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Help Flooded Georgia Farmers

By Emily Broad, October 26, 2009  |  Meet the Blogger  |  More Posts by Emily Broad
farmersmarket1 September brought rain to Georgia and lots of it! At first, people were excited. Our lakes and rivers were replenished and our gardens and farms were happy, but then it kept raining... and raining... and raining. Georgia suffered severe flooding, which caused damage to people's homes, cars, businesses and even families. Among those affected by these horrific floods was a group of small farmers who lost their crops, structures, equipment, precious topsoil and livestock. farmersmarket2The Whole Foods Market stores in Georgia knew we had to do something - these farmers are our friends and an integral part of our local food community. All seven Atlanta stores rallied together to hold a Metro-Wide 5% Community Day on Wednesday, October 21st, to benefit the Georgia Flooded Farms Relief Fund in partnership with Slow Food Atlanta and Georgia Organics! Three stores also held parking lot farmers' markets where over 30 unaffected local farmers and food artisans sold directly to consumers and donated a percentage of their sales to the Relief Fund as well. Here is just a small sampling of the great folks who joined us: Will Harris from Harris Family Heritage Farms, Nicolas Donck from Crystal Organic Farm, and Hal and Drew Ambos from Ambos Seafood! farmersmarket3Wednesday was a huge success and raised a grand total of $23,939! Our National Produce Office also contributed a gift of $500! Our stores are also holding a Donate-Your-Dime campaign for the entire month of October where you can choose to donate your $.10 reusable bag refund to the Georgia Flooded Farms Relief Fund. So far we have raised an additional $3,285 but we aren't done yet. You can still take part: Donate-Your-Dime will continue until October 31st in all seven Atlanta locations. farmersmarket4Want to do more? Slow Food Atlanta has set up a page providing lots of information about the farmers and you can donate directly through their site to the Relief Fund. A huge thanks to all of our customers who have come through and helped these farmers in need. Emily, a yankee-born converted southerner, joined Whole Foods Market in 2002. She devotes her free time to raising a daughter, and tending to a flock of 8 chickens and a backyard garden in the suburbs of Atlanta with her partner, Michael.

 

2 Comments

Comments

Julie Shaffer says ...
WFM is an invaluable community partner! We so appreciate all you have done to help with flooded farm relief. We started the ball rolling, and you were the first to run with it! And in a huge way!! Our small farmers will forever be grateful for what you have done to help. I personally am grateful to call you guys friends! Remember, we've got your back too!! Thanks, friends! Julie Shaffer, SE Regional Governor, Slow Food USA
10/27/2009 11:09:53 AM CDT
Lauren Carey says ...
Wonderful! It is so great to see WFM giving back to the local community. It is partnerships like thsi that will get farmers back in their boots and plants back in the soil. Thank you!
10/29/2009 11:19:09 AM CDT