Whole Story

The Official Whole Foods Market® Blog

 

134 Comments

Comments

vaughnm says ...
@Helen & Linda For a plant to be certified organic, the organic animals must go through the system first each day, or the entire system must be cleaned and sanitized if non-organic animals are processed first. Many of our grass-fed producers are also certified organic, so their animals are required to be separated. It’s part of their organic certification. In general, animals are slaughtered in groups from the same source…so the animals that were delivered on a truck are kept together. Most grass-fed beef is produced by small groups of ranchers, or by independent ranchers and slaughtered at smaller local plants. That being said, plants are not designated specifically for grass-fed. They follow strict processing facility and cross-contamination guidelines, but do process more than just grass-fed.
05/13/2010 9:15:19 AM CDT
vaughnm says ...
@Linda Regarding the CO stores, currently they buy from both CO ranches and CA ranches. However, starting at the end of July, all of the grass-fed will be raised on CO ranches and processed at CO facilities. Also, Whole Foods Market works with grass-fed producers who raise their animals entirely on grass, legumes and herbaceous plants. They may receive nutritional supplements, but not other forms of feed. See the response to Melanie and Dave about the forms of preserved grass that animals may be fed.
05/13/2010 9:17:00 AM CDT
vaughnm says ...
@Doll To make the claim of “free range” or “free roaming”, producers must demonstrate to the Agency (FSIS) that the poultry has been allowed access to the outside. That can mean a lot of different things, so we don’t use that specific terminology in our stores, although some of our producers have applied for that label claim and use it on their packaging. To cut through the confusion, Whole Foods Market has chosen the Global Animal Partnership 5 Step Animal Welfare Rating as the animal welfare certification our producers will meet in order to sell meat to our company. Global Animal Partnership standards for broiler chickens requires that ALL birds have access to the outdoors to merit a Step 3 certification. Each Step has characteristics that distinguish the way the animals were raised. With that labeling system, we will be providing a completely transparent program that will allow you to know EXACTLY how the animals were raised for the meat you are purchasing. Because the auditing process takes time to complete, because all the producers in a group must be audited before a Step rating is assigned, it will take time for this program to be fully rolled out in all our regions. But our goal is to have all beef, pork and chicken Step rated by January, 2011, so keep your eye on the cases. The step rated meat will begin to show up this summer or fall.
05/13/2010 6:15:32 AM CDT
vaughnm says ...
@Tracy We totally agree, which is why this is a grassfed AND finished program! Just check the opening sentence; we've got you covered!
05/14/2010 12:20:44 PM CDT
vaughnm says ...
@Dale See our responses to Melanie & Dave above. http://blog.wholefoodsmarket.com/2010/05/grass-fed-beef-2/#comment-46132
05/19/2010 6:45:55 AM CDT
Kelly Park says ...
Thank you thank you thank you
06/10/2010 9:02:28 PM CDT
Jill Davis says ...
THANK YOU Whole Foods. I just joined Marin Sun Farms Meat CSA for a trial period of 6 months. However, I may come back to Whole Foods, especially if you can guarantee that the meat, chicken, and pork are all pasture raised. Thank you for making this change in policy. It was the right thing to do.
07/21/2010 2:52:55 PM CDT
Ann Weitzer says ...
Read Michael Pollan's TheOmnivores's Dilemma; he claims it is NOT more expensive to raise grass-fed beef when you look at the big, long-term picture - depletion of the land; anti-biotics needed for corn fed penned animals, etc., not to mention the cost of obesity with the "cheap" corn raised beef for fast foods.
07/06/2010 3:20:43 PM CDT
Lisa de la Pointe says ...
we must continue in this movement; nothing is more important than the health of our people. I hope that we can take the next step to return to getting more local places to process the animals safely and humanely. I will vote with my dollar and support only the best foods. This is the only way we can truly redirect the food business. We must demand the healthy, clean food.
08/08/2010 10:02:20 AM CDT
Defendi says ...
After watching the documentary, Food Inc., with my family, it has made me realize the importance of taking command of the foods that we eat. We think that we are under a safety net by the food guidelines established by the FDA and USDA...the role of money and power in this country is very concerning. Thank you for advocating for the farmers with organic produce and grass feed meats. Consumers have the power to make change and make it better for all peoples (and animals).
08/13/2010 1:24:55 PM CDT
Mary B says ...
