Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Kim Russell says ...
Every human being has the right to be treated fairly, with respect and dignity! I commend all efforts made to unify the world in this belief and daily prectice.
05/03/2012 10:04:04 AM CDT
Jill says ...
I always choose a fairly traded product when I have the opportunity. To me, Fair Trade and Whole Trade mean that I am voting with my purchase for world-wide equality.
05/03/2012 10:15:20 AM CDT
Missy says ...
I haven't tried these products, they look wonderful! To me, whole trade/fair trade is important..no product should come at the expense of others' well being.
05/03/2012 10:15:29 AM CDT
Emily Cernoia Barkley says ...
Everyone is better off when buying fair trade--consumer and supplier both can respect and appreciate one another's humanity through fairly traded products. The market won't take care of everyone--we have to take care of each other!
05/03/2012 10:16:41 AM CDT
Susan Robbins says ...
Fair trade helps people help themselves.
05/03/2012 10:20:24 AM CDT
Jacelyn M. says ...
Whole Trade Guaranteed products are important to me because I support all the efforts being made to better/aid West Africa's education & medical establishments. It is obvious that this company cares about people and is looking to make a positive difference where they can. I enjoyed reading this article and really have an appreciation for the "do-good" efforts that go behind Whole Trade Guaranteed products. I will continue to purchase Whole Trade Guaranteed products. Keep supporting those in need!
05/03/2012 10:22:25 AM CDT
Sara S. says ...
I use Alaffia Hair Lotion on my daughter's hair for two years. It makes her hair feel wonderful and smell great! It is important to me to buy free trade product to know my money is going toward helping and empowering other people.
05/03/2012 10:23:17 AM CDT
Ida Friedman says ...
I am so happy to know that there is an option to making other companies richer, ones who only care about lining their own fat pockets. When I can purchase a product that has good ingredients, that won't give me cancer, but if good for me, and then that product is also produced by people with love in their hearts and their hands, that raises the vibration of the product, and the planet. I am so grateful I can be part of a solution, not part of a problem. I would love an opportunity to try many different Allafia products. The ones I have tried, I love.
05/03/2012 10:23:20 AM CDT
Laura T. says ...
Whole Trade products are important to me because I know that the workers are receiving fair wages and working conditions for their hard work!
05/03/2012 10:24:28 AM CDT
catharine says ...
I support their mission! Big change happens in small ways and every small act of kindness goes further than you may think.
05/03/2012 10:25:02 AM CDT
Diana says ...
I come from a third world country and for me is really important that we not only be conscious about others but us, but to be involve in a whole/fair trade and recognize and help one an other is the only way for true happiness. Thank you for you support and help to the local and global community.
05/03/2012 10:25:48 AM CDT
Annie says ...
So glad there are organizations out there like this that we can support!
05/03/2012 10:26:47 AM CDT
Nadezda says ...
i love the product. and the cuse is great!
05/03/2012 10:51:31 AM CDT
Amanda says ...
I love Alaffia products especially knowing I can use them for my daughters with the reassurance that they are pure and natural. I had no idea that in choosing Alaffia products such amazing work is being supported!
05/03/2012 10:59:00 AM CDT
Jenny says ...
I believe Whole Trade/Fair Trade is important because it helps ensure that the people and land that products come from are being treated fairly. It just makes sense and truly should be the standard, not the exception. I have not tried this particular brand of products, but now I definitely intend to. Great story, thank you for sharing!!
05/03/2012 11:02:45 AM CDT
Barbara says ...
i think whole trade and fair trade is very important for all.
05/03/2012 11:05:03 AM CDT
Anna says ...
I use the Blissful Baby balm as a heavy hand or body cream. It is high quality with no junk and reasonably priced. I'm glad to read that its production and sale is improving lives where conditions are extremely difficult.
05/03/2012 11:07:07 AM CDT
Cate Epley says ...
I have used these products for a couple years and am a big fan of the quality of the products. I spent a lot of time researching the products since I take a lot of care with my skin. I have spent a lot of money on products but am now a committed customer of this great company with reasonably priced products. I had no idea of the ethical, community-oriented and Fair Trade efforts. Having this information about the company's additional mission makes me all the more committed to this product line.
05/03/2012 11:07:08 AM CDT
Ann says ...
I often buy fair trade projects, but after reading this article I will go out of my way to do so. I am most grateful for Olowo-n'djo Tchala and others like him.
05/03/2012 11:07:49 AM CDT
Katie says ...
I love Alaffia's Shea butter, and that they are actually good for your skin. I also love supporting the women trying to make their lives better against terrible odds! It shows how God can work miracles :-)
05/03/2012 11:08:24 AM CDT
Linda says ...
Whole trade guaranteed products are very important to me. They guarantee better wages and working conditions in addition to proper environmental practices and quality products. This is the kind of consciousness, care, responsibility and respect we need.
05/03/2012 11:09:52 AM CDT
nicole says ...
I love these products! The shampoo really nourishes the hair, and the body lotions feel like they are instantly absorbed into the skin. They have a pleasant smell, too.
05/03/2012 11:12:10 AM CDT
Chris says ...
This is a very important cause. Everyone needs to be treated fairly. I will definetly look into buying more of these products!
05/03/2012 11:18:44 AM CDT
Alexandra says ...
I love their products, I love their passion, I love their positive impact in the lives of those they help (be it via their products' use or directly). Thank you Alaffia, keep up the tremendous work!
05/03/2012 11:29:50 AM CDT
Heather says ...
Whole Trade™ Guaranteed products are important to you because they are high quality!
05/03/2012 11:30:31 AM CDT

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