Whole Story

The Official Whole Foods Market® Blog

 

134 Comments

Comments

Bryan says ...
So happy about your commitment! Well done. I bet it was a lot of work developing all these relationships, but it will begin to transform the american landscape if more people have access to grassfed cattle rather than feedlot beef.
05/12/2010 6:08:46 PM CDT
Stephanie says ...
I am thrilled you're doing this. It's hard to get to a supermarket and a farmer's market every week. This saves me time. And while I don't eat meat more than once or twice a week, I like knowing I can get the good stuff when I want it. Thank you! Now if we could just get pastured chicken and pork at Whole foods...
05/12/2010 6:22:04 PM CDT
Stephanie says ...
One more comment on grass-fed beef: One of the commenters mentioned marbeling. Marbeling is about fat, and it's true that grass-fed beef are leaner. However, you can choose fattier cuts. I got some grass-fed short ribs the other day at Whole Foods -- slow braised them. They had a good amount of fat (and probably contained a good amount of CLA, too) and tasted wonderful.
05/12/2010 6:27:07 PM CDT
Pam says ...
This is excellent, that Whole Foods and these ranchers care enough to produce natural beef that doesn't involve feeding corn or other grains which are harmful to the cattle and potentially harmful to those who consume it. I hope this is the start of a trend and that other meats will increasingly be produced in this way. Having seen the movie "Food, Inc", it is my intention to never knowingly eat anything other than grass fed beef or organically produced pork, chicken and lamb. My friend in NH is deeply jealous of the Whole Foods stores that surround me here in CA, they don't have one in NH at all! Why?! There's plenty of money up there, get building!
05/12/2010 6:33:47 PM CDT
Chris says ...
This was very timely--my wife and I were just watching "Food, Inc." last night, which prominently highlights the difference between grass-fed and corn-fed beef, and we wanted to get more information on what goes into the meat that Whole Foods is selling. I'm glad to have the answers delivered to my inbox today!
05/12/2010 6:45:29 PM CDT
Mary T. Salmon says ...
Great article. I only eat grass-fed beef after tasting it a couple of year's ago. What a difference! We must support our local ranchers. There is not a big difference in price but what a huge difference in taste! Not to mention the medical benefits...
05/12/2010 7:26:12 PM CDT
Catherine Benedetto says ...
I would love to see other grass fed meats, also.
05/12/2010 7:57:18 PM CDT
DragonKat747 says ...
When I read this a few weeks ago I agreed wholeheartedly: "I was pleased to hear you speak of the importance of grass in both beef and milk production, and applaud your efforts to push the organic dairy industry to make grazing mandatory and reject the organic feedlot model. The story in beef is more complicated. I recognize the economic advantages of sourcing grass-fed beef from overseas; it is a commodity in New Zealand while still an artisanal product here. Yet Whole Foods’ commitment to developing an American grass-fed meat industry would have such a profound impact, both on the environment and the welfare of the animals, that I would urge you to take a broader view of the matter. I am not, contrary to what you might think, an absolutist on local food. I recognize that there are times and cases when supporting local agriculture in other countries is the best way to go; Slow Food calls it “virtuous globalization” when the power of a global market can be used to defend an endangered local food or food culture. But that’s not what’s happening in the case of grass-fed beef. To build a viable grass-fed beef industry in America would do so much for the land –not just remove the insult of chemicals and ruinous commodity crop production, but also actually restore the land to health. It would also do wonders for the health and happiness of millions of America cattle that now live in misery on feedlots, and encourage farmers to convert cropland back to grassland. I also believe that, by organizing a national supply chain based around regional differences in the season that grass-fed meat should ideally be harvested, Whole Foods could develop a 12-month national supply of fresh, high-quality domestic grass-fed meat. True, the meat would not always be local, but the local effect, as the source of it shifted from one region to another over the course of the year, would be profound. Whole Foods has the power and know-how to do things in this area no one else can do." - Michael Pollan And today I am *delighted* to see Whole Foods taking this HUGE step toward support of local food systems, and writing this GREAT article introducing the meat and the farmers to their customers. My applause and my loyalty - I'll be thrilled to buy grass-fed beef from Whole Foods.
05/12/2010 10:08:46 PM CDT
Sue says ...
I don't eat a lot of red meat and it's worth paying a little more for that occasional treat when you know it is more healthy. Great news.
05/12/2010 10:36:46 PM CDT
Hristo says ...
Thank you! Thank you! Thank you!
05/12/2010 10:42:37 PM CDT
Joan says ...
After watching Food Inc. Grass feed beef is the only beef I'll eat. When it goes on sale like it did this past week at WF you have to act quickly because it sells out fast! I went back just 2 days later to buy more and their supply was almost gone. Shows you how popular it has become. BTW Willshire Organic Grass fed hot dogs...yummm!
05/12/2010 10:52:21 PM CDT
