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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

Jeanette says …

I like that soups are made just like if you made them at home.

Patti Bailey says …

I can personally state that a better diet will make a hughe difference in health in a short while. Now I not only watch what I eat but the quality of the food as well.

Amy Stong says …

Fig Food Soup is one brand of organic natural soup that I must try! Sounds like something I would whip up in my own kitchen! Organic and natural ingredients with lots of love!

Dennis Trinkle says …

Few foods are as satisfying and comforting as a good soup. Few cooking experiences are as satisfying as those that require you know where the food is coming from and that you've thought about what you're putting together. This seems like an ideal combination.

Lisa G says …

I have recently begun to choose organic fruits and vegetables after learning how many different pesticides can be on their conventional counterparts. Organic and plant-based soups? Yes, please! This is right up my alley, Fig Foods!

carole says …

The perfect solution during the week when I can't cook. It has the quality of my own soup, but ready when I get home.

Chelsea says …

i like the fact that they use less salt, always trying to keep track of my family's sodium intake.

flamingogurl says …

I have not yet tried it, but certainly will now! That's why I love WF's website - I am always learning about new products to try :-) And of course, they are always great!

Susan Sokoloski says …

We loved Joel's delicious soups which we first had when we were visiting our daughter and her family in NYC.

RH says …

For someone who has to carefully monitor sodium intake, my favorite thing about Fig Food is that their soups are truly low sodium.

Laura J says …

Love the concept of have foods dense with plant ingredients. I'm trying to live a clean eating lifestyle which encourages lots of real food and none of that commercial artificial chemical gunk!!!

Lanie says …

I hadn't thought of all the hard work that does into making soups. These soups sound delicious and I have a new appreciation of them. I can't wait to try some :)

Lauren G. says …

I love that they use local, fresh ingredients.

Gina B says …

I do not usually think about the people or intentions behind the food I buy. It's great to be reminded of the companies, people, and mission statements that are centered around the quality of food put into the products, and focused on healthy eating and healthy environmental practices.

Sarah says …

The idea of producing farmer's market quality food for a mass audience is wonderful.

Rebecca says …

I always had a hard time finding decent prepared/packaged soups. Once I made my own sous at home, I realized what was missing--the thought and care that home-cooks put into their food that is lacking in mass production (not to name anyone but I am sure everyone who ate canned soup as a kid knows. . . ). I have found that the smaller companies and organic producers tend to have better products. I trust them more, too. It is refreshing to read Henry's soup philosophy and know that other people have similar opinions to mine when it comes to food. Food should not only taste good, but also nourishing, nurturing, sustainable, and ethical.

RandiB says …

Im very into soup and organic is the only way to go for me. Whenever I make a soup I start from scratch stock and all so I know exactly how much salt us going in. Fig and co soup keep me very happy with the organic low sodium option.

Angela Clark says …

I really like that they have thought about the whole package. They seem to encompass all parts of their philosophy in the soups.

Robin says …

His philosophy should be commended and celebrated.

BookishCook says …

Sounds delicious and good for the planet!

Beth Ianacone says …

Henry believes the same thing I do - fresh ingredients, layering flavors and slow cooking. Your soups are the next best thing to my own! Thank you!

Adrienne says …

It's so hard to find good low sodium soups - I also like that they're both kosher and organic!

Mary says …

I hadn't heard of Fig Food yet. Seeing his holistic consideration of all that goes into his soups, and the healthy ingredients he chooses, makes me eager to try them. Thanks for sharing.

Lisa says …

I have thought about all the preservitives in can soup and totally agree soup should have only ingredents everyone knows.

Jennifer Sproha says …

I am excited to read about a new product I have yet to try. I will buy some of your soup for my husband this week as he has a bad tooth ache. Great to hear organic is important as it is to me as well.

stephanie says …

Definetly am interested in checking out this amazing soup sounds great and i am eager to try a new product I would really like the opportunity to try this soup I am really trying to eat healthier and organic my family mainly my husband really is just being so difficult becasue he likes sweets so much but hey maybe the soup can be the trick.

Kevin says …

I like the idea of naming the soups after the region they were inspired by. Great tasting also:)

steff says …

i think that is a really creative approach to a soup philosophy! i am making soup right now!

Heather says …

I love Henry's philosophy of why he went organic...so responsible I believe. I love soups this time of year. Have been making my own. I have not had the chance to try his soups because I don't believe they are sold in my area. Would love to try them though!

Ron Pratt says …

Fig Soups are great! Reminds me of when I used to make homemade soups with my Grandmother with vegatables from her garden.

Kevin Ramirez says …

Healthy and Hearty Soup is a great philosophy in their products. Soups are supposed to be welcoming and wholesome, and they are the best when they use healthy and hearty ingredients. A nonconventional but good form of soups is to incorporate low sodium, and I like how Fig Food soups ties that into their soup as well.

Michael says …

After re-making the recipe for Mulligatawny soup after requesting it from Disney's Animal Kingdom Lodge, I definitely learned that a lot of work can go into one pot of soup! It takes a long time to make but it's soooo good after all the hard work is over!

tracy says …

I haven't had the chance to try Fig Food soup, but I think the philosophy is admirable and I would love to try!

Peggy says …

I like that it's made with only ingredients you know.

Jacob says …

I really like how they seem to care about all the ingrediants

Joanne says …

I agree with the philosophy , this is how soups should be made.

Kat says …

I know I put a lot of thought into what's in the soups I eat; it's nice to know what someone's think about that when they make it. I haven't tried these soups yet, but I see a couple I can eat and I'm always look for soups with healthy ingredients. I'll take a look next time I'm in the store.

Laurey says …

Sounds yummy! Love beans, healthy and happy environment, thanks for more organic options!

Dawn Scire says …

Never 'thought' about that before, but his 'thoughts' for soups are interesting... :)

Fran says …

Henry's soup philosophy simply sells soup - make the world a better place. Works for me. Thank you.

Rose says …

Oh my gosh, I cannot wait to try this soup. It looks like something so yummy, like what I would make at home, but this is something I can enjoy when I have no time to put it together. Great to have on hand. Thanks for a great product, and by the way, I LOVE the name! Kudos to you!

Holly Oswald says …

Have been making my own soups for a while. Not only organic items to be healthy but one or two days before my shopping trip I make a soup with assorted items left over from the week so we do not waste food. Have come up with some interesting soups and it is a great way to make sure everything is eaten and to not waste food.

Debby Van Hook says …

Yum! Nothing like soup for the soul on a cold winter's day. I look forward to trying Fig Food Co. soup in the near future.

Susan Vogt says …

My Mom makes her soups from scratch with organic vegetables, and we all enjoy it so much. It sounds like the Fig Food Co. has the same philosophy....looking forward to trying them!

Melissa Harris says …

I definitely know how much work goes in to good soup! I love making soups with roasted fall vegetables. My partner and coworkers BEG for some!

Randy says …

I could live on soup alone.

Emily says …

Wow, I've never thought about that before! Now that I am, I think Henry's philosophy is really good--I wish more companies would have it as well.

william muraoka says …

Please make the grilled tofu with spicy peanut sauce and keep putting out the steamed broccoli and roasted garlic of my good that is good. Vegetarian Pad Thai would be good too...kids love thanks Bill Muraoka

Fiona says …

Fig Food is doing what I am trying to do for myself - recognizing that food is something that strengthens and enriches - not just calories we cram down our throats!

helenlam says …

I'm really impressed with them. I love soup in the winter and it's good to see varieties that are healthy and low sodium!

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