Whole Story

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563 Comments

Comments

michele says ...
How fab to buy shea and help whole communities at the same time!
05/02/2012 6:02:07 PM CDT
Victoria says ...
Many of us don't realize how much a business like this can change an entire community. Women become empowered, children get educated, and families become more stable because of businesses such as Alaffia. Great Work!
05/02/2012 6:02:21 PM CDT
Brittany says ...
I haven't tried their products yet but what a GREAT CAUSE. This is what I love, people see a need and they do the best they can to fill it, getting support along the way. Our world - our New York community! - needs more people like this. It takes courage but it takes a lot more DETERMINATION and prioritization!
05/02/2012 6:02:24 PM CDT
Patricia Maccaro says ...
Each time I make a purchase I vote for what I believe in. Buying fair trade products is a a win-win, as we support folks we will never see, and benefit from their chemical free products. After reading about Allafia products I can't wait to try them. The folks who work so hard to establish these business models are surely creating good karma, now and in the future.
05/02/2012 6:02:29 PM CDT
Jeanne Nix says ...
Having a product that is fair to everyone is important. No one should starve and live in sub standard conditions to provide for others.
05/02/2012 6:03:18 PM CDT
Andrea says ...
I have not tried Alaffia products, but would like to after this very inspiring story!
05/02/2012 6:03:42 PM CDT
Sandy says ...
I love Everyday Shea and gave some to my neighbors who were looking for a good quality and reasonably price Shea lotion. I will look for the coconut lotion this week. I use it every day, all over my body, and appreciate the subtle fragrance and how it makes my skin feel. This story was so moving. Bless Alaffia for the work they are doing. It's nice to know a product I enjoy so much is doing so much good.
05/02/2012 6:02:03 PM CDT
Patricia says ...
Whole Trade™ Guaranteed products are important to me because I know that workers and communities are being treated fairly and benefiting in such a way that their dignity remains intact.
05/02/2012 6:02:08 PM CDT
Vicki says ...
I will look for these products now that I know more about them. I always look for fair trade goods; all people deserve a fair wage and safe living conditions. In addition, the projects that have been undertaken are stunning and one more reason to support this company.
05/02/2012 6:01:26 PM CDT
Ronda Barnhurst says ...
I love the Everyday Coconut Lotion. I have vitiligo and it is the only lotion that doesn't bother my skin. I used to just put it on the areas of discoloration, but now I am slathering it on my legs and upper arms too. Having not heard the story of how these products began and what good they do, makes me even happier to be a customer. May the blessings of God be upon you and your people to move forward in good health.
05/02/2012 6:00:23 PM CDT
Sienna O. says ...
I love the conditioner and am excited to try some of the other products.
05/02/2012 6:00:06 PM CDT
Jasmine says ...
I've been meaning to try these. Whole Trade products are good because they are products that I like and want to use (good for me and the environment) but they also benefit the people that make them.
05/02/2012 5:59:16 PM CDT
Anne says ...
Fair trade is important and I will buy the products. They sound superior to most.
05/02/2012 5:59:01 PM CDT
Mary says ...
Thanks for letting us know about this product and the good that is being done. And thanks for stocking it in your stores.
05/02/2012 5:58:43 PM CDT
Amy Harrison says ...
I look forward to using Alaffia products in the near future--for one because I love the benefits of shea butter and coconut on my skin, but more importantly to support the work of this cooperative now that i have been made aware of it. I was first drawn in to read this article by the beautiful pictures of the Toga people creating and being empowered by these products. Now that i know of the community service initiatives, particularly the push to end excision for West African women, I will seek out the Alaffia brand at Whole Foods Market and other retailers.
05/02/2012 5:58:30 PM CDT
Linda S. says ...
Thank you, Whole Foods, for your support of Fair Trade. It's important that we give everyone the chance at a life that has purpose and meaning.
05/02/2012 5:58:04 PM CDT
Thuc Ng says ...
I have not used Alaffia products in the past but after reading this post I will. The skincare products look amazing and at the same time, it is for a good cause which is to lead West African communities out of poverty.
05/02/2012 5:58:18 PM CDT
Aimee says ...
Wow! I am just amazed at how much Olowo-n’djo Tchala and his wife have done to help so many persons! Just amazing! I have never seen these products, but, I am going to Whole Foods tomorrow and I definitely will search for them. I do use raw Shea Butter on my face and is just amazing, so, I know that these products will be superb for me. Thanks, Olowo-n’djo Tchala, for all the compassionate work you do... Aimee
05/02/2012 5:58:00 PM CDT
Caroline says ...
Will look for it the next time I'm in the store ! Thank you !
05/02/2012 5:57:38 PM CDT
Nancy says ...
I have never used this product but I am so in tune with helping people in African countries. I work for a ministry that works with nationals to minister to the inmates in their prisons. Many inmates in other countries are very poor and many need just basic items to live. We have so much here in the US. And many do not realize that we are blessed with so many things!
05/02/2012 5:56:35 PM CDT
Nola Fine says ...
No, I have never tried these products. I would like to though.
05/02/2012 5:54:04 PM CDT
Carolyne Moore says ...
This is an incredible article. It is so important to use and support fair trade products, and to shop at stores that help support them. I will buy Alaffia Shea lotion on my next to Whole Foods.I love to hearing all the good things this great man has done to improve things in Africa.
05/02/2012 5:54:44 PM CDT
Kiyo says ...
What an amazing company! After reading this story I am impressed and humbled by the impact our dollars spent can have. I am not familiar with this product but would love to try it. Not all of us are called to run a company like Alaffia, but we can support great companies like it and thereby participate in it's mission. Great Job Alaffia!
05/02/2012 5:55:00 PM CDT
Daisy Pate says ...
I have just recently tried the vanilla coconut body wash. I love it, and came here to read more. These stories have brought tears to my eyes. It is a beautiful thing Alaffia is doing in Africa. I am especially touched by the support of midwives, and in education about the problems with Female Genital Mutilation. Please keep up the wonderful work. I will be trying more products soon!
05/02/2012 5:55:18 PM CDT
Kim Mesman says ...
Great story...I honestly have never tried these products but will look at whole foods next time I am in and check them out. However, I always read ingredients in beauty products, lotions, etc and good to find products with quality ingredients. Thanks for sharing this story.
05/02/2012 5:55:36 PM CDT

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