Whole Story

The Official Whole Foods Market® Blog

Feed 100 Bag Helps Rwandan School Children

Sometimes I find gift giving especially challenging. With all the need in the world, why the heck should I get Aunt Mary Lou a new apron? She has 10 already! What I really want to do is make a donation or give a charitable gift in her honor. But then there’s nothing tangible to unwrap and somehow the family turns me into the Scrooge of the season. “Why can’t Paige give normal gifts like everyone else?” If a version of this story plays out for you, the Feed 100 Bag just might be the perfect option. Here’s the deal: you buy the Feed 100 stylish reusable shopping bag to give as a tangible gift and part of the proceeds go to providing 100 meals to hungry Rwandan school children.  Win-win, right? The Bag Designed solely for Whole Foods Market, the FEED 100 reusable bag is made of organic cotton and natural burlap and is produced with a commitment to ensuring fair treatment of workers, livable wages, overtime pay and safe, clean working environments. It is a lightweight, fresh white tote that collapses easily into its base, which is a zippered rectangular burlap pouch emblazoned with the FEED logo and the number 100. An eco-friendly fashion statement that helps educate people about hunger and what we can do to alleviate it. It’s perfect to use for your groceries and for about 50 million other things too. The Good Each bag purchased provides 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program’s School Feeding Program.  In 1994, Rwanda lost 800,000 men, women and children to genocide; as a result, the nation’s economy and social structures were decimated. School feeding is one of the most effective solutions to stopping hunger and breaking the poverty cycle. Since 2003, the World Food Program has provided free, nutritious school lunches to Rwanda’s children in 300 schools in the most food-deprived areas. Each hot, nutrient-rich meal draws boys and girls to school, helps them learn, and may be the only meal they have all day. School attendance has grown from 63 percent to 93 percent, and to help close the educational gender gap, girls with good attendance may receive extra rations to take home to their families. Girls with just a few years of education have fewer children, have them later in life, and are better prepared to care for and educate them. The Cost When a Whole Foods Market customer buys a FEED 100 bag, $10 is donated by the FEED Foundation to the World Food Program’s Rwanda School Feeding operation, with the remainder going to cover the costs of making the bag and oversight of the program by the FEED Foundation. The bags are produced with high-quality, 100% organic cotton and natural burlap.  All FEED bags are made as eco-friendly and fairly as possible in audited and certified fair labor facilities. To further help the initiative, Whole Foods Market is not making any profit on these bags – in fact many of our stores are offering this bag for a special price of $25 for the holiday season – kicking in our own donation to help feed hungry children. If you aren't close to one of our stores, check out online ordering through FEED. Hope this helps make your holiday shopping (and gift unwrapping) more rewarding! To learn more about the FEED Foundation, visit their website or check out this video.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

114 comments

Comments

M. Claire says …

Shopping at Whole Foods is always a pleasant experience. I've been in so many from beginning days in Austin, to Dallas, Houston, New York, Los Angeles, Summerlin, etc. and have never been disappointed with any store or purchase. Team members are knowledgeable, professional and friendly. As for favorite items, it's hard to say as I have so many that I love. Some are Rudy's bread, the 365 products, and the great prepared foods. The produce dept. is exceptional as is the seafood dept. with "always" fresh fish to choose from. I have called long distance and ordered specialty baskets from stores in Dallas and San Antonio, Texas,and the new store in Mountain View, California. Each order was exceptional and the people who received them said the assortment was amazing and beautifully put together. The people who took the information from me were exceptional in being helpful and following through to perfection with the information and getting everything right. I live in Houston and "love" shopping at Whole Foods several times a week.

ella says …

i want this bag so badly!! i went to the whole foods today but all bags are gone... any idea where i can get one?

says …

@ella FEED100 bags can be purchased directly on the FEED Project's website at: http://www.feedprojects.org/shopping_product_list.asp

Megan says …

If I had known about the Feed bag I would have gotten these for my relatives. My mom is always asking us to donate money in her name to a charity, I would have done this. Next time.

Deanna says …

Is this bag machine washable? I have several and would like to throw them in the washer if possible. Thanks!

samzmom says …

I bought this as a gift and LOVE the idea!!! I am actually going back and getting more (for myself and for future gifts). Why not do some good while gift giving? You know, I would love to see this bag offered year 'round and for all countries in the world...not that Rwanda doesn't need it. So much starvation in the world, even in our own country due to this economic downturn. The majority of those going hungry and homeless are sadly children.

gougou2010 says …

well,fine...

Mcdull says …

thank you for sharing..(^_^)

Maybelle Lockart says …

Ohh great post love it!

Jackie Barrientos says …

I wish i could buy one of these beautiful bags. I live in Chile and there is no chance to get one, but the concept of this fundraising idea is unique, congratulations and keep buying them.

Tara Bowman says …

Are these feed the children bag's still available? how can I get one?

Megan says …

@Tara, if your local store no longer has the bags, you can order them direct from FEED projects: <a href="http://www.feedprojects.com/" rel="nofollow">http://www.feedprojects.com/</a> They have many different bags, apparel and other items that support many different groups in need.

John Kojdecki says …

Will your store in Newton Highlands, MA have these for the holiday season?

gimnasio en santander says …

You could certainly see your enthusiasm in the work you write. The sector hopes for more passionate writers such as you who aren't afraid to mention how they believe. At all times follow your heart.

Pages