Whole Story

The Official Whole Foods Market® Blog

Gluten Free Bakehouse

By Kate Medley, March 21, 2010  |  Meet the Blogger  |  More Posts by Kate Medley
Take a look behind the scenes at Whole Foods Market’s Gluten Free Bakehouse.  In 1996, Lee Tobin was diagnosed with celiac disease, and, as a baker in our Chapel Hill, North Carolina, store, this presented a real challenge.  But Lee took it on! He began experimenting with gluten free baking on his own time, developing recipes that rivaled conventional goods in flavor and texture.  Over the years, Lee’s gluten free breads and baked goods flew off the shelves faster and faster.  By October 2004, he was proud to fire up the gluten free ovens in the new, completely separate, dedicated facility: the Whole Foods Market Gluten Free Bakehouse.

 

98 Comments

Comments

Frank says ...
This video contains content from Whole Foods Market, who has blocked it on copyright grounds.
03/21/2010 12:39:26 PM CDT
humaknlght says ...
Why is the whole foods you tube video taken down for copy write infringement against whole foods when it is being used on the whole foods web site?
03/21/2010 12:43:58 PM CDT
Joe @ Eden Kitchen says ...
The video doesn't seem to be playing.... is it just me?
03/21/2010 1:00:06 PM CDT
Gunn Family says ...
Video will not play. Can this be fixed? Would love to see it!
03/21/2010 5:06:35 PM CDT
gfgrandma says ...
I find it irresponsible that you would list spelt as a "great substitute for wheat" "for those who are sensitive" Spelt is not gluten-free. For those who really have a medical need to eat a diet that is gluten-free, spelt is not an acceptable part of the diet. You don't even list sorghum among your grains. Perhaps you need to consult with someone like Cynthia Kupper who is registered dietician and the executive director of the Gluten Intolerance Group. None of the responsible groups from ADA on would agree with spelt in a gluten-free diet. Since you are proclaiming that you use local products why don't you carry any local gluten-free products in Utah?
03/21/2010 5:34:31 PM CDT
PaulR says ...
Um, Kate, this looks really cool except that as of 9:52 PM Eastern time on Sunday March 21, 2010, YouTube has blocked the video, claiming that Whole Foods flagged it for copyright violation.
03/21/2010 7:53:37 PM CDT
hsiaw says ...
Hi all, sorry for the weird glitch on the video - we've fixed it on YouTube now and the video should play without a hitch!
03/22/2010 10:25:32 AM CDT
hsiaw says ...
Hi gfgrandma, Thanks for expressing your concerns. As noted in Alana Sugar's blog post on spelt: "Because spelt contains less of a compound found in gluten called gliadin, it may be easier to digest than wheat for sensitive people. However, it DOES contain gluten and is NOT okay for anyone with celiac disease or any gluten sensitivity or allergy." Spelt can be okay with folks with wheat sensitivities (but who aren't necessarily gluten intolerant), but we do encourage folks to consult with their medical care professional regarding food choices for their personal dietary needs. We do carry gluten-free products in all of our stores, though local selection varies based on local availability and customer tastes. If you'd like to see more local GF products in your store in Utah, please let your local store know and they'll do what they can to seek out products to fit your needs. Cheers, Winnie
03/22/2010 10:29:24 AM CDT
Debbie Posmontier says ...
Please, please make some gluten-free bakery items that use alternative sweeteners...some of us who are gluten-free are also interested in low sugar or agave or fruit-sweetened items. It is VERY hard to find that on the market!! Thanks for listening!
03/22/2010 7:24:06 PM CDT
Michelle says ...
Why has Whole Foods stopped producing and carrying the 365 Gluten Free dry baking mixes? I have served the 365 GF Pizza mix and talked it up to everyone who will listen........everyone who eats it loves it and says they cannot tell the difference. So why did you discontinue it? Also the 365 GF Baking Mix is the best out there. My daughter is celiac and getting married in June and the only baking mix she wants for her wedding cake is the 365. Once again you have discontinued this product. I hunted and bought all the one's left in my area of Colorado Springs. I am very disappointed in Whole Foods and want the good products back.
03/22/2010 9:38:18 PM CDT
hsiaw says ...
