Whole Story

The Official Whole Foods Market® Blog

 

500 Comments

Comments

Jamie says ...
I am so excited to try this product. I make homemade soup almost once a week. But this seems like a great option for meals on the go. Everyone has such busy lifestyles, it's nice to see a healthier option other than your typical "canned soup" I love how the owner is conscious about all the important stuff! *smile*
10/13/2011 7:46:32 AM CDT
Lucy says ...
This is probably one of the best times to think "INSIDE" the box. Fresh ingredients,time and love of what you do. What could be better? Keep it simple. Thank you.
10/13/2011 7:49:19 AM CDT
Barb R says ...
MMmmm looks good!
10/13/2011 7:50:03 AM CDT
Karen O says ...
I only buy processed foods from companies that I have researched. After researching Fig Food Co. I realized they are as passionate about using only quality ingredients as I am. Their dedication to buy local and build a relationship with their farmers is reassurance that they are seeking to buy the best. Not many companies have the same high standards that I do. Thanks Whole Foods and Fig Food Co. for caring about your customers!
10/13/2011 8:00:50 AM CDT
sue c. says ...
I never brought Fig Food but its worth a try.
10/13/2011 8:08:10 AM CDT
Stefanie says ...
I love this soup philosophy because I love soup and buying organic is better for your health and the environment.
10/13/2011 8:09:11 AM CDT
Thalea Lyras says ...
I like knowing I can shop at whole foods and find products with a 'story' behind the name.
10/13/2011 8:10:55 AM CDT
Irene gale says ...
How does the beautiful pot of soup end up In a little box
10/13/2011 8:12:40 AM CDT
j.J. says ...
Yay! Truly low sodium soup!
10/13/2011 8:16:17 AM CDT
Paula says ...
I am always happy to purchase products made by small companies who use sustainable ingredients purchased from local farmers. Fig Food Co. has done just that.
10/13/2011 8:34:37 AM CDT
Audra says ...
Henry's philosophy is similar to my own. My goal is to feed my family from organic local producers. I wake each morning and prepare lunches for my kids, I bake all the baked goods they eat, and I make our dinners every night. Every meal should have thought and preparation involved. As Well as being creative, usually if you have all the "right" ingredients and are purposefully minded, healthy meals are a cinch.
10/13/2011 8:37:22 AM CDT
katrina says ...
i think this is great!
10/13/2011 8:39:00 AM CDT
Shakira says ...
Wow, I'm impressed, I'm definitely going to look out on the shelves for Fig Food. I don't think it was an easy choice to decide the not so conventional route, but I think his philosophy is on the right track. So the major question of the day is....What flavor soup to try first?
10/13/2011 8:39:23 AM CDT
kelly k says ...
I love making hearty soups. Hope they have vegan versions of their soup that I can try.
10/13/2011 8:45:54 AM CDT
Phoenix says ...
I'm very interested in trying this soup now that I've heard what Henry has to say. His soup sounds very tasty, & I'm always glad to support companies with values I can relate to.
10/13/2011 8:46:04 AM CDT
Nikki M. says ...
I love making soup and it always tastes better with fresh local ingredients.
10/13/2011 8:47:32 AM CDT
Libbye says ...
A food supplier who truly cares and puts love into his creations....if only they all would do this. Organic = Caring about his fellowman and planet
10/13/2011 8:52:51 AM CDT
Natalie says ...
The way Henry's goes about the entire soup process is excellent! I'm looking forward to giving it a cool fall night, belly-warming try very soon! Thanks for the giveaway
10/13/2011 8:56:12 AM CDT
MA says ...
I haven't tried Fig Food soups yet. I love that it's organic. I'll try it soon.
10/13/2011 8:57:19 AM CDT
Tara says ...
I have not tried this brand of soup before, but after watching the story on their great philosophy I will be looking for this on my next trip to Whole Foods!
10/13/2011 9:00:59 AM CDT
Lynn says ...
Definitely inspirational. I make soups almost weekly throughout the fall and winter and know what it takes to make a good one.
10/13/2011 9:01:10 AM CDT
theresa r says ...
Just the idea of packing more plants into the soups is a great idea, further making them organic and low salt means they are even BETTER!! thank you
10/13/2011 9:08:56 AM CDT
Laurie says ...
I was not aware of this company or product, so now I'm going to check it out.
10/13/2011 9:10:26 AM CDT
Michael Koch says ...
Nice Joel! Thanks for all that you do!
10/13/2011 9:13:10 AM CDT
marie says ...
I think Henry's soup philosophy is very thoughtful and inspiring. He makes me want to put more thougt into what's going into my mouth!
10/13/2011 9:17:51 AM CDT

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