Whole Story

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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

Karen Jones says …

Hello,I am a 53 year old woman who was recently diagnosed with gastroparesis. Basically it means that my stomach is paralyzed and does not function properly. I can't wait to try your soups as I have vowed to eat organic whenever I can.I greatly appreciate Fig Farms commitment to organic ingredients in their soup products.Thank you so much!

Steve Lesser says …

I've tried Fig's soups and they outstanding. I also have the pleasure of knowing Joel, and his products are truly an extension of his beliefs and passions. You can't do any better an that!

Kurt Hoffmann says …

I have to check these out for sure! Interesting.

Melissa D. says …

We got some of this soup at the East Cobb Whole Food's grand opening in July. It is sitting in my cupboard still as I have not tried it yet. Guess that I will have to try it soon. I did not this about Fig Food's & agree with Henry's soup philosophy which fits in so well with Whole Food's philosophies too. Keep up the good work Fig Food's & Whole Foods!

Jack says …

Can not wait to try your product. Good luck!

Vaneka G. says …

I have not tried this yet, but definitely will now.

Jess S. says …

not sure i personally agree but i do like the thought that goes into their production.

Mary Kay says …

Love the natural go-with-the-flow style of casual, yet mindful creating recipes style--Fig Foods sounds good enough to eat--oh that's right--IT IS :)

Clara says …

Sounds great! I should try some soup soon.

Miriam Schachtman says …

Nice job uncle Joel!! Great video, and it all tastes fantastic :] I hope its all going well with the company! You all look great and I may just have to get some soups for my room at school!

Jennifer says …

I love all the thought and care that goes into their products. They take great care into every detail and that is much appreciated to a mother who likes to put healthy organic foods on the table.

Melissa says …

This is really inspiring. Henry takes great care to create healthy and flavorful soups while also maintaining his commitment to environmentally responsible practices.

Becky says …

They don't sell this brand in my local store, now I'm curious! Love the packaging, no cans! I admire their desire to help not only the people eating their soup but the planet that grows their ingredients by using organics. Win!

Jean D. says …

I feel better serving organic foods to my family. Fig has won me over. Thanks for the great giveaway!

Patricia Gallagher says …

I look forward to trying Fig Food soups, I always make my own soup to control the sodium level. The fact they lightly salt the soup is very important to me

samantha says …

cool!! a giftcard!!

Jaimie says …

I appreciate Henry's intention to create a beautiful soup with a conscience. Hearing his philosophy was great "food for thought."

Regina says …

There's nothing better than eating something you know is good for you & is going to have a positive impact from the ingredients it takes to make it to the producers of the product. Your soup sounds amazing and seems to follow the lifestyle I am living, can't wait to try it!

Gaby says …

This is the best boxed soup I've ever tried! I can't even make it as well. The tomato is my favorite, but all make for easy, nutritious and quick weeknight meals. I think it's a delicate balance between Henry's philosophy and the more conventional one. I want what is best for the environment, and I believe the food industry needs to be stricter on the quality of food so that we can make healthy organic AND plant based foods available, but we also need to educate people about what healthy plant based foods they should be eating and how to incorporate them, and that may take several more baby steps.

Barbara C. says …

As a gardener, I love Henry's soup philosophy. I made soups from the veggies in my garden this summer (and a plethora of zucchini breads) and I love Henry's story.

Korbin Houston says …

For Mr. Henry to look at all aspects and to go organic for plant based and friendliness for the environment instead of just going for plant based is really a plus for everybody.

Jaimee says …

Very inspirational

Sharon says …

Best soup ever.

ErikaM says …

Soup is Good Food, as D. K. sang.

sharon says …

mass produced soups have a ridiculous amount of sodium.

carol nevins says …

what could be more welcoming than a steaming bowl full of healthy and delicious ingredients to feed the body and comfort the soul

Diane D says …

Thank you for wanting to make the world a better place through food and people healthy and happy. I love soups and especially organic without the MSG. All natural and fresh is for me!

cheryl says …

Sounds like they're worth trying out! We rarely buy any commercial soups because most are just loaded with sodium and most are pretty ordinary. These ingredients sound yummy and I definitely like the lightly salted aspect.

Robin says …

His philosophy should be celebrated and supported!

Joyce says …

Can't wait to try these soups. I'm heading over to Whole Foods River Street this afternoon so thanks for the tip.

