Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Dory Young says ...
It's important to me because it benefits people in need. I will look for these products during my next Whole Foods visit!
05/03/2012 11:31:37 AM CDT
Cyn says ...
every purchase is a vote to support a larger movement that believes in community and wholeness
05/03/2012 11:31:58 AM CDT
marie says ...
Keep up the good work. Through organizations like this, we can all help a little and it's the little things that add up.
05/03/2012 11:32:58 AM CDT
Jenn says ...
I LOVE the Alaffia curl cream! It's the best one I've tried at frizz control & cost less than many others too. It's a huge bonus that they are also such a remakable organization! Many others could learn a thing or two...
05/03/2012 11:33:24 AM CDT
Linda Bird says ...
I lived in a third world country as a child and can attest to the benefit of providing opportunities for trade of local products from these countries. When we teach the local peoples to 'fish', they become self-supporting. Having 'Whole Trade' products available for purchase is one way for many of us to contribute to the good of all (on Mother Earth).
05/03/2012 11:38:00 AM CDT
Lori says ...
How inspiring! I haven't tried these products yet, but I definitely will now.
05/03/2012 11:43:08 AM CDT
nik says ...
It's important to me because it humanizes the creator of what I buy, ensures they work and trade in a fair and sustainable way, and helps contribute to the physical, mental and spiritual health of our people and our planet! Cheers!
05/03/2012 11:49:01 AM CDT
Christine says ...
I have never tried or even heard of Alaffia's products. I think it is great that these products can give jobs to extremely poor people. I think it is important for companies to be able to support local communities - to give them opportunities to better their lives and give them a sense of accomplishment and pride in contributing to society.
05/03/2012 11:53:43 AM CDT
Angie B says ...
Haven't tried, but would like to! With so many crooked corporations these days only thinking of the bottom line, it's good to see a group support a noble cause.
05/03/2012 12:01:22 PM CDT
dmitriy korabelnikov says ...
because people deserve to be paid a good wage for hard backbreaking labor so we can enjoy their products here
05/03/2012 12:03:00 PM CDT
Kelly says ...
Whole Trade is what I mainly look for in a product! I believe in fair wages for everyone and helping people earn a living. When I shop for gifts, I always try to find fair trade products. Thank you!
05/03/2012 12:14:48 PM CDT
Kathy D. says ...
Fair trade products are important and I'm glad I can get them at Whole Foods!
05/03/2012 12:22:03 PM CDT
Michelle says ...
Whole trade guaranteed products are important to me so I know I'm doing my part to better other's lives and to show my child there are standards when making choices as a buyer.
05/03/2012 12:36:09 PM CDT
Caroli says ...
Fair Trade products are the way to go in this day and age!!
05/03/2012 12:42:34 PM CDT
Sue says ...
Whole Trade™ Guaranteed products allows people to work and be proud of their efforts. They are able to support themselves and feel good about their community.
05/03/2012 12:43:12 PM CDT
Amy says ...
Fair trade means that you're not being "unfair" or profiting at someone else's expense. It's doing the right thing.
05/03/2012 12:53:32 PM CDT
Christina says ...
I always teach my girls Never support or make rich any cause that has no concern for you or your health, and that you can always tell by the quality of their products if they care. We thank you all for caring, and your products are Great! Training starts at home with ourselves reflecting positively on our young ones. Thanks for caring Fair Trade Products
05/03/2012 12:58:05 PM CDT
Ozomahtli says ...
Amazing work, Alaffia. Thank you.
05/03/2012 1:07:09 PM CDT
Patricia says ...
It is important to help others by purchasing Whole Trade Guaranteed products as a way of giving back.
05/03/2012 1:11:17 PM CDT
Sylvia R says ...
So inspiring!Thank you
05/03/2012 1:48:56 PM CDT
Patricia says ...
These products rock. I have very sensitive skin, and the skin on my hands especially always needs to be moist or it cracks open. My skin absorbs Alaffia products immediately, and I know it's ONLY absorbing stuff that is good for it. What goes on your skin goes in your body.
05/03/2012 1:54:47 PM CDT
Amy F says ...
It is important to support Whole Trade items so that the communities of these people grow and flourish in a constructive environment.
05/03/2012 1:57:06 PM CDT
Haley Jensen says ...
This article was very inspiring! Thank you.
05/03/2012 2:07:52 PM CDT
Mary Capps says ...
Living in the US, it's far too easy for us to forget how difficult life is for others in the world. If we just take a little bit of time and research these alternative products, I think we'll find we're not only getting great products, but we're making life better for people in all parts of the world!
05/03/2012 2:46:10 PM CDT
Carol Feiner says ...
This story is so moving and inspiring. Every person has the right to clean water, health care, education, and personal dignity. Whole Trade items can help achieve these goals
05/03/2012 3:18:56 PM CDT

Pages