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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

stuart says …

Support our local organic farmers. It's good for all of us. I happen to love figs.

Jennifer S. says …

I totally agree with him. How can people be healthy in a failing environment?

Kat says …

Henry's philosphy about soup is equal to philosophy about life. We can all learn from Henry and enjoy his delicious creations. Everyone benefits!

Janie P. says …

I am very inspired to try Fig Food soup on my weekly trip to Whole Foods. A good bowl of soup is greatfor conversation any time of the year.

Shari Withrow says …

I agree that we need to create a better environment, not only in the world at large but in our bodies as well. So delicious food that sustains the earth in a healthy way while nurturing our bodies is what its all about these days. You have a great product that you can be proud of on many counts.

jj says …

Great philosophy!

jill says …

works for me - gotta try it

Nancy Keith says …

I am excited about these soups. I have to really watch sodium intake and soups can be so high in sodium. These are perfect! The freshest ingredients, too!

tweet lite says …

beside fig snack i have tasted , never know anything else about fig

Elaine says …

Sounds like a healthy, organic choice. I'm looking forward to trying it.

Laurie Scott says …

I always think about what I eat. I bought my house just so I could grow a vegetable garden. Having come from upstate New York growing your own food was just natural. This year I have planted my first winter garden.Looking forward to veggies in the spring.

TXEdie says …

Sounds like my Grandmother's soups! When I use canned/boxed soups, I invariably add fresh vegetables before serving. Our next trip to Whole Foods will find a "Fig Food Co." soup in my grocery sack and -- maybe -- I can skip that last step.

Herminia Maldonado says …

Great philosphy for Fig food co.

Mary M-M says …

I love figs and was very interested in why you named your company Fig Food. You make your soups like I do. If it looks good and is in season, that's what I use. I love that you are low sodium too. I only purchase organic soups for that very reason. Companies go wild with the salt to make their soups palatable. You let your ingredients speak for themselves. Keep up the good work. I look forward to trying your soups!

Christine says …

It is very inspiring to hear how one man, one family can make difference with something as essential as a great tasting, thoughtful bowl of soup. As a new mom I think differently about what I feed my family and it's thanks to people like Joel Henry whose help raise awareness about organic, local eating. Thanks!

pavitra says …

I like the idea of saving the environment using organic methods but I also wish more of the masses would prefer plant-based foods. Why can't we have both?

Michelle says …

Soup always makes you feel better!

Belinda Gross says …

Healthier food = Healthier people. That was a hard decision to make conventional vs. organic, but it's the price of food or our health. Also low in sodium, that's great to let the buyer choose how much salt they want. This is the start of something big and I hope it goes around the world.

alh1203 says …

Never heard of this! Would love to check them out, fresh veggies are always the way to go.

Heather Williams says …

I think this is such an awesome philosophy, and ultimately, what soup should be: naturally soothing and comforting. So many "healthy" soups on the market are simply nothing but a can of preservatives. It's nice to finally see someone who values the organic nature of soups, which is a combination of whole foods, natural ingredients and delectable seasonings. Soup should be an expression of nature's bounty, not the food industry's science. Thanks for bringing that back!

Shelly says …

I've been seeing these at my local Whole Foods and wanting to try them - now that I understand the deliberation behind them, I certainly will.

AnGela says …

Excited to try their soups, hoping they have a no-bean variety, not sure they'll beat my homemade bone broth based soups though

Lisa says …

Hard to find low sodium soups that also taste great!

Cris B says …

After a wearisome commute on L.A.'s 405 fwy with drivers in full-moon mode, it was refreshing and calming to read about Fig Foods' soup and the care that goes into making it. I particularly loved the statement that "your grandmother" would know and be able to pronounce what goes into the soups. Now, that's honesty!

Ann O'Hara says …

oooh! $50 would be just grand! truly.

Deborah says …

Organic is important--especially when we make food to nourish our bodies and to heal from an illness.

James Shoemaker says …

Aloha everybody, so Henele (Henry) is rockin out with health care, fossil fuel independence & the reduction of greenhouse gases -I guess my thoughts on Henele's soup philosophy is Kulia i ka nu'u, we're with ya on Maui Brah !

Lauren B says …

Love Henry's philosophy! Aside from all the health and community benefits of organic plant-based ingredients, I appreciate his focus on local products and his support of local farmers -- love the idea of creating a pot of soup based on what's freshest at the market that day. Watching the video motivated me to get to the farmers market Saturday, stroll and grab what catches my eye, then get back to my kitchen and let my instincts and imagination run wild. Can't wait to try Fig Food Co. soups.

Daryl Keighley says …

Joel Henry's voice is very comforting.......it makes me want to try his soups. I make much of my own food, but it's great to have something on the shelf (fresh seasonal ingredients, low sodium) that echo what we also do in our own kitchen. Thank you.

M says …

I've definitely considered the thought behind soup as a maker of soup. I appreciate his care in choosing ingredients and using foods that are good and in season rather than being stuck on an ingredient that may or may not be able to be found in top quality. I also found the origin of the name Fig Food interesting.

EM says …

Wow! I'll have to give this a try, especially now that soup season is right around the corner!

Sam says …

looks amazing, can't wait to try it!

karen says …

Love Henry's soup philosophy, doing the right thing. Working with real farmers, using real ingredients, and using nothing artificial- wish all companies would think like that. Makes me want to support this company and try the soup..

Justine Rutter says …

It is sure an interesting concept. The connection between the food and the farmer is one of the most importent.

Judy Nadler says …

This sounds like a very tasty, healthy and nutritious line of foods that I will definitely have to try.

Becky says …

I never really thought about the attention that companies put into what goes into my soup- I think that in more recent times, companies are becoming conscious of this and that's a great thing!

Anne Tedder says …

I love the part where Henry talks about making a difference.

Lori R says …

Interesting, will have to try the products.

Fran says …

Great story. I'll keep an eye out for these

Rachel Chang says …

It's relieving to know that there are foods that are in the market that is actually healthy for you :) This definitely opened my eyes out for Fig Food Co.!

Maria S. says …

I totally agree.

sarah omelia says …

It is extremely refreshing to see someone take an honest stand for what they believe in and to share it with others.

Heidi Newman says …

I make most of my own soups from fresh, organic produce and whole grain pastas or grains. However, it sure is nice to know high-quality fresh and wholesome pre-made soups exist.

Sarah B says …

Excellent philosophy Henry's. Keep up the good work.

corina kelley says …

I haven't purchase much soup from the market, as I always make it fresh from my organic garden, but to know the quality put into this soup is a great thing and definitely worth a try! Thank you

Vickie V. says …

I agree with and also follows Joels comment that, " at every point..what is the right choice." (paraphrased) This is so true in our everyday life it is all about choices and making the right choices...even when it comes to eating. A great way to live life too. I also like the fact that Henry Fig products only use products our grandmothers would recogize...so true (read a label)...I want to know the ingredient and pronounce it. And, try to follow this way of life too.

Lori says …

Soup looks great!

Z.Grimm says …

I think his philosophy is a great idea. That's an amazing looking farmer's market he's at as well. I look forward to trying his products.

tom says …

yum, organic veggies...this soup sounds good

Heather says …

Fig soups are great and I love to heat them up for lunch. I also really enjoy making my own homemade soups with all organic ingredients. It makes you feel warmer, inside & out, knowing that what you decide to eat also affects the earth and supports the farmers and laborers who take the time to grow organic produce.

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