This is fantastic news, and a reason to go to Whole Foods again. I have been getting my organic staples from Vons (their O Organics line includes all of my staples, which unfortunately WHF doesn't always). I've been ordering canned goods directly from Eden Foods, because I know they don't use BPAs in their can linings. But it remains difficult to find grass fed meats and free range chicken & eggs. I am very glad to hear that Whole Foods is making the grass-fed meat part possible! I hope that free range is on the way :o) Yours in good health, Mary
08/15/2010 11:25:42 AM CDT
Dragonkat747 says ...
I just cooked two grass-fed beef fillets from White Oak Pastures, purchased at the P Street Whole Foods in Washington DC (for a pretty penny) for my husband's birthday dinner. Along with course mashed rosemary garlic potatoes, asparagus and sauteed portabella mushrooms and an amazing Spanish Rioja. Thank you for making such high-quality meat available for those days I can't get to my local farmer's market. Loving WF and White Oak Pastures. Cows eat grass, Katie eats cows. We all win.
08/20/2010 8:19:08 PM CDT
Anne mortensen says ...
Yes- grass fed everything please...the way it should be.
02/06/2011 8:43:38 PM CST
Susan says ...
Just wondering if Whole Foods carries (or has plans to in the future) grass-fed beef that is also Halal? Most importantly, the halal label pertains to a particular way of slaughtering which is quick and the most humane for the animal.
11/25/2010 8:13:42 AM CST
pam mcwilliams says ...
its fine to feed them right but where do they go to get butcherd for market? Please dont tell me it its on of the local factories filled with cow shit and e coli..who states they are "clean"
01/11/2011 12:34:43 AM CST
james says ...
Yeah, lets return animals back to the farm and stop industrial factory farming. Okay that won't happen but really glad to learn about these little victories! I don't eat red meat, but care about the quality of life of the animals and their own health and I also care for my family and other americans who eat the poor low quality meat from grain feed cows. reading the omnivores dilemma now...eye opening and scary, so thank you whole foods and thank you ranchers/agro/biobuisnessmen who care enough to make a change. free range would be great of course, at least 6 months of the year. And if the life of these beef cows animal are improved enough, maybe calf and mother can be kept together longer and the overall life span of the animal can be extended. Its too bad greed has to exist...sigh
11/19/2010 11:07:00 PM CST
Michele says ...
YAHOO! I've looked and looked for an outlet for grass-fed beef and organic produce in the east Phoenix area, and am THRILLED to find a Whole Foods Market just 36 minutes from our front door located in Chandler. Found you on the internet and can't wait to visit your store!
11/16/2010 6:01:49 PM CST
Julie says ...
I'm from New York, and I love buying grass-fed meat at Whole Foods. Is it completely grass-fed and finished? Or is there some grain in the diet of the beef?
02/09/2011 1:11:26 PM CST
bette rowe says ...
hi do you sell pastured eggs thanks bette
04/15/2011 10:10:13 AM CDT
Sandy B says ...
Hi I live in Port Charlotte, Florida. The closes Whole Foods is in Sarasota. We would love to have one in the Port Charlotte area!!! What about it????
03/16/2011 2:13:28 PM CDT
ht70 says ...
I think it would be great if the tags on the meat in the store noted "100%" grass-fed. So many places are trying to pass along grass-fed, grain-finished as real grass fed beef. I think those who are concerned about this really know that grain-finished beef is about as bad for you as regular factory beef.
03/03/2011 1:48:10 PM CST
Alex says ...
Way to go Whole Foods, you've managed to dominate every niche in the food market. Is it true that the beef is allowed to be grain fed up to thirty day without passing on this info to the consumer? Support your local farmers by going to your local farmers market , never trust corporate giants even with their sly propaganda.
04/24/2011 2:38:34 PM CDT
Paulette says ...
Great website! I live in Humboldt County and normally eat local grassfed beef. However, I am very concerned about radiation, so have stopped eating it, beyond what I could freeze/can by about 3/15. Do you carry any Southern Hemisphere grassfed beef? (Australia, New Zealand, Chile, Argentina). I am visiting one of your Bay Area stores this weekend and would like to buy some. Canned is OK. Thank you.
06/21/2011 5:47:26 PM CDT
bepkom says ...
@Paulette: Product selection varies around the country. Please check with the meat counter at the store where you shop. Thanks!
06/21/2011 5:48:18 PM CDT
Amy says ...
Are grass fed beef slaughtered at different slaughterhouses than grain fed/mainstream beef? One of my concerns is worker welfare in these major slaughterhouses, so I was just wondering if all cows end up in the same place?
11/16/2011 3:23:23 PM CST

Pages