Whole Story

The Official Whole Foods Market® Blog

Go Green at the Seafood Counter and Win

By Elizabeth Leader Smith, April 17, 2012  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

Having troubling making heads and fins out of seafood sustainability? At Whole Foods Market®, our mission is to only sell wild-caught fish that has been responsibly caught.

Wild-caught seafood from fisheries certified sustainable by the Marine Stewardship Council (MSC) is the top choice for sustainability and we offer the widest selection available. We also display the color-coded sustainability status ratings of our partners, Monterey Bay Aquarium (MBA) and Blue Ocean Institute (BOI), on all wild-caught seafood that’s not certified by MSC to help you make informed choices.

Read on to find out how you could win a $50 Whole Foods Market gift card for your next green-rated seafood supper.

What Do The Color Ratings Mean?

  • Green / best choice: species are abundant and caught in environmentally friendly ways
  • Yellow / good alternative: species with some concerns about their status or catch methods
  • Red / avoid: species suffers from overfishing or the current fishing methods harm other marine life or habitats

Please note that MBA and BOI have slight differences in their rating systems; your local store can let you know if they are partnering with MBA or BOI. We’re Not Seeing Red Hopefully you read the great news that as of Earth Day (April 22), we will no longer carry red-rated wild-caught fish in our seafood departments. Now all fresh wild-caught will be either MSC-certified, or yellow or green-rated! Get to Know Green Green-rated fisheries are important because they help ensure a good supply of seafood going forward, and they demonstrate that fish populations can be healthy and that fisheries can be responsibly managed.

By choosing products from MSC and from green-ranked fisheries, you can support the people and procurement systems who are making a difference in our oceans. Cast your vote for a long-term supply of wild seafood by trying a few of our favorite green-rated fish dishes.

Troll- or pole-caught albacore tuna from the US or Canadian Pacific: Welcome spring with this classic Mediterranean composed salad featuring tender grilled tuna.

Wild-caught salmon from Alaska: Easy Matzo-Crusted Wild Salmon is the perfect (flavorful) weeknight solution for that near empty box of matzos or crackers in the pantry.

Eastern Oysters: A warm afternoon. A glass of white. Raw Oysters with Classic Mignonette Garnish. The perfect trio.

Black cod from Alaska and Canadian Pacific: Make Spicy Coconut Braised Black Cod with Colorful Vegetables for a dish that is nearly too pretty to eat. (Warning: you will eventually devour it!)

Striped bass: Try bright citrus-marinated striped bass in this Peruvian ceviche.

Pacific sardines: Not sure how to serve sardines?

They are great as part of a tapas tray. Spread toasted bread with a dollop of roasted garlic aioli and top with grilled or marinated sardines. Viola!

Pacific halibut: Roasted Halibut with Piquillo Peppers could be just the thing to pair with that bottle from Spain you’ve got in the wine rack. 

Perch: Simmer yellow perch in this Thai-inspired coconut red curry sauce served over fresh corn polenta for a delicious dish.

Troll- or pole-caught mahi mahi: The colorful Roasted Mahi-Mahi and Shrimp with Garlic pairs two good catches for a dish with a smooth, subtle sweetness.

Pink shrimp: Sure you can grill them, put them in a stir-fry or add them to your salad, but why not try them in Shrimp Lettuce Wraps and Spring Rolls? It makes a refreshing appetizer or light lunch.

Fishing around for more responsibly sourced dishes? Our knowledgeable fishmongers are more than happy to share their favorite preparation methods and cooking tips.

Just ask!

Which green-rated seafood would you most love to see on your plate and how would it be prepared?

Tell us in the comments below and we’ll make that seafood supper extra special with a $50 Whole Foods Market gift card. We’ll pick three lucky winners at random from all comments received by Friday, April 27.

