Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Amy says ...
I'd love to try the Alaffia products. I really try to support whole trade products when buying products from foreign countries. I like to know my money is supporting good projects worldwide!
05/02/2012 9:13:50 PM CDT
Eugenie says ...
I'm glad to shop at a place and to buy products that supports such important work. I will look for Alaffia products the next time I'm at Whole Foods.
05/02/2012 9:13:37 PM CDT
Ava Fedorov says ...
This is truly inspiring... it's nice when beauty products carry a true depth of beauty and help to keep the world beautiful and protect the beautiful people who live here. A great way of giving back. THanks for the story!
05/02/2012 9:11:05 PM CDT
Alethea Smartt says ...
I am proud to support Alaffia's mission by purchasing their products at Whole Foods. Thank you, Whole Foods, for spreading the word about Whole Trade vendors!
05/02/2012 9:07:21 PM CDT
Margaret Lethbridge-Cejku says ...
One of the reasons we shop at Whole Foods is the opportunity to buy fair trade (Whole Trade) products, and to support life changing initiatives like the Alaffia projects. Next time I buy their skin care products, I'll be glad to know more about the great work they are doing. Kudos to WF for their support of such enterprises!
05/02/2012 9:04:31 PM CDT
Jennifer Hilsabeck says ...
I love Alaffia's products and use them both on myself and on my children. I learned about these amazing Whole Trade Guaranteed products as a result of Whole Food's commitment to ensuring that only the most environmentally conscious and community supportive products are sold on their shelves. Being a loyal consumer of these products is vitally important to me because in so doing, I am empowered to do my part to help enrich the lives of those most in need and preserve our Earth's precious natural resources for generations to come.
05/02/2012 9:00:20 PM CDT
aline says ...
If you just took a survey on fair trade and what your company is doing or even many others that do, you will be surprised on how many people don't know. However, many people are buying your products and are helping this beautiful cause but without knowing it. If you can bring representatives to the stores who take the time to explain the process of buying these products while helping less fortunate people in the world, you will see that your sales will multiply. There are lots of caring people out there and I know so many of them will buy to help out. The only thing missing is the information that they need to know. Please know that I was one of these people and it was only after I learned what fair trade is all about, I changed my product buying completely. Thank you for listening.
05/02/2012 9:01:41 PM CDT
Iwona says ...
It makes me feel better to support such a wonderful project.
05/02/2012 9:02:11 PM CDT
Laura says ...
I love shopping at Whole Foods. I appreciate the education I receive from their website and am willing to buy and try new products as these Whole Trade Guaranteed Products.
05/02/2012 9:03:41 PM CDT
Melissa says ...
It is important for me to know that the people who make the products I buy are paid a fair wage so they can support their families.
05/02/2012 9:03:55 PM CDT
KarenHoward says ...
Wow. They are doing a great job. It's nice to know they care about people & are helping them. I have not tried these products -but I would like to.
05/02/2012 8:55:12 PM CDT
Margaret Connor says ...
I will definitely look for these products when I am next at Whole Foods. What a great initiative!
05/02/2012 8:56:11 PM CDT
Michelle D'Amico says ...
I want to be sure the people creating and making the products are paid a living wage so they can feed their families and live comfortably at the same time. FAIR TRADE NOT FREE TRADE!!
05/02/2012 8:57:21 PM CDT
Sue says ...
I try to be a good consumer. I am REALLY picky about who gets that dollar. Are you earth friendly? Are you making a difference in the lives of others? I am willing to spend a little extra to know that the money that I spend is going to be used by good stewards of the earth. I will be looking for these products now. thanks for sharing the story and making me aware of new ways I can support the global good.
05/02/2012 8:58:12 PM CDT
Virginia Schwicker says ...
I have tried Alaffia product and especially like the raw Shea butter creme, Shea butter and Black soap shampoos as well as the conditioners. I try to buy fair trade whenever I can and will continue to support Alaffia's good work in Togo.
05/02/2012 8:58:47 PM CDT
Jenny says ...
I'd seen these products before but never purchased one. Now that I know the backstory, I will definitely support this company. Thanks for sharing!
05/02/2012 8:59:38 PM CDT
Ivy says ...
It is so important to support this initiative! I wish more people were involved.
05/02/2012 8:42:20 PM CDT
Lynn says ...
I love Alaffia products, especially the shea butter as my skin is very sensitive. And it is so wonderful what the organization does for women and the community. I feel great buying your products!
05/02/2012 8:44:02 PM CDT
Lauren says ...
I love Alaffia’s Everyday Shea body lotion. It is an excellent product, a good value, AND something that supports a great mission.
05/02/2012 8:45:28 PM CDT
Gail says ...
As a retired teacher and a friend of a teacher who was in Togo i the early 1970's with the Peace Corps I am proud and happy to see a continued interest in the lives of women and self reliance!
05/02/2012 8:49:26 PM CDT
Sue says ...
By supporting people who are less lucky than we are and samll business WE change, as Osho says “It is awareness that brings change, not your effort. Why does it happen through awareness? – because the awareness changes you. And when you are different the whole world is different. It is not a question of creating a different world, it is only a question of creating a different you. You are your world, so if you change, the world changes."
05/02/2012 8:49:31 PM CDT
Amy says ...
After living in Africa, in the Peace Corps, I'm glad Whole Foods is supporting these products!
05/02/2012 8:49:44 PM CDT
michelle says ...
These products are awesome and it feels even better to use something that is helping others!
05/02/2012 8:50:17 PM CDT
Mel Smathers says ...
Hello. I think supporting their mission is important becuase they should be able to earn a fair wage. We certainly in the US can afford to purchase their products and support them, they aren't more expensive than other brands. I support fair trade. Thank you. Mel
05/02/2012 8:31:05 PM CDT
Ronan Vinson says ...
I would love to try Alaffia shea butter.
05/02/2012 8:33:35 PM CDT

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