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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

unsyncsteve says …

My favorite is changing daily as I try each new soup, but right now, my fave is Yucatan Black Bean, and yes, I do add a dash of my own light salt!

Nicole says …

I usually give thought into what goes into my soup, which is why I usually make it myself. However I love the convenience of Fig Food soups, and they are even better in my book knowing that they are all natural, organic, and most importantly they taste good and are good for me!

Kristina says …

Very happy that Whole Foods provides Fig Foods soups. My favorite brand of soup.

Patrick says …

Let them eat soup !

sylina b says …

I AM SOO PROUD OF THEM! I love having soup and also love knowing that what goes in my soup and my body will only help. Kudos! The soup looks delish. I have not tried it but I most definitely will get some for my son(who I have turned into a soup lover) and my self.

Andrew says …

I'd love to try some fig food soup.

Greg says …

Innovative. Haven't thought about it before.

Lin Culbreth says …

I love helping myself and those farmers who grow food sustainably and organic!

Coexist Peacefully says …

Yummy, sounds like a warm piece of heaven in bowl!

Heather says …

Great philosophy and great soup! Thanks, Joel.

Alicia says …

The veggies in the slideshow look fantastic, makes me want to try some of Fig Food's soups. I'll look for them at my local store on my next trip.

Erin says …

You are what you eat .... that's what they say, anyway. This is a company I'd truly support.

stephanie guffey says …

Very interesting very proud owners. I now know why they named the company, fig Stephanie Guffey

Michelle Gord says …

Wow! Hand chopped vegetables even. Looks delicious, and I can't wait to try some.

ericka says …

I can't wait to try FIG FOOD! I have been looking for interesting and healthy soups, and this seems like it! What an interesting story too! It's so great to know what inspired new products and where they come from!

Megan says …

I never mind letting go of my money to buy products that are strengthening to our bodies and thoughtful of our environment. Keep on acting from your heart and success in all ways, shapes, and forms will come. Thank you, Fig Foods!!!!

Blaine Johnson says …

Great tasting product from a true innovator. Great job Joel !

Charlotte says …

The soups sound yummy. I would love to try some.

nap says …

I admire his decision to go organic, and will remember to look for his product in the store because the names are so cool and make me think!

Becky R says …

Anytime organic is available, I buy it! It's great to see a company that uses organic ingredients in a tasty way. I'm looking forward to trying the soups with the cooler weather approaching.

AnnaS says …

Never heard of this brand, but I like their philosophy about using wholesome organic ingredients. You know, I never buy soup because I cannot recognize many of the ingredients. However, next time I am at Whole Foods, I will buy some & give it a try. It sounds wholesome & yummy.

Alison says …

Haven't tried it yet, sounds good. I love that a company can take the thought of providing the best product for the environment, as well as the consumer, and still succeed!

Laura Royal says …

I make soup for my family all of the time and only use the freshest organic ingredients..it's always a hit. Maybe I'll take some down time and try of this soup though

Rosine says …

Henry's soup philosophy is wonderful, it incorporates family, as well as living a healthy lifestyle!

katherine says …

I'm keeping an eye out for this on my next trip to WF! I love supporting businesses with such strong beliefs in improving quality of life for its customers!

Aejin H says …

It sounds wonderful! Sounds better than soups packed in aluminum cans.

Donna says …

I CAN'T WAIT TO TRY IT.FRESH,WHOLESOME INGREDIENTS SHOULD MAKE A BIG IMPACT ON FLAVOR.

Sona Nanaiya says …

The whole is always greater than the sum of its parts!! Soup is a great analogy to life, and what better way to showcase a personal philosophy than through their creation. I can totally relate!!

Erin says …

I'm not a huge soup person, but these look great! I will have to try them this winter.

Regina Greaves says …

I am very excited about this new product and cannot wait to try it. Nothing beats a great bowl of soup!

Heather says …

I tried the wheatberry, didnt love it. I must try the others.

