Whole Story

The Official Whole Foods Market® Blog

 

63 Comments

Comments

Kathleen says ...
I didn't realize that synthetic fragrance is a common thing. I do note that often my nose is the first sense to show signs of allergy in many cases an off putting fragrance can really get me sneezing.
04/19/2010 9:02:39 AM CDT
Tasha says ...
I like where you are going with this standard. Do you plan to pull products that don't meet your standard after a compliance period?
04/19/2010 9:07:34 AM CDT
Ann Datner says ...
I'd like to hear a bit more from Stacey- she seems like a pioneer in her field. I checked out the website as well.
04/19/2010 9:14:25 AM CDT
Sue says ...
Does the list on safecosmetic.com sync up with your standards?
04/19/2010 9:17:46 AM CDT
Sally says ...
Interesting to learn that "hypo-allergenic" isn't a legally supported label. So that really scares me, and more so I worry about people with skin sensitivities. I appreciate you bringing this to our attention.
04/19/2010 9:29:19 AM CDT
Carla says ...
Nice to know you are taking the efforts to hold the companies and products in your store to a standard. I guess you are moving toward all 365 products meeting this standard?
04/19/2010 9:32:05 AM CDT
Bryee says ...
I am not sure that we can influence companies to make changes in their products, but I am SURE that has the top distributor of many of these products you can have a major influence on product control for 3rd party companies, and your own.
04/19/2010 9:34:44 AM CDT
Jenny says ...
So the USDA label for organic products insures product ingredients are organic, so is there a need for your additional standard, or are there still ingredients that slip by the USDA that are not up to your standards?
04/19/2010 9:39:01 AM CDT
K. says ...
I think it is neat that people have the incentive to create something like the Campaign for Safe Cosmetics! Bravo.
04/19/2010 9:43:23 AM CDT
Beth says ...
Everyone should really pay attention to the products they put on their skin. It is in fact pour greatest organ and soaks elements right into the blood stream. I know one thing you never want to see is any word starting with "poly".
04/19/2010 9:45:01 AM CDT
Callie says ...
i am really surprised to learn that the USDA certification allows products to claim to be "natural" without actually meeting a good standard.
04/19/2010 9:15:54 PM CDT
Laura says ...
My girls will be teens soon and this certainly is an issue I think about. First when they were younger their grandparents would give them "dress up" make up. Cheap stuff from China and full of bad bad stuff- ingredients not even listed. Keep it up.
04/20/2010 6:19:02 AM CDT
Sue says ...
This is a hot button topic right now! For so long we have not looked into the chemicals in our skin care products, not to mention processed foods.
04/20/2010 10:31:55 AM CDT
Priscilla says ...
Thank you! It is so difficult to find non-toxic cosmetics and body care. This new standard will make me shop @ whole foods. I usually don't shop there because it is far from my home and inconvenient, but if Whole Foods is helping us identify products that are not harmful, I will go out of my way to shop there, now!
04/20/2010 6:52:37 PM CDT
Valerie says ...
The description of this standard is a bit vague. There is a wealth of "standards" and "certifications" out there that don't hold any real weight in protecting our health and the environment. I am glad that certified organic certification was mentioned. I am a big fan of certified organic skin care. Instead of a short list of what can't be in the product, to be USDA certified organic, you must have 95% cert. organic ingredients that are recognized as foods by the USDA excluding water and salt. The other 5% can't contain synthetics. This means you know what is in your product, not just what is not. This seems more like a plug for Whole Foods than a real standard.
04/21/2010 12:44:14 PM CDT
Jill says ...
I worry about the skin care options or lack there of for my girls. They love lipstick but it drives me crazy because it goes right in their mouth and I know it can't be good for them. Create a cool lipstick.
04/22/2010 8:17:26 PM CDT
Joann says ...
It starts with diaper cream, then kids "make up", I just worry about the things going on my kids skin, and try to limit it but they want to have fun so my interventions only go so far. I really hope for all parents kids standards for body care products drive a better market place.
04/23/2010 5:53:18 AM CDT
Ilona says ...
Glad to know you have created this standard, and I am a bit surprised that for years there wasn't one. I see that many products you carry don't meet this standard, interesting.... why?
04/23/2010 6:02:17 AM CDT
Mindy says ...
Thanks for taking the lead on this and partnering up with Sage Cosmetic's, they seem like a great organization.
04/23/2010 9:10:15 AM CDT
hsiaw says ...
We've always had our basic standards and continue to offer products at this level to offer our customers more value-driven options. The introduction of the Premium Body Care standards was a move in raising the bar. For more information on these standards, check out: http://www.wholefoodsmarket.com/products/premium-body-care.php
04/23/2010 11:34:28 AM CDT
Quinnie says ...
I guess you have to find this on the product labels. I went in the store recently and didn't noticed any way to tell which products meet the standard. I remember some time ago there use to be paper tabs on the shelves noting which products met the standard, that would be very helpful.
04/25/2010 8:46:13 AM CDT
Heather says ...
I to am looking for more body care products for my kids. Sunscreen is soooo expensive at your store, but is needed all summer long here. Please help create or bring a lower cost solution to your stores.
04/25/2010 8:48:32 AM CDT
Olive says ...
Bravo! Thanks for bring the concern of all of us to life.
04/25/2010 8:51:38 AM CDT
Gina says ...
Thanks for this podcast, I really believe in the work you are doing!!!
04/25/2010 10:13:14 AM CDT
Pamela says ...
I noticed this poster in your store about the campaign. Thanks for taking it up, it is nice to know I can worry less about reading labels when I am on your stores.
04/25/2010 12:05:24 PM CDT

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