Whole Story

The Official Whole Foods Market® Blog

Gluten Free Bakehouse

By Kate Medley, March 21, 2010  |  Meet the Blogger  |  More Posts by Kate Medley
Take a look behind the scenes at Whole Foods Market’s Gluten Free Bakehouse.  In 1996, Lee Tobin was diagnosed with celiac disease, and, as a baker in our Chapel Hill, North Carolina, store, this presented a real challenge.  But Lee took it on! He began experimenting with gluten free baking on his own time, developing recipes that rivaled conventional goods in flavor and texture.  Over the years, Lee’s gluten free breads and baked goods flew off the shelves faster and faster.  By October 2004, he was proud to fire up the gluten free ovens in the new, completely separate, dedicated facility: the Whole Foods Market Gluten Free Bakehouse.

 

101 Comments

Comments

Barbara DiMattio says ...
Was in my Whole Foods today (Naples, Florida) and they don't have your products. Actually went on a tour of the facility about a month ago and asked about GF products in the bakery area and was told that they don't have any, other than the Ezekial/Glutino vendor brands in the frozen food cases. How can I get your products?
03/31/2010 7:24:46 PM CDT
Julie says ...
I was diagnosed with Celiac November 9, 2009. If I didn't have Wholefoods, I just don't know what I'd do. There is simply no other store like it. Thank you Lee!!!!
03/30/2010 11:42:57 AM CDT
Debbie Posmontier says ...
Please, please make some gluten-free bakery items that use alternative sweeteners...some of us who are gluten-free are also interested in low sugar or agave or fruit-sweetened items. It is VERY hard to find that on the market!! Thanks for listening!
03/22/2010 7:24:06 PM CDT
hsiaw says ...
Thanks for the feedback. I'll be sure our folks in Exclusive Brands get this message with your suggestion.
03/24/2010 1:20:20 PM CDT
Miriam says ...
We want to THANK YOU more than you can imagine for the wonderful products you have produced.The desserts are fabulous but the sandwich breads make life a lot more pleasant.
03/24/2010 3:34:46 PM CDT
Lisa says ...
My kids and I eat gluten-free, but more important to me is being corn-free. So many people are sensitive to corn and don't know it. I can not tolerate corn sweeteners and corn thickeners. I love finding gluten AND corn-free products!
03/25/2010 1:46:08 PM CDT
BiznissGirl says ...
I too love the decadent chocolate gluten-free cake mix, but I am concerned about the sugar content. I am an Agave lover and will most likely begin to create my own baked goods that use this wonderful sweetner exclusively.I made a sweet potato pie last week with Agave, and used the gluten-free pie shells, and it was quite tasty! Can't wait to begin creating Agave desserts.
03/27/2010 9:44:16 AM CDT
Stephanie says ...
Though it is great that you do cater to the gluten free population, so many of us also need to be dairy free, which very few of your products are. It would be great to see more of your products available to the dairy free population. I would imagine your sales would increase as well.
03/29/2010 4:43:05 PM CDT
Cathy Schiavo says ...
The video did not play for me either. I am also interested in purchasing Gluten free Italian bread...without the sweet taste of all your other sandwich bread and no dairy. I have a receipe that comes very close, except i couldn't find sorghum flour being sold in your NJ store. I substituted with another flour and it is great! Really thick hard crunchy crust, freezes well and the crust remains crispy and bread does not crumble, except a lot of work for a little bit of bread. If you are interested in the recipe, please contact me.
04/01/2010 10:06:51 AM CDT
Suzy says ...
I am interested in gluten free foods with LOW sugar and alternative sugars such as Agave. Thanks!
03/28/2010 11:19:17 PM CDT
charlotte says ...
my 2 issues are 1) when i have to walk down the regular bread and pasta isle to get my GF food. i find it quite disturbing to see and smell all the things i cannot eat anymore especially as i am still new to the GF/CF/SF diet. and 2) there are still so many products that use soy in them. i am VERY soy sensitive and may recipes just swap soy as an alternative but it's really not the best
03/29/2010 12:55:26 PM CDT
Lisa says ...