We are so sorry for not jumping in here earlier to provide more accurate information. While it is true that you won’t find Gluten Free Baking Mixes labeled with our 365 brand name, we are transitioning back to the Gluten Free Pantry products that were moved out to make room for the 365 versions. We have worked with the folks at Gluten Free Pantry to deliver the same products at the same size and retail. This is really a label transition and not a discontinuation. You will still have access to the great taste you enjoy today with these gluten free products. We know that the products we sell fill a unique need for gluten-free customers and we are truly sorry we didn’t get out in front of this and explain better earlier. Thanks for understanding!
03/23/2010 9:15:12 AM CDT
Rhoda says ...
I'd also like to see casein/dairy alternatives in the Whole Foods GF line. Only 3 products currently are GFCF.
03/24/2010 12:39:49 PM CDT
hsiaw says ...
Thanks for the feedback. I'll be sure our folks in Exclusive Brands get this message with your suggestion.
03/24/2010 1:20:20 PM CDT
Miriam says ...
We want to THANK YOU more than you can imagine for the wonderful products you have produced.The desserts are fabulous but the sandwich breads make life a lot more pleasant.
03/24/2010 3:34:46 PM CDT
Rosemary Lachance says ...
I did not see this bread in your Milford store.
03/25/2010 9:31:26 AM CDT
hsiaw says ...
You will usually find it in the frozen section. Ask at Customer Service if you have trouble locating it in the store.
03/25/2010 9:40:00 AM CDT
Sean-Michael says ...
I was just writing a blog entry about my first foray into Whole Foods for gluten-free foods and how wonderful my shopping trip was. In particular the delicious cupcakes. Although really sweet and rich, the texture was like one of those cupcakes of the denser variety, and the flavor was also very familiar. Learning they have an entire gluten free bakery makes me love them even more.
03/25/2010 11:55:48 AM CDT
Lisa says ...
My kids and I eat gluten-free, but more important to me is being corn-free. So many people are sensitive to corn and don't know it. I can not tolerate corn sweeteners and corn thickeners. I love finding gluten AND corn-free products!
03/25/2010 1:46:08 PM CDT
Trish Nicolas says ...
Lee, Harry's, Whole Foods and GlutenFree Bakehouse. We love you. My daughter was diagnosed with celiac when she was 2 (five years ago) and my husband was finally diagnosed a few years later. We eat 100% GF so your products have been a staple in our home and simply wonderful. From the prairie and sandwich breads to peanut butter cookies to pecan pie and beyond... YUMMY!! Thank you, thank you, thank you! - Trish
03/25/2010 4:53:15 PM CDT
Bette says ...
Please add gluten and dairy/casein free to your offerings. We love your muffins but because they contain milk, we can no longer indulge. Outside the Bread Box from Colorado Springs and Deby's Gluten Free Bakery in Denver both offer these items. Dairy/casein is an issue for for most of us who are gluten intolerant. Please include their offerings if the Bakehouse is not able to adapt. Whole Foods in Cherry Creek, Denver offers Udi's from Denver. Udi's breads are decent but their muffins just are not very tasty and are very wet and the consistency is poor.
03/26/2010 6:06:14 PM CDT
BiznissGirl says ...
I too love the decadent chocolate gluten-free cake mix, but I am concerned about the sugar content. I am an Agave lover and will most likely begin to create my own baked goods that use this wonderful sweetner exclusively.I made a sweet potato pie last week with Agave, and used the gluten-free pie shells, and it was quite tasty! Can't wait to begin creating Agave desserts.
03/27/2010 9:44:16 AM CDT
Suzy says ...
I am interested in gluten free foods with LOW sugar and alternative sugars such as Agave. Thanks!
03/28/2010 11:19:17 PM CDT
charlotte says ...
my 2 issues are 1) when i have to walk down the regular bread and pasta isle to get my GF food. i find it quite disturbing to see and smell all the things i cannot eat anymore especially as i am still new to the GF/CF/SF diet. and 2) there are still so many products that use soy in them. i am VERY soy sensitive and may recipes just swap soy as an alternative but it's really not the best
03/29/2010 12:55:26 PM CDT
Stephanie says ...
Though it is great that you do cater to the gluten free population, so many of us also need to be dairy free, which very few of your products are. It would be great to see more of your products available to the dairy free population. I would imagine your sales would increase as well.
03/29/2010 4:43:05 PM CDT
Lisa says ...
With multiple food allergies, it is really difficult to find good baked goods. I was thrilled to hear of your gluten free bakery, but my store said they all have egg and dairy. Do you have any items that are Gluten, Egg, and Dairy free. If not, please consider developing new items. So many people are vegan by choice and may also be gluten intolerant. Thanks~
03/30/2010 12:29:01 AM CDT

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