Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Sara Ford says ...
To be honest, I bought the Everyday coconut lotion because I liked the price. But after getting it home and reading the story behind Alafia fair trade I was really hoping to like the lotion. Well.....I've been using it for over a week and I love it! As a triathlete I'm always outdoors or in the pool, so I use lots like water. This lotion soaks in fast, but nourishes my skin all day! What a double blessing! Keep up the good work! Sara
05/02/2012 6:18:38 PM CDT
cynthia says ...
really great cause thanks for lending your hand and skills
05/02/2012 6:16:46 PM CDT
Dani G. says ...
Anything that helps mothers and children is a good thing!
05/02/2012 6:11:42 PM CDT
Jolene G says ...
I love Alaffia lotion. I also love to support those in more need than myself, especially when they are working hard, making an honest living.
05/02/2012 6:11:55 PM CDT
Milta M. says ...
Alaffia hair and skin products are great. The shampoo is great for color treated hair. I no longer worry about using a chemical cocktail for skin care. Thank you for bringing these great products to market!
05/02/2012 6:13:40 PM CDT
shea says ...
I have not tried it or seen it in stores but it sounds awesome and I can't wait to try them all.
05/02/2012 6:14:37 PM CDT
westwoman says ...
We must be diligent about voting with our dollars. Knowing that these wonderful products contribute to better lives for our sisters around the world makes using them all the more enjoyable and important.
05/02/2012 6:14:55 PM CDT
Brooke Barnhart says ...
I love their leave-in for curls! I use it and share with my boyfriend's 9 year old--and we both have straight hair. It's even better that it comes from fair trade and is making a difference in the lives of others.
05/02/2012 6:16:04 PM CDT
Diane says ...
I applaud anyone who has the courage and bravery to take on helping an entire village raise its standard of living. In my book, anyone who is trying to educate women about the life-threatening dangers of FMG is a very special person. FMG has to be the most abhorrent procedure ever perpetrated on women. Mr. Olowo-n’djo Tchala is to be commended for his work.
05/02/2012 6:08:46 PM CDT
Michelle says ...
Thanks for sharing! Supporting fair trade is a way to help directly.
05/02/2012 6:09:57 PM CDT
Joy D says ...
Whole Trade or Fair Trade products are important to me because those that are not subject workers and children to unhealthy working conditions and an income that often confines them into poverty. I support any company that aspires to reward employers who care for the quality of life they provide for their employees. It's hard to enjoy something when I know that it was made by someone who does not have fair opportunities in life.
05/02/2012 6:09:58 PM CDT
Erin says ...
Allafia sounds like something I would like to support in the future.
05/02/2012 6:10:26 PM CDT
renee says ...
if there is a choice, i always go for the fair trade / whole trade option in a product. it goes beyond my own enjoyment of the product to something deeper - i support companies that put effort toward our greater global community...
05/02/2012 6:10:57 PM CDT
Relebohile Sekonyela says ...
I have never used the products but I will try them next time. I am glad that Alaffia and Whole Foods have shared this important story with all of us.
05/02/2012 6:08:13 PM CDT
K Akers says ...
I love coconut anything, I will look for these products next time I'm in the store. Disgusting what mankind comes up with to abuse and oppress.
05/02/2012 6:07:08 PM CDT
Lauren says ...
I love their shampoo! I love what they stand for and will continue to make purchases with them :) I didn't know they offered other products, I'll have to check them out!
05/02/2012 6:07:06 PM CDT
Rachel Golusinski says ...
Allafia is doing great things! Can't wait to try their products!
05/02/2012 6:06:44 PM CDT
Emily says ...
Stories like this make shopping at whole foods all the more worthwhile! I use everyday shea & kiss my face products regularly but haven't seen/heard of this. now that I know, I will try it out!
05/02/2012 6:06:38 PM CDT
joHN CHOWANEC says ...
i will look for these products at WHOLE FOODS the next time I'm there.
05/02/2012 6:06:11 PM CDT
Kirsten says ...
I always but fair trade coffee and would like to expand the number of fair trade products I am consuming.
05/02/2012 6:05:53 PM CDT
jessie v says ...
Whole Trade™ Guaranteed products are hugely important to us, because we believe that the spirit and intention behind something (be it food, soap, clothing etc) is carried with it, and unto us, when we purchase it. We only want fair traded items, grass fed happy eggs, chickens, cows etc in our lives. We do not want the doomed and desperate energy of workers who are essentially slaves, working for pennies a day, or animals who never see the light of the sun, or feel a gentle breeze - to enter into our home. We know that such injustices exist, and we strive hard, as an entire family, to be fair and honest in all of our dealings. We try our best to follow the golden rule. And we LOVE Alafia Liquid African Black Soap. It is the best out there!!
05/02/2012 6:05:48 PM CDT
Wendy says ...
What most people want is to be self-sustaining; to be able to live with integrity and ensure that the next generation is safe, healthy and prosperous. Fair Trade allows women, men and children to learn, teach, care for and live a life that they can feel good about. Thank you for sharing this story.
05/02/2012 6:05:46 PM CDT
Jillian McKeown says ...
Knowing that it's Whole Trade is important because it makes responsible shopping a lot easier. When I'm at the grocery store, I usually don't have time to research the products ahead of time, especially if I am splurging. It's takes the guess work out of whether or not it's fair trade.
05/02/2012 6:04:34 PM CDT
Angela Koga says ...
I have not used the products yet but i will diffently try them out now!!!
05/02/2012 6:04:31 PM CDT
Domenica Galluccio says ...
Great story. Being awake and aware while living consciously and producing/purchasing ethically are the things that can turn the world around.
05/02/2012 6:02:07 PM CDT

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