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Feed 100 Bag Helps Rwandan School Children

By Paige Brady, November 24, 2008  |  Meet the Blogger  |  More Posts by Paige Brady
Sometimes I find gift giving especially challenging. With all the need in the world, why the heck should I get Aunt Mary Lou a new apron? She has 10 already! What I really want to do is make a donation or give a charitable gift in her honor. But then there’s nothing tangible to unwrap and somehow the family turns me into the Scrooge of the season. “Why can’t Paige give normal gifts like everyone else?” If a version of this story plays out for you, the Feed 100 Bag just might be the perfect option. Here’s the deal: you buy the Feed 100 stylish reusable shopping bag to give as a tangible gift and part of the proceeds go to providing 100 meals to hungry Rwandan school children.  Win-win, right? The Bag Designed solely for Whole Foods Market, the FEED 100 reusable bag is made of organic cotton and natural burlap and is produced with a commitment to ensuring fair treatment of workers, livable wages, overtime pay and safe, clean working environments. It is a lightweight, fresh white tote that collapses easily into its base, which is a zippered rectangular burlap pouch emblazoned with the FEED logo and the number 100. An eco-friendly fashion statement that helps educate people about hunger and what we can do to alleviate it. It’s perfect to use for your groceries and for about 50 million other things too. The Good Each bag purchased provides 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program’s School Feeding Program.  In 1994, Rwanda lost 800,000 men, women and children to genocide; as a result, the nation’s economy and social structures were decimated. School feeding is one of the most effective solutions to stopping hunger and breaking the poverty cycle. Since 2003, the World Food Program has provided free, nutritious school lunches to Rwanda’s children in 300 schools in the most food-deprived areas. Each hot, nutrient-rich meal draws boys and girls to school, helps them learn, and may be the only meal they have all day. School attendance has grown from 63 percent to 93 percent, and to help close the educational gender gap, girls with good attendance may receive extra rations to take home to their families. Girls with just a few years of education have fewer children, have them later in life, and are better prepared to care for and educate them. The Cost When a Whole Foods Market customer buys a FEED 100 bag, $10 is donated by the FEED Foundation to the World Food Program’s Rwanda School Feeding operation, with the remainder going to cover the costs of making the bag and oversight of the program by the FEED Foundation. The bags are produced with high-quality, 100% organic cotton and natural burlap.  All FEED bags are made as eco-friendly and fairly as possible in audited and certified fair labor facilities. To further help the initiative, Whole Foods Market is not making any profit on these bags – in fact many of our stores are offering this bag for a special price of $25 for the holiday season – kicking in our own donation to help feed hungry children. If you aren't close to one of our stores, check out online ordering through FEED. Hope this helps make your holiday shopping (and gift unwrapping) more rewarding! To learn more about the FEED Foundation, visit their website or check out this video.

 