Category: Food & Recipes, Seafood




Becca J says ...
I'm always happy with a nice grilled salmon. Simple and delicious!
04/17/2012 7:02:07 AM CDT
Rosalind Heid says ...
You should not sell Orange Roughy or Chilean Sea Bass. These are endangered!
04/17/2012 7:12:18 AM CDT
DeckledEdges says ...
I really love pacific halibut!
04/17/2012 8:50:20 AM CDT
Jamie says ...
The coconut braised cod is next on my "to try" list!
04/17/2012 9:27:51 AM CDT
Kelly D. says ...
The spring rolls with pink shrimp look good.
04/17/2012 10:31:57 AM CDT
Kate says ...
Love sustainability - go Green!
04/17/2012 11:47:15 AM CDT
Charity S says ...
I would love the Spicy Coconut Braised Black Cod with Colorful Vegetables. I would just follow the recipe.
04/17/2012 1:58:37 PM CDT
Julie says ...
You guys haven't had black cod in forever - so that would be tops on my list! We love it lightly smoked! Or grilled, or poached, or heck - anyway would be good!
04/17/2012 7:00:54 PM CDT
jennifer says ...
Id love to try the Thai inspired perch!
04/17/2012 7:31:04 PM CDT
Karen D. says ...
I would love the wild caught salmon. I love to cook it in individual parchment packs. Fold large sheet of parchment in half. Cut into heart shape. On one side of the heart place al dente cooked linguine lightly tossed in olive oil, dill and a pinch of gray salt. Place individual serving of salmon on top of linguine, spread dijon mustard on fish. Top with julienned zucchini and carrots. Seal up the parchment, ending at the long tip, roll tightly. Repeat for all the packs. Place on a cookie sheet, cook in 400 degree oven 10-15 minutes depending on serving size. Delicious!
04/17/2012 8:54:46 PM CDT
Tim says ...
The striped bass Peruvian ceviche is perfect for summer.
04/18/2012 9:26:19 AM CDT
Lauren M. says ...
The Spicy Coconut Braised Black Cod sounds delicious and a definite must try! I would probably add some toasted coconut flakes over the top after plating to up the coconut flavor for my hubby. Now I just have to decide what wine to go with it :)
04/18/2012 11:19:51 AM CDT
Lora says ...
I love to serve good salmon with a natural peanut butter,freshly grated ginger, and lime juice sauce topped with finely diced cilantro. Can be baked in the oven or grilled. Always a hit!
04/18/2012 12:47:24 PM CDT
Jennifer Essad says ...
We have Salmon every Friday, I usually try to soak a Cedar plank before I leave home to purchase my groceries. We enjoy it marinated, rubbed, and w/fresh herbs from our garden! I appreciate Whole Foods offering us the selections of fish on a regular basis!
04/18/2012 12:59:48 PM CDT
Jeff L. says ...
Grilled salmon slightly blackened with a twist a lemon. Perfect!
04/18/2012 3:12:59 PM CDT
Ann says ...
Shrimp lettuce wrapped spring rolls tops my list, so easy to make and super delish ;) we enjoy them every weekend!
04/18/2012 3:30:50 PM CDT
rose st. says ...
grilled salmon with green salad & grape
04/18/2012 3:48:27 PM CDT
Josh says ...
Love a good grilled salmon burger with some tropical toppings
04/18/2012 3:48:31 PM CDT
Michelle says ...
Perch in the coconut curry sounds interesting-will have to try
04/18/2012 3:48:37 PM CDT
Caroline says ...
Black cod nobu style w/Miso. Sauvignon Blanc. maybe w/ some Soba... yum...
04/18/2012 3:49:40 PM CDT
janieliz19 says ...
I would love to try the cod recipe! I love cod but I've never cooked it myself.
04/18/2012 3:50:41 PM CDT
Erin says ...
I love salmon so much, so that is what I would choose!
04/18/2012 3:51:49 PM CDT
Dan says ...
Grilled Swordfish seasoned with lemon and lime.
04/18/2012 3:52:53 PM CDT
Mary Wikle says ...
I would love to try the roasted halibut!
04/18/2012 3:52:54 PM CDT
Barbara says ...
The Black Cod sounds delicious!
04/18/2012 3:53:12 PM CDT