Brilana says …

Sounds good! I'll have to look for it next time I'm at Whole Foods. Just in time for Fall!

misty says …

I love soup, any soup, and I can eat everyday. Organic soup is the way to go! I like Henry’s soup philosophy "connecting to other people" through soup. Nice!

Annabel says …

My mom and I made our own soup and I think it turned out better because the vegetables were from our garden and they were organic. I think organic food is important especially if it's better for the environment and people.

Claire says …

I LOVE Fig Food soups! As soon as I saw them at Whole Foods, I purchased them - it's nice to find a company that makes low sodium soups that are truly low sodium. Not only are they healthy, they are delicious! I was immediately hooked on all of the flavors, so I looked up the company and fell in love with their philosophy. More companies should aim to be like this one - it's nice to know I can rely on Fig Food Company when I need a healthy, delicious meal quickly.

Laurie Duval says …

What a great idea to name the soups after the region that inspired them. I like the philosophy of uniting the world. I hope for their continuied success.+

Maryann says …

I am always happy to purchase products made by small companies who use sustainable ingredients purchased from local farmers. Fig Food Co. has done just that. The result is always a wholesome product that not only tastes great , but is nutritious as well.

Andria says …

I hadn't, but given how delicious - yet healthy - these are, it shouldn't be surprising how much consideration Henry gave in creating his products.

Olivia says …

I never heard of Fig Food Co., before, but now I will look for their soups. I love the comment about the farmers. I remember perusing the local Farmer's Market and watching different vendors work with food. One market in particular stood out... the one which placed heads of Boston lettuce 'just so' in the display. She cradled the lettuce in such a way that said, "I care about this lettuce. I care about its growth, its harvest, its display and its destination, and I want the buyer to appreciate all that went into growing this as well." Based on that one observation, they are my go to market. I am so happy that you appreciate the farmer as well as construct soups in such a way to highlight ingredients and regions. I can't wait to taste your soup! Thank you for what you do.

Priti says …

I never heard of this brand of soup and always cautious about about buying prepared foods because of the preservatives and high sodium amounts. I like that there is a hint of salt. I will have to try the various flavors.

Kelly Murphy says …

I agree with Henry's philosophy, and I think that it is one we can adopt as we cook for our own families and as we make choices about what to buy. I'm looking forward to trying these soups!

Rashid says …

I love Henry's philosophy of making connections and exploring cultures other than our own through food.

Lisa Meyer says …

I love any company that has the idea of leaving the world a better place than we found it. I have not tried these products but am inspired to. Surprising because I am very familiar with Natural foods companies, though many are being bought by companies such as Kraft, I still seek to support smaller privately owned companies. thank you for your thoughtfulness.

Ann says …

I use veggies from my garden when making soup. I agree!

susan moroney says …

great philosophy for all of us. bringing the right ingredients to the home in order to prepare healthier meals. appreciate his sentiments about farmers, produce and the home.

joanne says …

I love their philosophy..you can sense that it is really made with love...reminds me so much of the time families in olden days spend hours in the kitchen cooking up the best dishes they can...most, if not all, of their ingredients coming their own gardens/yards.

Susan Piaggio says …

When I think of comfort food, soup is at the top of my list now that I've taken on the challenge of healthy eating. Salt is my favorite thing and having only a minimum amount of it in these products got my attention as salt/sodium is the main reason I don't buy prepared soups. The product looks great and knowing the story behind it makes it all the more attractive.

Sunday Rhodes says …

What can I say. I love figs!! The nutritional value alone is worth exploring all the delicious things you can make with figs. They can be cooked or eaten raw, used in recipies to enhance nutrition and give them a new twist. It wasnt until I was older that I realized why my mom always had figs as a staple in the house. She knew the healthy benefits figs have for children. I went on to give them to my own children and now my grandchildren enjoy them as well. Try them, your like them!

Amie Rizzo says …

I have not tried the Fig Food soups but after reading this article i am anxiuos to give them a try. i love soup and make a pot at least once a week, hot outside or not. It's a family favorite and it always makes you feel good to be putting all the fresh, wholesome ingredients in it.

Nancy A says …

Celebrating the local farmers who they know for their fresh, organic foods.

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