With multiple food allergies, it is really difficult to find good baked goods. I was thrilled to hear of your gluten free bakery, but my store said they all have egg and dairy. Do you have any items that are Gluten, Egg, and Dairy free. If not, please consider developing new items. So many people are vegan by choice and may also be gluten intolerant. Thanks~
03/30/2010 12:29:01 AM CDT
claire says ...
unfortunately, all of these gluten free baked goods contain lactose, and gluten intolerance often comes hand in hand with lactose intolerance.
03/30/2010 1:57:27 PM CDT
Janet says ...
For all those looking for a gluten, egg, nut and dairy free treat - some Whole Foods' regions carry amazing brownies and cookies by Cookies...for me? If you haven't tried them, you should! And ask your Whole Foods to carry them as well!
03/31/2010 9:27:17 AM CDT
hsiaw says ...
Hey Lori, we keep these gluten-free baked goods in the frozen section. Perhaps ask at your local store in Tampa to see if they can help you find these and other great gluten-free products.
03/31/2010 4:10:29 PM CDT
hsiaw says ...
Thank you for taking the time to contact us. We do have several products free of dairy, they are: · Honey Oat Bread · Carrot Cake · Molasses Ginger Cookies · Morning Glory Muffins · Almond Cookies · Fruit and Nut Granola (available in the South region only) · Vanilla Frosting - Coming Soon · Chocolate Frosting - Coming Soon · Chocolate Cake - Coming Soon · Yellow Cake - Coming Soon Our only item free of both dairy and egg products is our Fruit and Nut Granola. This item does contain honey, so some will not consider this item vegan. For a given product, we generally are guided by the sensory quality of the finished item. Several of our products are free of various allergens, and we include versions in our product development tests that eliminate one or more allergens. We will always choose the version that meets our standards for taste, texture, and overall quality with as few allergens as possible. I have passed your suggestion along to our Research and Development team, to keep in mind while developing future products. Your local Whole Foods Market store may carry vegan/gluten-free items from another vendor, please check with a Team Member for more information. For more information on our product line, including nutritional and ingredient information please visit our website: http://www.wholefoodsmarket.com/products/gluten-free.php
03/30/2010 11:11:30 AM CDT
Henni Ha says ...
Hi, I haven't been to Whole Foods in a while because its a trip for me, I have to plan in advance, but I'm excited about this. Can someone tell me if they have GF croutons??? That's what I'm really interested in and if they have those, I will be planning a trip this weekend!
03/31/2010 8:53:07 AM CDT
vaughnm says ...
Our product selection varies from store to store. Please check in w/ your local store directly. Thanks! http://bit.ly/allstore
03/31/2010 8:59:44 AM CDT
Lori says ...
Awesome! They don't have these delicious things at Whole Foods in Tampa. I'm a celiac as well; keep up the good work. Lori
03/31/2010 3:36:14 PM CDT
Jack says ...
Many people who have celiac, sensitivity to wheat gluten, are also sensitive to dairy(casein)and eggs. Why don't you create products that are gluten-dairy-egg free. These are the three most common food allergens!
03/31/2010 2:59:17 PM CDT
vaughnm says ...
Our product selection varies from store to store and all product requests are handled on a local level. Please ask your local store directly about receiving gluten-free goods in the bakery area. Thanks! http://bit.ly/allstore
04/01/2010 8:36:59 AM CDT
Janet H says ...
Add my name to the list of those who have not only gluten intolerance, but soy, egg, and dairy. Would love to enjoy your products but so far unable to. Hope you will consider those of us who have these other needs. I have found that it is more common than not for GF'rs to have other food intolerances.
04/01/2010 9:45:45 AM CDT
Janet Scheeline says ...
Dear Sir, It will be most helpful if you'd include open captions to this short film. Thank you. Janet
04/01/2010 9:47:05 AM CDT
lollyswartz says ...
I would like gluten free food to be dairy free and cane sugar free. thanks
04/01/2010 9:54:38 AM CDT
Sharon Tevis says ...
LOVE the gf bakehouse goods! I can have sandwiches at the deli now!
04/01/2010 2:20:28 PM CDT

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