Whole Story

The Official Whole Foods Market® Blog

Help Jane Goodall by Drinking Tanzanian Coffee

By Paige Brady, October 7, 2009  |  Meet the Blogger  |  More Posts by Paige Brady
If you're a coffee drinker, why not do some good in the process of getting your morning cup? With every purchase of Allegro Coffee Company's Kanyovu light roast coffee, shoppers support efforts to reforest the area around Tanzania's Gombe Stream National Park, a preserve in the region where the coffee is grown, ultimately sustaining the area for local farmers and restoring habitat for endangered chimpanzees. With Allegro's support, coffee growers in the Kanyovu region can utilize traditional and sustainable growing, harvesting and processing practices that help keep the land healthy and fruitful. Check out Jane Goodall's personal message of thanks to Allegro and Whole Foods Market shoppers for helping her in protecting the endangered chimpanzees.
Exclusive to Whole Foods Market, Allegro's Tanzania Kanyovu coffee is a light roast with flavors of blackberry, peach, tangerine and black tea with a sweet honey finish. You can look for the Jane Goodall "Good for All" brand featuring a small green and white logo bearing Dr. Goodall's picture. By the end of the year, Allegro estimates they will have donated nearly $20,000 to the Jane Goodall Institute. Not a coffee drinker or just want to do more? Try these other socially responsible products that bear the "Good For All" brand with sales benefitting the Jane Goodall Institute.
  • Theo Jane Goodall 70% Organic Dark Chocolate and Theo Jane Goodall 45% Organic Milk Chocolate: Proceeds from the sale of these Fair Trade™-certified chocolate bars benefit cocoa farmers, promote conservation in the tropical rainforest and directly contribute to the Jane Goodall Institute's initiatives.
  • Late July Organic Snacks Mini Sandwich Cookies: Good for the earth and made with real organic cocoa, these chocolate and vanilla cookies feature seven endangered species discussed in Dr. Goodall's latest book, Hope for Animals and Their World. Ten percent of the proceeds from these treats-which are a good source of calcium and whole grains-- is donated back to the Jane Goodall Institute.

 

2 Comments

Comments

Caroline@SippinDrinks says ...
Drinking coffee is one of my favortie things to do. Just sitting around in a shop or at home with a warm glass is the ultimate! Great article! Check out some of these warm yummy recipes! <a href="http://strategic-design.com/society/health-society/sippin-drinks" rel="nofollow">
01/15/2010 9:44:49 AM CST
Sandy Dempsey says ...
Fabulous flavor. Mild. Smooth. Love it. And, I love having the opportunity to support Jane Goodall. Thanks!!
04/10/2010 2:02:12 PM CDT