Whole Story

The Official Whole Foods Market® Blog

 

562 Comments

Comments

Sallie says ...
There's nothing that women can't do when they set their minds to it. In places such as Togo, it is the women who lead their families and communities to a better life. When we support their endeavors by purchasing fairly traded products, we help make it possible for them to do that with dignity. Way to go!
05/03/2012 7:49:00 AM CDT
Meg Collins says ...
I want products that are good for me and for the people who make them! Thank you so much for finding these products for me.
05/03/2012 7:49:27 AM CDT
Evelyn Greer says ...
Every time I shop at Whole Foods I feel great knowing that the products I buy are helping others.
05/03/2012 7:51:02 AM CDT
jamie says ...
It is such a good thing knowing that products that are good for you are also helping others. It is the full circle of goodness coming around!
05/03/2012 7:56:35 AM CDT
Jennifer M says ...
Whole Trade guaranteed products bring me a great feeling each time I think of how the purchase of these products have helped those in need and bringing equality to various regions of the world...world peace and equality always
05/03/2012 7:58:18 AM CDT
Nancy from Mass says ...
I think it's important to purchase items from people who believe in quality and natural ingredients as well as purchasing from a small producer as opposed to a large company.
05/03/2012 7:59:21 AM CDT
amyc says ...
Its important to me because buying Whole Trade Guaranteed products means I'm helping people in other countries. Every little bit helps!
05/03/2012 8:06:47 AM CDT
Tricia says ...
Whole Trade guaranteed products are important to me, because it is about more than me. I may get the benefits for these products, but it helps others gain confidence, and equality. That is for more important than how I am affected. If I can have the opportunity to purchase products that are helping people gain the basic human rights that they deserve, I will do it 100% of the time. With Whole Foods partnering with these organizations we are sending a message not only to the local community, but the world, that not only Whole Foods thinks these things are valuable and important, but we as consumers think that as well.
05/03/2012 8:07:06 AM CDT
Jeanne says ...
Good products and supporting important workers.
05/03/2012 8:07:06 AM CDT
Peggy says ...
It's refreshing to see the WF corporation support those in need.
05/03/2012 8:07:48 AM CDT
Emily H. says ...
Buying Whole Trade products is important as it helps the workers continue to grow out of poverty and it gives us a stellar product.
05/03/2012 8:08:00 AM CDT
Susan B says ...
I love your products and it so great to hear the back story!
05/03/2012 8:08:04 AM CDT
nicole says ...
I am these women! We Are these women! WE ARE ALL CONNECTED! : )
05/03/2012 8:08:46 AM CDT
Alison says ...
By providing a quality of life by making a beautiful product with natural resources.
05/03/2012 8:15:28 AM CDT
Melissa O. says ...
Will always support those who what to help themselves :D Also these products are wonderful.:D
05/03/2012 8:18:06 AM CDT
Irene Gamarnik says ...
I've used Alaffia conditioner for the first time today. My hair feels so alive! Thank you for the great product and your charity work!
05/03/2012 8:26:52 AM CDT
Tamika says ...
Buying whole trade products is important to me because it lets me know that the manufacturers are not only concerned with their profits but are also concerned with helping people live better lives. These are the kinds of companies we need.
05/03/2012 8:29:49 AM CDT
Keli says ...
It's time for people to realize that people are behind the products we buy; with the absurdly cheap price of an item comes the unjust misery of a laborer on the other end. When you buy something that is Whole Trade Guaranteed, you know that you are supporting another person that is just like you- working for a living- and you have the piece of mind knowing that their wages are fair.
05/03/2012 8:33:55 AM CDT
ma says ...
it's important to purchase responsibly and help out in any way we can
05/03/2012 8:35:53 AM CDT
katrina says ...
I love being able to support other people in getting a better life.
05/03/2012 8:36:27 AM CDT
Sandra says ...
I am glad that by my shopping at WF it is going to a good cause.
05/03/2012 8:38:02 AM CDT
Darla Thompson says ...
Wow. I have used Alaffia's products before, but I had no idea about the connection to providing medical care to women. Amazing how we really are globally connected and decisions to support companies that are committed to local communities means that what we buy impacts other people's lives in surprising ways.
05/03/2012 8:39:15 AM CDT
Ann says ...
Thank you Whole Foods for supporting Alaffia!
05/03/2012 8:39:41 AM CDT
CMGoforth says ...
I love the Everyday Shea Body Lotion and believe in supporting whole trade products. The concept serves a wonderful purpose and it is great to read how my purchases affect women around the world. It just shows how important and connected we all really are.
05/03/2012 8:39:48 AM CDT
Cate says ...
I like this product and support what they are doing to build stronger communities.
05/03/2012 8:40:43 AM CDT

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