cynthia debenedetti says ...
Hello, I'm glad to hear this from WHS because 4 weeks ago when I asked the Redwood City, Ca butchers if they sold grass fed beef "never-ever" (which means never fed corn grain) they told me they didn't have ANY such thing....only beef from cattle who were grass fed and fed corn/grain the last 6 weeks of it's life. So I bought my beef from a local produce retailer who DID sell beef from cattle who were/are grass fed and NEVER fed corn in their lives. And they are not contained-they can roam the pasture land in northern california. I love your stores and am glad to hear this.
05/12/2010 11:25:23 PM CDT
Jan says ...
I thought I didn't like hamburgers until I made some with your grass-fed beef. Oh my! Delicious!
05/12/2010 11:35:13 PM CDT
Dave says ...
Melanie said: Can anyone tell me if the grass that is being fed to the cows is pesticide free. I would also like to know whether the grass they've been eating is organic. Do the cows eat it in a pasture, or do they sometimes eat pre-clipped grass somewhere else?
05/12/2010 11:56:25 PM CDT
Helen says ...
I am also interested in where this grass fed beef is slaughtered and processed before being shipped to your stores. Food Inc, illustrated very clearly how few slaughterhouses there are now in the USA and that both organic, grass fed, and grain fed cattle can be slaughtered in the same facility, allowing for cross contamination.
05/13/2010 1:12:31 AM CDT
briggid larson says ...
yipee, I am not a big beef eater,but my family is I like knowing the cattle was humanely raised which is better for everyone,the cows and the environment too
05/13/2010 5:13:43 AM CDT
Peter Burton says ...
The composition of grass-fed beef is different from grain-fed, according to "Omnivore's Dilemma." Significant amounts of heart-healthy Omega 3s are found in grass-fed beef. In contrast, Omega 3s levels in grain-fed beef are de minimis. Another benefit is unhealthy Omega 6 fats are much lower in grass-fed beef than in grain-fed, where they are high. Also, cattle raised on grass naturally use their famous three-chambered digestive tract to breakdown foods and eliminate bacteria, toxins and viruses. Grain feed wreaks havoc with cattle digestive tracts, causing high levels of acid that leads to sickness, liver failure and enables illnesses, such as Mad Cow Disease and E Coli, to thrive.
05/13/2010 5:57:50 AM CDT
Doll Wheeler says ...
Soooooo Happy to hear the great news!!!!! Me and my Family to only buy Grass-Fed, Since watching the Documentary "Food.,Inc." And also want to buy free range chicken, You Have those? Thanks Doll
05/13/2010 6:11:08 AM CDT
Nathania says ...
I've been going to my local farmers market for grass-fed beef but I'm really excited that I can get it at Whole Foods along with my other groceries! Thanks Whole Foods for helping to make grass-fed beef more mainstream. Hopefully more shops will catch on.
05/13/2010 8:48:26 AM CDT
Linda Vaccaro says ...
5/13/10 1. I would like to know if Colorado stores are buying from grass fed Colorado ranches? If so, is the processing plant in Co. or are we trucking this beef to and from other states, perhaps across the country? 2. I would like to know if the meat is processed separately from corn fed beef? i.e. Do they have a separate processing plant for grass fed beef or are they grinding up grass fed meat with the same machine that processes corn fed beef? 3. The cpws are primarily fed by grass but is there any other feed that they are supplemented with? The questions are very important to me and would, very much, appreciate accurate answers. I'm happy for us regarding the grass fed cows but really happy for the cows. Thank you. Linda Vaccaro
05/13/2010 9:09:50 AM CDT
catherine says ...
I LOVE Whole Foods. I am so very very grateful that such a market exist FINALLY locally on the east coast. It was very frustrating to try to eat healthy from the local grocery store which offer very limited organic and natural foods. WE (our bodies and brains!) ARE WORTH the money we spend on healthy food! I TOTALLY want to support any farmer who goes this route. How can you go to Dunkin Donuts everyone morning and then say, "i can't afford" organic food??? Bull crap! THANK YOU WHOLE FOODS FOR YOUR COMMITMENT to the health and welfare of the people, farmers and planet!
05/13/2010 9:19:28 AM CDT
Natalie says ...
I am so happy Whole Foods finally has grass fed beef. I would also like to see pastured chickens available.
05/13/2010 9:54:43 AM CDT
Maria says ...
Great news for Whole Foods and the country in general. Lets hope people are starting to become more aware of what they are putting in their mouths and how it affects them and our environment! Grass fed beef is a great start!
05/13/2010 9:59:42 AM CDT
Susan Johnson says ...
There is nothing like grass fed beef. Unfortunately, getting it where I live is nearly impossible. When will Whole Foods put a store in the Albany New York area??? whoe Fooids is awsome. Whenever I visit my daughter in Portland Maine, I take a cooler chest, and fill it up with meat and fish. What I wouldn't give for one closer to me that isn't in large city like New York and Hartford. The closest to me is over 3 hours away. Please put one closer.
05/13/2010 10:08:46 AM CDT
Juliette Aiyana says ...
Thumbs Up Whole Foods!! Not only is grass fed beef healthier for humans and the cows, but it is more humane for the cows. Not to mention the massive support this will give provide honest, hardworking farmers.
05/13/2010 10:15:28 AM CDT

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