Whole Story

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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

carole aghassi says …

Love the figs!!! I recently made a pizza with figs, gorgonzola and fresh basil. so easy and soo... delicious.

sally schwartz says …

i really should eat more soup, but it is so inconvenient to make

Yuliya Bas says …

Sounds great! I would love to try it :)

Linda says …

Just heard about your soups. Can't wait to try them.

marie says …

Get ready for Christmas, because we 'all want some figgy pudding'

Judy says …

I love soup and am sure I will love yours.

Hanny says …

I LOVE soup. I'm usually to lazy to make it though, so I just buy it canned. lol

Susan Navidad says …

Will look for these next time I'm in Whole Foods!

Sandra says …

Must say..never heard of this soup. Maybe company can be called 'Fig' but different brand name for soup-line would work better.

Carmen says …

Love figs period, have not tried the soup, but will do so the next time I am in the store..

Linda says …

I have never heard of this soup, but I will make sure to look for it on my next shopping trip. I wish there were more people like Joel.

Nancy says …

trying to make more fresh soup this fall and winter. This sounds good!

Anna says …

Buy your soups at my Whole Foods in NC... The flavors you developed are wonderful...looking forward to buying more as the weather turns colder. Love your soups !

Jayna M says …

It's always nice to buy from companies (and people) who are trying to improve the world around them - even better when the product is so good!

Colleen Walsh says …

MMMMMMm...sounds so yummy

Marybeth McCarthy says …

I love Whole Foods for giving small producers a chance to get their products into a market. Great.

Carl says …

I tried this originally when it was on sale or there was a coupon, and I was just admiring the packaging last week, realizing it's been awhile and that I'd like to have some more. Thanks for the reminder!

Madonna says …

I love Henry's philosophy on making soup--I think soup is one of the "good for soul, good for body" foods, and it is refreshing to find someone who makes this product a reality!! For the times I can't make my own soup, I will definitely try this brand!!

Margie Kairis says …

Sounds like a great company, I'm impressed at Fig Food's packaging since if I'm not mistaken those are Tetra Pak containers and they are BPA free. I tend to usually buy Amy's brand canned soups but maybe I'll try a Fig Food soup sometime.

Amanda says …

Thanks for sharing the information about this brand. Its an inspiring story with a great message. I usually eat Amy's brand soups but I'm gonna give Fig Food a go!

Josef Concanon Dochterman says …

I love organic Vegan! Thanks for making the soup. If you made raw Vegan dishes that would be great as well. Vegan Organic food is so good for people's health, I can't say enough good things. If only everyone went Vegan, it would save so many medical expenses, give people happier healthier lives, and help the environment and the animals. We love Organic Vegan food, thanks!! Josef

Catherine Johnson says …

These soups sound fantastic. Soups are the main part of my meal plan during the fall. I make some crusty whole grain bread and it's a great meal. I've even made soup in the summer and a friend told me that it's nice to make some hot soup when it's 95 degrees outside (hahaha). Has he never heard of air conditioning??? I can't wait to try these. I'll be heading to Whole Foods on my way home from work tonight.

Jade says …

I am always looking for soup that uses organic ingredients and tastes like I made it (with love). It would be great if it's low sodium too.

Anne Marie says …

Soup is my go to choice when preparing meals for my elderly mother. Nice to know about another wholesome option. Will definitely try.

lubird says …

yum yum heartwarming

Chris Stotts says …

We just recently are going through a complete 'detoxing' in our home..and whole foods has been our main shopping spot to get our products at..anyhow..making one or two 'soup(s) of the week ' has been a huge part in this..so finding awesome recipes has been SO HELPFUL! Trying out new recipes etc has been REALLY FUN! LOVE IT! THANK YOU!!!

Melody Mascarenaz says …

Great video! Our family loves soup I will be purchasing Fig Foods soup on my next trip to the store!

Tim DeRosa says …

Sincerity and passion... that's what comes through the slideshow and makes me want to see what Fig Food soups Whole Foods is carrying. Now that the Houston summer is almost over (mid-Oct), soup time is here again.

