Karin Feuerstein says …

I would love to buy a feed bag, always give Blessing Baskets for gifts and they are well received. I cannot find the FEED bag at Whole Foods' website, any help out there?

says …

@Karin You can order a FEED bag directly through the FEED Foundation on their website here: http://www.feedprojects.org/shopping_product_list.asp

Ed Hunt says …

You may want to correct the link given for The Feed Foundation (www.thefeedfoundation.org), which seems to be incorrect. Looks like the correct link should be www.feedprojects.org. The online ordering link is correct.

says …

@Ed Thanks for that! The link has been corrected.

Marc says …

I work for Whole Foods. I like the FEED BAGS! it helps 100 children get fed. what a great deal! i want to get one myself. i sell the bags at my store. people are generous and love the idea and buy the bags.

Heather Brosnan says …

I am going to stop using plasic bags at stores and I am finally going to get a composter! Most importantly get my children involved in conservation. We have also limited our use of processed foods.

Vanessa says …

What a great idea.. I love Whole Foods. I like using recycle bags for groceries and carrying home other items as well. Thanks for feeding children who cannot get food for themselves.

Diane says …

I changed all light bulbs from the old ones to the new ones..and use resuable bags everywhere I go and shop in. In fact when employees go to give me a bag, my response is "always on bag please" And I try to walk to alot of my errands.

Emily O. says …

Sounds like a wonderful idea. WHOLE FOODS does it again and please keep up the great work.

Janis Grant says …

I do everything within my power to reduce, reuse, and recycle everyday.

Eric B. says …

Whole Foods continues to show great leadership and is a model for corporate America

Annie says …

We use dish towels rather than paper towels; glasses/mugs instead of styrofoam cups; cold water for most everything; recycle; turn off all lights/furnace whenever possible; when shopping for just a couple items, place them in your purse rather than using a bag; combine your errands and run them on the way to or from work, instead of making a separate trip; and try to work from home as much as possible. The list is endless!!

Roberta McPheeters says …

I'm already recycling cans/bottles at work and at home. We've changed out most of our unit light bulbs to CFLs and it made a positive change in our electric bill. Now, I'm attempting to get our condo to switch out a lot of floods they have in various places in the 180-unit building to CFL floods, which should impact their electric bill greatly

deb says …

Generally to recycle more &amp; go organic in my veg. garden.

Sandy Parker says …

I like these bags....before this, I would collect and recycle my grocery bags. Don't have to anymore.... AND the bag makes me aware of the Whole Foods environment!!

Jody Novak says …

I am using cloth bags at all stores to help cut down on waste. I also started a compost pile to get rid of kitchen waste my garden looks great after three years of work. I think small things hehelp MOTHER EARTH.

Kimberly says …

Make my own coffee in a reuseable mug in the morning and bring my lunch in a reuseable container opposed to plastic baggies.

Christine Smartt says …

We compost to make our own soil for our garden. Recycle, reuse, and trying to conserve energy. :)

vel alahan says …

Walk to physical therapy. Take quicker showers. Eat less quantity of food. That's a start.

Charlanne Kallay says …

I'm looking at the earth through my heart and my own body through the language of love. I am seeking the foods that feed me well with less consumption and provide me with greater energy to do more without stress. I am making my body feel comfortable with its issues until they improve or dissolve. I'm linking my heart to the work of other who need my support with willingness to take steps to back them with my new-found strength.

Phil Azzolina says …

My wife and son have food limited diets and I was surprised to find the variety and good pricing at Whole Foods!

karen divine says …

Bring your own plastic containers when eating out for leftovers..keeps the styrofoam out of the landfills.

Laura says …

what a good idea!

Tracy Woloshyn says …

My resolution: investigate installing a green roof on my home - I've got a flat roof, so with some additional structural support it should be do-able!

Jessica says …

I always use canvas and cloth bags instead of plastic or paper shopping bags and will be replacing standard lightbulbs with energy saving ones.

Michael Colquitt says …

I got involved with Transit Chek on the job and I use mass transit 7 days a week.

Jill Nickerson says …

Replacing my most of my lawn (grass) with more water resistence plants &amp; other landscaping.

Diane says …

Two months ago we purchased 4 3 gallon buckets for only $2.59 each. We have one at the kitchen sink and the other 3 are for the showers. Every time we turn on the faucet we get about 2 1/2 gallons of water in the bucket before the water gets hot. With two teenagers and two adults we estimate to save 10,000 gallons per year! We have been refilling the outdoor jacuzzi and fountain in addition to watering indoor plants and the vegetable garden.

Debra Altschul says …

Debra - I have been using cloth napkins for the last six months and not buying paper ones anymore. I use microfiber cloths instead of reaching for a paper towel. I can wash both and reuse easily. I have been baking gifts for my friends and family for awhile and I cut them into usable sizes (like half loaves, a quarter of a round corn bread); they are easier to wrap and accented with a recycled ribbon. I put them in a party bag that I have saved or even a small paper food bag with added colored pen decorations - add a piece of white tissue paper that can also be reused...add a bow to the handle and voila - a nice homemade gift made with caring and love. We are also able to get water from a well and put it in reusable gallon bottles that I get from my friend. Also my friend gets cut up fruit in glass mason jars and she saves those for us as well to reuse. We share them with others for fall canning and Christmas gifts of eggnog. We also had nitrogen added to our tires this winter when it was offered Free at an oil change and we find that the tire pressure remains stabilized during the extreme temperature changes thus helping us with gas mileage. We also do errands all at once with a route and not daily. Thanks, let's keep cleaning up our planet.

Rene Ward says …

Make every effort to use by reusable bags rather than paper or plastic. Get more organic in my eating and buying habits

Karen Smith says …

I am planting an organic garden just like the Victory Gardens of the past. I will donate to my local food pantry. I have been collecting cloth tote bags for decades and I use them whenever I go shopping at each and every store no matter what it sells. I now have my entire family using cloth bags. I am sure someone will enjoy receiving this bag as a gift. I even take my cloth bags in my luggage when I travel so that I can use them instead of having to figure out what to do with the plastic or paper bags at my hotel. I sew, and make cloth tote bags for gifts all the time.

Linda Litterell says …

I think it's a wonderful thing, being able to help feed children. It's no fault of their own that they are poor. If we can save a few lives we can be very proud!

Jim Helmer says …

I've created a xeric garden in my backyard where there used to be a grass lawn. Colorado plants and some others that are resistant to drought are being used which means a lot less water than the grass that it replaced.

B.C.Ross says …

I am being frugal and sharing all that I can.

Carol Taylor Boyd says …

I started using cloth napkins many years ago when I realized that I was already washing clothes, adding napkins to the wash was no big deal. We had to have a water softner in our new home. I think one of the unexpected impacts on the enviornment is that we use much less soap and detergents. We can use less harsh cleaning products too.

WMcGee says …

My Resolution is to unplug unused items, use my recycle bags every time I shop and only turn on lights when needed. My sister and I have started recycling at our parent’s home. I will make an effort to purchase more recyclable products, learn more about how I can help our planet and encourage my husband to do the same.

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