114 Comments

Comments

Alicia says ...
These are going to be my universal Christmas gift this year!
12/04/2008 7:47:37 PM CST
Charles Mukuka says ...
This company makes it worth while to work for...I like my company and all the good things it stands for; what more can humanity ask for from a company like Wholefoods Market? God bless Wholefoods Market and John Mackey for extending a helping hand to the children in Rwanda.
12/10/2008 8:38:51 AM CST
Cindy says ...
I love the bags. I bought one for myself and one for a gift. This gift gives and gives again. This is a wonderful thing. Thanks to all that contributed to this. The most important thing is that children will get fed.
11/28/2008 8:49:33 AM CST
Mary Montgomery says ...
This is such a wonderful thing for your company to do. With all the cut-backs happening in our country today you should really be commended. I do not have a Whole Foods locally, but always enjoy shopping at the Columbus, OH store when I visit my son's family, only 2-3 times a month. The entire store is totally awesome. The employees are SO friendly and helpful. The wide range of foods can be overwhelming, but the employees are always helpful to give great recipes/ advice. The quality is superior and the freshness can not be beat. The whole experience of shopping for groceries has reached an unexpected adventure. The 365 brands are superior to major name brands and cost much less. I have an addiction to the freshly roasted coffees and teas.
12/09/2008 4:51:48 PM CST
Alison says ...
If you are in a better place financially you can actually use this charitable donation bag as a gift bag filling with other presents(as you can with all WFM reusable bags)and its one less paper giftbag to get tossed. The standard WFM reusable bags are a lot less expensive than paper gift bags, too.
12/09/2008 12:21:48 PM CST
Trish says ...
The bags will make a wonderful gift, and I also have added WF to my list of brands that are doing good for this planet not oly good for your body.
12/09/2008 10:54:18 AM CST
Annette says ...
Will make a great gift and with great reach this season. I've added WF to my list of brands that are doing good with the addition of this product.
12/07/2008 10:22:21 PM CST
mercedes rives says ...
love the bags u have to get them its the best bag they ever came out with and its alll for a calse come on everyone lets do are holiday shopping with a bash and buy a feed bag and donate to the ones who cant aford a feed bag its wonderful everyone should have atleast one!!!!
12/15/2008 7:16:48 PM CST
Samantha says ...
I was going to donate to the WFP "Fill a Cup" programme in relatives honour for their present but this is a two-for-one deal. I can still donate to the WFP <i>and</i> get them a great re-usable bag that looks awesome!! Thanks WF! -S
12/16/2008 5:08:24 PM CST
Lucia says ...
I wish more companies did things like this. Thanks WF!
12/21/2008 9:41:36 AM CST
Judy says ...
My oh my! what a wonderful thing to do...I love Whole Foods so much.I frenquent the Cleveland store (thanks for finally coming) and I love the store and the excellent employees that make this store everthing to me...I shop there 2-3 times a week...Look out Whole Food's Cleveland I am coming to get my Feed Bags!!!!
12/22/2008 1:00:13 PM CST
Cathy Viviano says ...
I would love to have this bag for my daily mail, recycling items, etc. :) HEE HEE
12/29/2008 1:23:29 PM CST
ref says ...
Great to see attention still being paid to Rwanda.
12/31/2008 10:34:13 AM CST
Julie Guagliardo says ...
I'm so glad there are people out in the world who care about other people out in the world!
01/04/2009 8:01:51 PM CST
Karin Feuerstein says ...
I would love to buy a feed bag, always give Blessing Baskets for gifts and they are well received. I cannot find the FEED bag at Whole Foods' website, any help out there?
02/12/2009 3:17:30 PM CST
hsiaw says ...
@Karin You can order a FEED bag directly through the FEED Foundation on their website here: http://www.feedprojects.org/shopping_product_list.asp
02/12/2009 3:33:41 PM CST
Ed Hunt says ...
You may want to correct the link given for The Feed Foundation (www.thefeedfoundation.org), which seems to be incorrect. Looks like the correct link should be www.feedprojects.org. The online ordering link is correct.
03/18/2009 1:43:39 PM CDT
hsiaw says ...
@Ed Thanks for that! The link has been corrected.
03/18/2009 4:00:28 PM CDT
Marc says ...
I work for Whole Foods. I like the FEED BAGS! it helps 100 children get fed. what a great deal! i want to get one myself. i sell the bags at my store. people are generous and love the idea and buy the bags.
04/05/2009 1:32:22 AM CDT
Heather Brosnan says ...
I am going to stop using plasic bags at stores and I am finally going to get a composter! Most importantly get my children involved in conservation. We have also limited our use of processed foods.
04/22/2009 8:17:36 PM CDT
Vanessa says ...
What a great idea.. I love Whole Foods. I like using recycle bags for groceries and carrying home other items as well. Thanks for feeding children who cannot get food for themselves.
04/21/2009 8:17:44 PM CDT
Diane says ...
I changed all light bulbs from the old ones to the new ones..and use resuable bags everywhere I go and shop in. In fact when employees go to give me a bag, my response is "always on bag please" And I try to walk to alot of my errands.
04/22/2009 7:37:13 AM CDT
Emily O. says ...
Sounds like a wonderful idea. WHOLE FOODS does it again and please keep up the great work.
04/22/2009 7:39:06 AM CDT
Janis Grant says ...
I do everything within my power to reduce, reuse, and recycle everyday.
04/22/2009 7:46:47 AM CDT
Eric B. says ...
Whole Foods continues to show great leadership and is a model for corporate America
04/22/2009 7:47:13 AM CDT

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