Whole Story

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134 Comments

Comments

Jani Bakke says ...
The problem with fatty beef is so much more than just excess calories and what it does to your arteries, heart, etc. The fat in animals is where all the pesticides and other bad things hang out, so we are really ingesting that awful stuff whenever we eat fatty animals that are raised with antibiotics, pesticides, etc.
05/13/2010 3:50:53 PM CDT
Lou says ...
What a way to go! Just finished reading "Eating Animals" and am really trying to do my part. Grass fed beef is hard to find in my area.
05/13/2010 5:40:51 PM CDT
Gail says ...
It is the only beef we eat in our home. It has more excellent flavor, health benefits and supports our independent farmers. Join us in the Grass-raised beef for your household movement!
05/13/2010 6:03:56 PM CDT
Mary Hill says ...
This is great that you will be selling grass fed beef. My question is how do you slaughter this cattle? Is is done in a humane way?
05/13/2010 8:27:09 PM CDT
vaughnm says ...
@Mary For the past 10 years, Whole Foods has required ALL producers who sell meat to us to work with slaughter plants that have animal welfare practices well developed. They are required to pass an audit for animal welfare annually, and that audit is based on the tolerances and criteria developed by Temple Grandin. Measurements and observations include stress to the animal (measured in several different ways) at critical points throughout the plant, insensibility prior to slaughter, etc. We do not want animals to be stressed or to experience pain at slaughter. You can read more about the methods and criteria used to assess animal welfare at http://grandin.com/.
05/13/2010 8:30:59 PM CDT
Adrienne says ...
Thank you soooooooooooo... much for providing our communitiy with grass fed beef. It is so refreshing to find people finally caring about what they put into their bodies.
05/14/2010 9:04:41 AM CDT
Coletta says ...
I will not buy my meat any other place and I appreciate your cooking tips for grass fed beef. It is definitely different and leaner, allowing my body to be leaner. Thanks for the availability and extra effort.
05/14/2010 9:27:12 AM CDT
Ann Marie Gumula says ...
Thank you so much for your commitment to grass-fed beef. I know it's more expensive but to me it's worth it if I know the animals are treated humanely. Is there a similar guarantee of natural conditions and humane treatment for chickens, turkeys and pigs? I am willing to pay what it takes to ensure humane treatment.
05/14/2010 11:49:09 AM CDT
vaughnm says ...
@Ann Marie We've had standards in place to ensure the welfare of farm animals for almost 10 years. And because we believe in continuous improvement in everything we do, Whole Foods Market has chosen the Global Animal Partnership 5 Step Animal Welfare Rating as the animal welfare certification our producers must meet in order to sell meat to our company. At this point, there are Global Animal Partnership standards for beef cattle, broiler chickens and pig, and all the producers of those species must be certified by January 1, 2011. Each Step has characteristics that distinguish the way the animals were raised. With that labeling system, we will be providing a completely transparent program that will allow you to know EXACTLY how the animals were raised for the meat you are purchasing. For more complete information, go to http://globalanimalpartnership.org/.
05/14/2010 11:55:09 AM CDT
Tracy Sinclair says ...
You really need to have grass fed and FINISHED beef. Not just grass fed. It's a step in the right direction though, and I buy it. I'd love it if you had 100% grass fed & finished beef.
05/14/2010 12:18:45 PM CDT
vaughnm says ...
@Tracy We totally agree, which is why this is a grassfed AND finished program! Just check the opening sentence; we've got you covered!
05/14/2010 12:20:44 PM CDT
Cheryl Kobal says ...
I am quite impressed at WFM dedication to bring high quality foods such as these to market...even if that means providing financing to farmers!
05/14/2010 12:30:04 PM CDT
mary none says ...
Thank you Wholefoods for moving this country in a positive directions. The more and more we as consumers act with our wallets and purchase grass fed beef the more it will become the norm. I will pay the extra any day for quality food that in the long run it better for my body, the health of my family and the long term effects on our health care system. If people cut out one extra night out a week of eating out etc and use that money on their food bill they could eat more healthy food.
05/14/2010 12:34:32 PM CDT
Jessica says ...
This is a great first step. Now the next part of the equation is to let the consumer know how humanely (or not) these animals are treated when they get to the slaughter house.
05/14/2010 12:35:05 PM CDT
Matt says ...
FINALLY! I love grass fed beef :)
05/14/2010 12:35:34 PM CDT
hsiaw says ...
Hey Jessica, we've been working on just that project for a while now and we're hoping to roll it out in our stores within the next year. It will be a 5-step meat rating system that will allow customers to make the informed choices possible about their meat purchases.
05/14/2010 2:11:06 PM CDT
DeVia Murry says ...
Please consider O X Farms in Arizona for the Southwest. I get their beef because it is grassfed, humanely handled.
05/14/2010 2:19:08 PM CDT
Sabrina says ...
We don't eat red meat too often, just a few times a month, but when we do we choose to buy it from our local Whole Foods store. You can absolutely tell the difference and it is worth paying a little extra for excellent quality. I couldn't agree more with supporting family-owned local ranchers!
05/14/2010 4:12:08 PM CDT
Lorena says ...
This is great news! Let's hope one day everyone joins in this humane cause. Thank you Whole Foods!
05/14/2010 4:45:09 PM CDT
Doris Eddy says ...
I'm really excited to know you will be selling Grass-Fed Beef. I love shopping at Whole Foods and we need more stores like this in Richmond. Thank you for caring about our health. I'm very concerned about what I put in my body and I know that I can trust your store to provide the right kind of food.
05/14/2010 6:59:59 PM CDT
grace pyter says ...
We are elated to hear the good news regarding Grass-Fed Beef now available at Whole Foods. Would like to see more raw (butter, milk) food items at Whole Foods as well.
05/14/2010 8:44:42 PM CDT
Clark Breen says ...
Who are your suppliers in Texas, particularly North Texas
05/14/2010 8:56:45 PM CDT
vaughnm says ...
Hi Clark, Our grass-fed beef in Texas is supplied by the Grassfed Livestock Alliance. Their ranches have been audited to Global Animal Partnership 5 Step Animal Welfare Rating standards by 3rd party auditors and have been certified at Step 4. Learn more about the Global Animal Partnership at http://globalanimalpartnership.org/ and specifically about the Grassfed Livestock Alliance at: http://www.grassfedlivestockalliance.com/Grassfed_Livestock_Alliance/GLA_Home_Page.html.
05/14/2010 9:00:32 PM CDT
Beef boy says ...
What's the $ per pound?
05/14/2010 9:49:15 PM CDT
vaughnm says ...
@Beef boy The price varies somewhat by region or store but it’s generally a bit more expensive than grain-finished. In some regions, the grass-fed beef is also organic, which may affect the price as well.
05/14/2010 10:00:23 PM CDT

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