Nadiya says …

I love soup and I do put a lot of thought into preparing one - just like Henry does at Fig Food Co. I try my best to buy only fresh, locally grown produce that I later use in my soups - I can sure taste the difference in flavor and feel good for helping local producers and make a way smaller footprint on the environment.

Teresa E. says …

Love it and love this soup!

FatTomato says …

ooo tasty tasty! Given the company's name, I was under the impression that they used figs in their soups, but, whatever, it still looks darn tasty!

Helena says …

I never really thought soups were very important other than a good thing to eat when you're sick until recently. I guess that's why I began to take more care into them, buying the best ingredients, and taking time to prepare them. They're a source of nutrition that can makes us feel better when we're down.

R. Rubin says …

I look forward to trying the various soups!

Kelly says …

I love Fig Food Soups! Very interesting reading all the thought that really goes into these soups - I'm sure the same cannot be said for the majority of soup cans at the grocery store, where profit and appealing to people's bland processed taste buds are held higher than the health and well-being of the consumers. Thanks Fig Foods for standing above the rest!

Rebecca Schiff says …

What a great company! Thanks for all you do! RS

Susan says …

Wonderful to have our food producers caring so much about what they put in their products. Great option when you don't have time to cook!

Melissa says …

What's not to love? Has all the right "ingredients" for a superior tasting soup. Yum!

Calvin says …

Tasty, thoughtful, and wholesome. What a great model for a family experience that can be sustainable and socially responsible.

Yas says …

I always look at the ingredients in the food that I buy because I really care what I choose to put directly into my system. I have so much appreciation for those who work so hard to put the highest quality ingredients together for a tasty yet natural source of food. Much support to Henry's philosophy because the more natural the food, the better it tastes :]

Caitlin says …

Sounds wonderful! I am very interested in leading a healthy life and am always looking for things like this to incorporate into my life!

kailey wengoe says …

Good website. All posts have a process to learn. Thank you for another important article.

CathyJ says …

Finally a producer who gets it with soup and the sodium. If you we're making it at home, would you just take the lid off the shaker and dump all of the contents in the pot, then turn around and happily ladle the soup in the bowl for your family? Thank you for getting it, Fig. Taste the soup, not the salt.

D says …

I have been looking forward to purchase Fig Food Co. Pumpkin Puree again this year at my local Whole Foods Market but it doesn't seem to carry it anymore. Can I still have any hopes?

Nikki - Community Moderator says …

@D - I double checked on their website and wasn't able to find a pumpkin puree listed on their site. It's possible that they did not make this product this year. I would encourage you to reach out to them directly at http://www.figfood.com/contact.html as I'm sure they'd be happy to help!

Gina says …

I absolutely love these soups!! I wanted to eat healthy and organic during my pregnancy and these soups were an easy way for me to do it! Thank you for making them, they are delicious!

Debra says …

I'm delighted that Whole Foods carrries Fig Food Company soups. My favorite soup is Nonna's Minestrone soup - delicious!! Only problem - my local Whole Foods store has been out of Nonna's Minestrone soup for several months now. What's the problem??

Nikki - Community Moderator says …

@DEBRA - Since our buying is done at the store/regional level, your local store will be the best to answer where the product as gone. Check with the grocery team and they'll be happy to help!

Elaine says …

We bought Tuscan white bean soup somewhere and love it but do not remember where we bought it . We live I'm Chicago but shop all over , can you help us ? Please we are hungry !! Thank you Elaine

Nikki - Community Moderator says …

@ELAINE - Our soups differ between locations so we don't have an exact list of options. I would suggest calling a store in Chicago to see if this is normally something they carry and if so, if they have a recipe to share!

susan venezia says …

I love to make my own soups, using organic farmers market veggies..I find putting all kinds of varieties together makes a yummy soup.. But always on hand Fig Foods soup.My Great-Grandson loves the tomato soup. Thank You for your soups and keep them coming.

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