Gabriela Griffith says …

Amazing! I love it that your company is committed to feeding people real food. It is unbelievable how many Americans are so unaware of the food they put in their bodies. I think it is interesting how our society cares more about the labels on the clothes we wear than the labels on the foods we consume. We are so unaware of the health issues, and even how our appearance can be affected by what we eat. I attribute all this to our media and to the fact that up to not long ago nobody really cared about nutrition. I admire you for getting into the food business because the "Big Guys" are though competition, but I am sure that with your philosophy your company will go far! Thank you for putting a wonderfully healthy soup in the market!

hungry says …

a whole chicken eggnoddles carrots onions celery chicken broth boil all day so goodfora coldweek or sore mouth or feeling bad or cold allergys some poultry seasoning ummm mm good

Alisa says …

I love feeding my family organic whenever I can. And eating soup in the winter time is so comforting. Can't wait to try these soups!

Patrick says …

We're big fans of Fig Food soups. It's nice when the stuff that's good for you actually tastes good, too. And Joel's relationship to farmers is really exemplary. We always try to make sure we have some of the Yucatan Black Bean on hand, for when our schedules get out of hand and we need to heat up a quick meal. (They're good to take to work, too.)

John Gunther says …

I chose to weatch this video because I love the product. Now after watching the video my appreciation of their products have broadened even further. A customer was buying one of their soups after I watched the video and I couldn't help but explain all the things I'd learned. She was thrilled to hear just how connected the company is to the local farmers who grow their ingrediants.

Karen Fine says …

These soups sound really great and healthy. As just learning that my 7yr old son has multiple kinds of allergies and intolerances our whole household eating lifestyle will be changing. With just starting to research about different food options for our new family adventure it's been very nice to find out about companies like this one who work very hard at bringing us so many different options that will work with the food options that we do still have. And even though our family will be eating differently due to our one little member it's going to be healthier for all of us but most importantly it will make him healthier and feeling better. Thank you Fig for giving us the different options we need to have our lifestyle change!

Marina says …

I wonder if Fig does meat-based soups? I'd love it if they had some with grass-fed beef or pastured chicken, or maybe some seafood type soup.

Allison Hahn says …

It is so important to improve the environment around us. I also like knowing that there is a positive relationship between a company and the farmers the company buys from.

angie says …

I love this! I make soup all the time in this same way...whatever I have on hand plus some fresh herbs or veggies from the garden or farmers market. Its great to see a company doing the same thing. I love the origination of their name too. Since I am an avid soup maker myself, I don't often have to think about what goes into the soups I buy, because I look for soups that are made as I would make them.

Robyn says …

I think Henry's soup philosophy is admirable and inspirational :)

Amy D. says …

I have not yet tried these soups but now am really excited to go get some...especially now that the weather is getting cooler. I love the owners' philosophy and focus on healthy, organic veggies, conscientious sourcing, and simple, flavorful recipes. This is exactly what I am trying to focus on in my own life as well. Now I really am craving a good hot bowl of soup!

Bonnie Damey says …

As a mother of 9 with young children in the home as well as frequent visiting grandchildren I am always on the quest of good, nutritious, "clean food" to feed my family. With health problems of my own, alergies in some of the children and a husband with heart issues I make it a priority to search and research what is good and what to avoid. Bottom line...I feel a sense of trust in what "Fig Food Co." is doing for the public because it is the same thing that I am trying to do for my family.Thank you "Fig Food Co.!"

Ashley F. says …

I bought Fig Foods soups for the first time last winter. The varites I have tried are just as delicious as the soup looks in the video! I appreciate that Joel Henry has taken the time to develop recipies that are tasty but also organic, local and healthy. I would rather pay more for products from small companies that I know I can trust. I am glad Whole Foods supports Fig Food Company!

brenda p. says …

I like Henry's soup philosophy. And lightly salted soup is a big plus. Got to pick some up next time!

cari jarman says …

I've seen the brand advertised in Vegetarian Times (I think) and am glad to see that Whole Foods supports them. I have them at the top of my list now to try. If I'm not going to make my own soup, from my own hydroponic garden, I want to know that I'm using a product from a company that cares as much about what I eat as I do. I can't wait to try them.

Carla says …

Thought provoking, and shows one of the important aspects of caring for yourself and those around you is ensuring healthful, sustainable meals.

nik says …

"What's the right choice?" I love that...I wish more people and businesses mindfully asked that question as they go throughout their days. Celebrating the Farmer is exactly what he does so well and what organic food is all about...healthy and sustainable for the people and the planet!

Rene Leer says …

I am impressed. I wish more companies did this.

Jen K. says …

I like that he's thinking beyond the easy and obvious to do the more difficult.

Jan Silver says …

Fresh local food that is also organic is part of our commitment to health and well being. It's vital for our growing children and the future of the planet.

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