Whole Story

The Official Whole Foods Market® Blog

Fig Food Co.

By Marc Hamel and Ha Lam, October 8, 2011  |  Meet the Blogger  |  More Posts by Marc Hamel and Ha Lam
We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

 

500 Comments

Comments

unsyncsteve says ...
My favorite is changing daily as I try each new soup, but right now, my fave is Yucatan Black Bean, and yes, I do add a dash of my own light salt!
10/23/2011 11:30:46 PM CDT
Nicole says ...
I usually give thought into what goes into my soup, which is why I usually make it myself. However I love the convenience of Fig Food soups, and they are even better in my book knowing that they are all natural, organic, and most importantly they taste good and are good for me!
10/10/2011 6:52:23 AM CDT
Kristina says ...
Very happy that Whole Foods provides Fig Foods soups. My favorite brand of soup.
10/11/2011 10:22:29 PM CDT
Patrick says ...
Let them eat soup !
10/22/2011 9:38:08 AM CDT
sylina b says ...
I AM SOO PROUD OF THEM! I love having soup and also love knowing that what goes in my soup and my body will only help. Kudos! The soup looks delish. I have not tried it but I most definitely will get some for my son(who I have turned into a soup lover) and my self.
10/14/2011 9:30:00 AM CDT
Andrew says ...
I'd love to try some fig food soup.
10/12/2011 5:39:39 PM CDT
Greg says ...
Innovative. Haven't thought about it before.
10/12/2011 11:36:15 PM CDT
Lin Culbreth says ...
I love helping myself and those farmers who grow food sustainably and organic!
10/13/2011 10:40:39 PM CDT
Coexist Peacefully says ...
Yummy, sounds like a warm piece of heaven in bowl!
10/13/2011 5:42:12 AM CDT
Heather says ...
Great philosophy and great soup! Thanks, Joel.
10/14/2011 7:22:04 AM CDT
Alicia says ...
The veggies in the slideshow look fantastic, makes me want to try some of Fig Food's soups. I'll look for them at my local store on my next trip.
10/16/2011 3:18:05 AM CDT
Erin says ...
You are what you eat .... that's what they say, anyway. This is a company I'd truly support.
10/12/2011 6:22:43 PM CDT
stephanie guffey says ...
Very interesting very proud owners. I now know why they named the company, fig Stephanie Guffey
10/17/2011 1:55:10 PM CDT
Michelle Gord says ...
Wow! Hand chopped vegetables even. Looks delicious, and I can't wait to try some.
10/18/2011 12:30:35 AM CDT
ericka says ...
I can't wait to try FIG FOOD! I have been looking for interesting and healthy soups, and this seems like it! What an interesting story too! It's so great to know what inspired new products and where they come from!
10/27/2011 8:40:19 AM CDT
Megan says ...
I never mind letting go of my money to buy products that are strengthening to our bodies and thoughtful of our environment. Keep on acting from your heart and success in all ways, shapes, and forms will come. Thank you, Fig Foods!!!!
10/12/2011 9:44:01 PM CDT
Blaine Johnson says ...
Great tasting product from a true innovator. Great job Joel !
10/14/2011 2:40:02 PM CDT
Charlotte says ...
The soups sound yummy. I would love to try some.
10/15/2011 11:11:18 PM CDT
nap says ...
I admire his decision to go organic, and will remember to look for his product in the store because the names are so cool and make me think!
10/12/2011 6:35:05 PM CDT
Becky R says ...
Anytime organic is available, I buy it! It's great to see a company that uses organic ingredients in a tasty way. I'm looking forward to trying the soups with the cooler weather approaching.
10/12/2011 6:28:28 PM CDT
AnnaS says ...
Never heard of this brand, but I like their philosophy about using wholesome organic ingredients. You know, I never buy soup because I cannot recognize many of the ingredients. However, next time I am at Whole Foods, I will buy some & give it a try. It sounds wholesome & yummy.
10/16/2011 8:41:02 AM CDT
Alison says ...
Haven't tried it yet, sounds good. I love that a company can take the thought of providing the best product for the environment, as well as the consumer, and still succeed!
10/16/2011 8:16:43 AM CDT
Laura Royal says ...
I make soup for my family all of the time and only use the freshest organic ingredients..it's always a hit. Maybe I'll take some down time and try of this soup though
10/16/2011 12:16:33 PM CDT
Rosine says ...
Henry's soup philosophy is wonderful, it incorporates family, as well as living a healthy lifestyle!
10/12/2011 6:22:54 PM CDT
katherine says ...
I'm keeping an eye out for this on my next trip to WF! I love supporting businesses with such strong beliefs in improving quality of life for its customers!
10/16/2011 11:48:59 AM CDT

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