Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Steve says ...
This sounds like a good idea to me.
05/02/2012 8:33:42 PM CDT
Carrie Elsass says ...
I have never tried these products but am excited to after reading this article. I love the way Whole Foods is truly concerned with the health and well-being of the whole planet.
05/02/2012 8:34:03 PM CDT
Melissa Potocnik says ...
Have not tried these products. Fair Trade is important because more money goes to the folks making these items which helps to improve their life.
05/02/2012 8:35:03 PM CDT
Myra says ...
I have never heard of this brand. After reading the article I will definitely look for it in the store. Great projects!
05/02/2012 8:35:22 PM CDT
Sheri says ...
I just happened to have recently purchased Alaffia lavender Every Day Shea, and I love it. It was inspiring to read about what Alaffia is doing for the people of Togo. I'll continue to buy Alaffia products, not only because of the good work that they do, but because the products are great. Thanks Whole Foods for carrying these products and for featuring their story.
05/02/2012 8:25:29 PM CDT
Maureen Davies says ...
I have been using their products and just bought the body wash this week and love it. I am so pleased now to know exactly where the products are from and the benefit to the community there. Maureen
05/02/2012 8:25:57 PM CDT
Shannon S says ...
Whole trade is important to my family, especially Alaffia products because my husband is from Cameroon in West Africa and his family is still there. While I was living there I saw how much shea butter there was available and knew how much it is used in America. I am so glad to see that a collaborative has been formed to get the African communities the support they deserve.
05/02/2012 8:26:35 PM CDT
Gail Schoppert says ...
Whole Foods does great work with organizations like Allafia. I will certainly be trying these products. The stories of their works are inspiring.
05/02/2012 8:27:36 PM CDT
Bernice says ...
I will buy fair trade products because it makes me happy to do something for others less fortunate.
05/02/2012 8:28:38 PM CDT
Tika Bordelon says ...
Whole Trade Guaranteed products are important for so many reasons, but to me the most important is that it is the ethical and environmental concerns.
05/02/2012 8:29:12 PM CDT
Rachael Starkovich says ...
I think we have an obligation as people who live with privileges like clean water,"reasonably" honest jobs, and, for most of us, stable housing, to those who are not given those gifts so readily. By supporting small business, here at home and especially those small businesses abroad, we vote each and every time we purchase something with a voice that can not be denied: our dollars. Spend where it counts people! -R.
05/02/2012 8:24:55 PM CDT
Gail says ...
I haven't tried the products but I'm always trying new items at Whole Foods. I'm proud to support Whole Trade!!
05/02/2012 8:22:08 PM CDT
Kathy says ...
I haven't tried the products but after reading this I totallywill. I believe in fair trade and love to see we are creating a better future for all children
05/02/2012 8:16:01 PM CDT
Nicole B. says ...
If I see an item is Whole Trade, I'm very likely to purchase it - for myself or as a gift. It's important to only purchase what we need; however, I also want to cast my vote with every item I purchase. I support fair wage, life, community, and these women.
05/02/2012 8:16:52 PM CDT
Arpita says ...
I brought Allafia body lotion in lavender to go with Dr boonner lavender liquid soap for creating a relaxing bath. Honestly it took me a while to get use to it, since it was so light.I am used to heavy lotions, however it provided very good mositure which was surprising.my hubby liked it the very first time he used it... :) It was imp to us that the lotion had natural ingredients... It was a bonus to know that they practise fair trade.
05/02/2012 8:17:39 PM CDT
Ginger Utterback says ...
I will give these products a try. I learned so much from your article and I support your efforts!
05/02/2012 8:18:45 PM CDT
Dawn Smith says ...
I haven't tried these products but I certainly will. I am trying to make positive changes in my life that will have an impact on our world.
05/02/2012 8:19:10 PM CDT
Lisa F says ...
Whole Trade™ Guaranteed products are important because I want to support these initiatives, involved people, and products.
05/02/2012 8:19:48 PM CDT
Cristina says ...
A truly inspiring story. Whole Trade products are important to me and my family because they empower communities to help themselves. If those of us living in the richest country in the world want to help others, we have to move away from paternalistic approaches and ask instead, "What do you need and how can we help you make it happen?" Empowerment can lead to true change and that is what Whole Trade can accomplish. Thank you Mr. Tchala and Whole Foods for your commitment to bettering the world we all share.
05/02/2012 8:20:19 PM CDT
Lauren says ...
I love Everyday Shea lotion and am glad to now learn it's production is supporting women and providing needed jobs.
05/02/2012 8:15:16 PM CDT
Gail says ...
Fair trade is so important! Everyone should receive honest pay for a days work. Let's cut out the greed and buy fair trade!
05/02/2012 8:11:07 PM CDT
Debra says ...
It is important to support these women and the fact that spending money on this versus another product will actually lead to their advancement is a huge reason to choose these products.
05/02/2012 8:11:25 PM CDT
Ligia Vargas says ...
Fair trade for all. Beautiful products.
05/02/2012 8:10:30 PM CDT
Jenna says ...
I love Alaffia because I've been trying to cut out synthetic and harsh ingredients in the products I use on my skin and hair. It hasn't always been easy, searching through all the ingredients at all the stores in which I shopped. But Alaffia I discovered Alaffia at my Whole Foods, and will continue to buy!
05/02/2012 8:05:33 PM CDT
Stephanie says ...
I had the pleasure of meeting Tchala and one of his staff at the Reston,VA Whole Foods Market. I was impressed by the range of products available and their mission. I use the shampoo and conditioner (Babies and Up) for my toddler, Antioxidant face cleanser and cream for myself and my husband uses the shea butter. I wish continued success to Alaffia and its mission. Thanks Whole Foods for providing such wonderful fair trade products.
05/02/2012 8:05:16 PM CDT

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