Whole Story

The Official Whole Foods Market® Blog

 

562 Comments

Comments

Kathleena says ...
Supporting Whole Trade and getting to use great products - A win-win!
05/02/2012 10:56:15 PM CDT
Dee S says ...
I have not tried these products yet but I have utmost respect for Whole Foods and their standards.
05/02/2012 11:06:20 PM CDT
Sharon W. says ...
I have yet to try Alaffia’s products. I do support the mission and Whole Trade Guaranteed because of the life and hope it provides the people.
05/02/2012 11:06:36 PM CDT
Kellie McMaster says ...
I believe in Whole trade and fair trade because it means that the products come from people who are paid a fair wage for their hard work. I would love to try Alaffia's products! Thanks for this opportunity Kellie
05/02/2012 11:09:05 PM CDT
suzanne arkun says ...
Whole Trade™ Guaranteed products are important to me because they decrease exploitation of isolated and poor workers in 3rd world countries and better balance the allotment of profit from sale of products
05/02/2012 11:21:01 PM CDT
Kelly says ...
I always buy Whole Trade when available and send gifts from companies that certify with Whole Trade goods.
05/02/2012 11:24:28 PM CDT
Kimberly W. says ...
I haven't yet tried any of these products, but I would like to. This is definitely a cause worth supporting. Any time we as people,can help others,to better themselves and support their families in an honest way, while,at the same time, allowing them the dignity they desire/deserve, we are truly making a difference.
05/02/2012 11:25:50 PM CDT
Betsy says ...
What's wondrful about this venture is that people are working to support themslves, rather than relying on government hand-outs. I applaud WF for their support of entrepreneurship and this company's mission. The road is hard, but must be taken.
05/02/2012 11:28:00 PM CDT
Andrea says ...
THESE PRODUCTS ARE THE BEST!!!! I chose them over many other product lines because they work so well. The fact that they help people is what got me to try Alaffia but the product quality is what keeps me with them. Thank you!!!!!!!!!!!! Keep up the great work!!!!!!!
05/02/2012 11:39:49 PM CDT
Mary says ...
When you choose Whole Trade products, you are actively using your buying power to create new economic opportunities for workers in the developing world.
05/02/2012 11:47:26 PM CDT
Theresa says ...
I love this company's mission and the support of better wages and working conditions and empowering the women of the cooperatives who may have never had an opportunity like this one. We need more founders and companies who are creating and producing Whole Trade Guaranteed products.
05/02/2012 11:48:40 PM CDT
Keri A. says ...
I love that I can support a community with a passionate cause while I take great care of myself. :)
05/02/2012 11:51:16 PM CDT
helen says ...
Whole Foods seems to always do the right thing in supporting great causes...Thanks for making us aware of Alaffia. Makes me appreciate what we have - and am humbled by their initiative.
05/02/2012 11:54:12 PM CDT
April G. says ...
Any and all projects that help people and women gain equal footing in this world is important. Baby steps lead to bigger steps! All of us who are lucky enough to live in areas where we have advantages need to do our part to help Pay It Forward :)
05/03/2012 12:06:35 AM CDT
Chloe says ...
I love Alafia's products--and their work in Africa. This is very close to my heart as I set up workshops in Guinea that benefit youth and artists there. Peace
05/03/2012 12:08:25 AM CDT
Marie says ...
I was able to shop last week at Whole Foods and was amazed. I do not drive and could have spent hours n hours - well all day maybe, just going up and down the isles - reading and checking everything out. I did pick up some pamphlets and a newletter plus have signed on here to find out more information yet I have a long way to go in learning more. It is wonderful!
05/03/2012 12:15:38 AM CDT
Nick says ...
My wife would love these.
05/03/2012 12:29:18 AM CDT
erin says ...
Whole trade is important because I feel better knowing that I am using a product that comes from something positive.
05/03/2012 12:48:14 AM CDT
Candice says ...
Thank you so much for sharing this insprional story I am proud to use these products.
05/03/2012 12:53:46 AM CDT
Alison says ...
It's important to me to buy products that meet certain standards whenever I can. I do not want to support poor environmental or employment practices.
05/03/2012 12:57:54 AM CDT
Julia says ...
If the organisms involved in the production of your product are treated well, the product will treat you well!
05/03/2012 1:07:13 AM CDT
Shirleycg says ...
So glad Whole Foods does so much to support the global community in need - which in turn produce products from nature - not laden with man-made chemicals - and which practice ethical trade, earth-friendly farming and are of the highest quality - all attributes of Whole Trade™ Guaranteed products. Hats off to Alaffia for striving to reduce poverty and bring about gender equality and better wages and working conditions for employees and suppliers.
05/03/2012 1:46:09 AM CDT
Sony Trieu says ...
Fair Trade is the only way to shop. It allows me to feel humble and grateful for the opportunity to make a conscious choice in how my spending dollars can help others in need. I am so please to see Whole Trade at Whole Foods. It makes good "cents" to me to shop with compassion and mindfulness.
05/03/2012 2:52:01 AM CDT
calleen says ...
Whole foods knows Fair Trade, they look for products that are clean inside and out for the body and environment. Thank you.
05/03/2012 4:55:18 AM CDT
Diana says ...
I really love the Every Day Shea lavendar lotion. So does my husband! I haven't tried any of the other products. I didn't know that by purchasing the product, I was supporting World Trade. I am happy to do so and will continue.
05/03/2012 5:14:30 AM CDT

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