Whole Story

The Official Whole Foods Market® Blog

Happy Earth Month!

By Rebecca Joerres, April 2, 2011  |  Meet the Blogger  |  More Posts by Rebecca Joerres
We know, Earth Day isn’t here until April 22nd, but we love to celebrate all month long! We’re passionate about honoring our planet and one day simply isn’t enough time. We know our customers care just as much as we do – and sometimes even more! So let’s take the whole month of April to share what we’re doing and what you’re doing and what else we could all be doing to help the Earth. Now, let’s get the Earth Month party started! In the spirit of making a difference, and in a moment of tooting our own horn, here’s a look at some of the fun things we’ve got planned. As of Earth Day (April 22nd), we will no longer sell red-rated swordfish in our seafood department. Want to know more? Learn about how to make informed choices from sea to plate. We’ve developed new Quality Standards for Organic Body Care because we believe very strongly that the meaning of the word “organic” shouldn’t change as you walk around our stores. Watch for more info about these new standards next week. On Earth Day we’ll debut (drum roll, please) our new Quality Standards for Household Cleaning Products to help make sure your cleaning products aren’t dirty! You’ll see more about this later in the month. During the month of April, we’re presenting the Do Something Reel™ Film Festival, a collection of six provocative, character-driven films focused on passionate people making a world of difference. This nationwide traveling festival will be presented in 70+ cities in celebration of Earth Month. More about this coming soon, and you can find a screening near you and check out this trailer about the Festival. For more about our green efforts, check out our Green Mission page. April is a great time to reflect on how the “little green things” we all do in our daily lives really add up. We really are making a difference together. And, you know, keep holding our feet to the fire. We really do appreciate those of you who encourage us to always do more. Got plans to celebrate Earth Month? Let’s hear ‘em!
Category: Green Action




jdm mcmichael says ...
I would like you to sell 100% GRASS FED AND 100% GRASS FINISHED AMERICAN BEEF. Also would like to see American LAMB this spring. Thanks.
04/03/2011 8:59:35 PM CDT
Elizabeth Bejan says ...
My cycling nonprofit, Revolve, Inc, will be at Whole Foods on 119th from 1PM to 4PM on April 17th. We'll have flyers on three other Earth Day celebration events we are doing to promote cycling as earth-friendly transportation. Even if you don't use facebook, you can still see details on our events at: http://www.facebook.com/RevolveKC.org?sk=events Join us at one of our events or stop by our table at Whole Foods on April 17th. We be delighted to talk to Whole Foods' customers about helping their employers become Bicycle Friendly Business.
04/04/2011 11:10:48 AM CDT
Snapdragon says ...
If your company is REALLY "passionate about healthy food and a healthy planet", why do you sell imported bottled water?! I have seen bottled water from as far as Italy in your stores. Do you know how much bottled water contributes to greenhouse gases? The water has to be mined from the source, thus depleting local aquifers more than necessary. Then it has to be packaged, which is done by machinery that uses electricity generated by fossil fuels. (They're even packaged in glass, which means the bottles weigh more, and thus cost more to ship at every step of the way!) It also uses non-recycled paper for the cardboard cases. Then the cases of bottled water are sent to the ports in vehicles that burn more fossil fuels. Then they're shipped across the ocean in vehicles that burn still more fossil fuel. Then they get sent to the warehouses in -- yep, vehicles that burn even more fossil fuels. And from the warehouse to the store -- again, more fossil fuels are burned. How can you call Whole Foods a "green" company when you look at all the pollution created by the bottled water you sell?!?
04/04/2011 1:04:57 PM CDT
bepkom says ...
@Elizabeth: That's great that you're partnering with one of our stores! Since you mention 119th Street, i'm guessing this is going to take place in New York City?
04/04/2011 7:22:19 PM CDT
Cody Witt says ...
Just wanted to add another great thing Whole Foods is doing in Reno, Nevada. this blog has stated it once; however, it's always good to re-tell the story. Whole Foods Reno sends all of its organic waste to Full Circle Compost in Carson City. Full Circle makes this into a local organic fertilizer that they just put in the store for the growing season. Whole Foods customers in Reno can now get involved in the process buy using a local compost that is made up from the store that they shop at everyday! How cool is that!! Here is a blog all about it! Good stuff to see how Whole Foods is connecting local composters and green companies! http://codywitt.wordpress.com/2011/03/24/whole-foods-reno-composting-program/
04/05/2011 10:14:54 PM CDT
Barbara Martyn says ...
Our Conservation Committee at Horizon House is depositing all our wine corks at Whole Foods. Glad you provide a place so they can be reused.
04/06/2011 7:26:16 PM CDT
Kathy D. says ...
It would be nice if the "Do Something Reel" Film Festival were showing some close to St. Louis!
04/08/2011 11:49:26 AM CDT
Kelly Bissett says ...
To teach my children more about earth day other than recycling, we are going to paint our soup cans and turn them into herb gardens for mothers day gifts for the ladies in our lives.
04/10/2011 10:23:56 AM CDT
Roger Stephenson says ...
Kudos to WFM for the "greenest grocery store in the world"! On April 12, the famous 5% Day at Whole Foods Market stores in CT NY and NJ will benefit Clean Air-Cool Planet. We’re very grateful for the support, and grateful for a company that employees thousands and walks the sustainability path. Really - let’s give a shout-out to Whole Foods Market and their real nuts-and-bolts green practices – “greenest grocery store in the world” - reported in GreenBiz, where sustainability expert and blogger Paul Baier gives a run-down. Shoppers patronizing Whole Foods April 12 will join the company in supporting Clean Air-Cool Planet’s campus sustainability efforts, our energy work in communities, and our small grants Community Catalyst Fund.
04/11/2011 2:03:02 PM CDT
Brittany D. Costa says ...
Go Whole Foods! Want to learn how to take being Green to the streets? Check out an article I wrote to continue your education: http://bit.ly/fIhbYH
04/12/2011 8:07:46 AM CDT
William says ...
So let me get this straight... the red-rated swordfish is the non-domestic harvest. So Whole Foods will be stocking swordfish from the domestic US harvest, which is NOT red-rated according to the links you provided? I'm confused !
04/12/2011 11:05:49 AM CDT
bepkom says ...
@William: We will be selling green-rated swordfish that come from Domestic suppliers.
04/12/2011 2:30:06 PM CDT