Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Paula says ...
Allfaia's make your skin feel sooo nice. I support whole trade products.
05/03/2012 3:26:56 PM CDT
Lori Wilson-Hopkins says ...
I am not familiar with Alaffia products but I will definitely look into them. Purchasing fair trade products in order to better the lives of others in the world is very important to me. I try to buy fair trade whenever possible.
05/03/2012 3:36:36 PM CDT
Abby R says ...
Wow - I have never tried their products but they sound like a wonderful company. Fair trade is so important - it helps ensure that the products we use and enjoy are also giving back to the people who make them.
05/03/2012 3:37:51 PM CDT
Tessa R says ...
Love Alaffia Body Lotion and Shea Butter. My husband likes the unscented shampoo. Was excited to try the new coconut scent the last time we were at Whole Foods. We chose Alaffia knowing they were whole trade products and didn't have any scary ingredients, and am thrilled to read about the work they are doing! Wow!
05/03/2012 3:58:48 PM CDT
Wendy kurimoto says ...
I love alaffia products and support them because of the quality of their products and what their products stand for. It's Important to support fair trade products and companies that give back. We all need to help each other no matter what part of the earth we live in.
05/03/2012 4:00:42 PM CDT
Melissa Carey says ...
Its important to me because I'm not willing to sacrifice someone else's quality of living for my own!!! Fair trade is the way to go.
05/03/2012 4:11:06 PM CDT
Melodie B says ...
We love Alaffia's Lavender hand soap!!! I try to buy fair trade whenever possible. I like to think that buying something here will help others sustain their passions elsewhere.
05/03/2012 4:14:17 PM CDT
Sarah says ...
I think it's important to connect with our brothers and sisters around the globe. Whole trade is great!
05/03/2012 4:15:40 PM CDT
Linda W. says ...
Everything about them sounds so wonderful!
05/03/2012 4:15:42 PM CDT
Dara says ...
whole trade products are great because everyone wins
05/03/2012 4:29:23 PM CDT
Carmen Andrews says ...
It's important to help others have better living conditions and earn a livable wage, that's why i buy fair trade products.
05/03/2012 5:03:06 PM CDT
Rocharlotte says ...
I love Whole Trade products because they help women and help my Afro stay beautiful and natural.
05/03/2012 5:06:31 PM CDT
Stevie Duvall says ...
I haven't tried the products, but I will now.
05/03/2012 5:08:57 PM CDT
t. bintijuwa says ...
Allafia: a wonderful greeting, as well as blessing for peace, health and wellbeing. What an aptly named business. Finally, a product line that matches the mission! Nurturing & empowering women through honest & fair trade practices is a win-win for all. Love the products, but more, appreciate all the good that the proceeds from their sale do to help the world.
05/03/2012 5:49:46 PM CDT
Kitty Blocher says ...
WOW....what a great way to give back! I will be trying this product, even if I don't win! Thank you for sharing.
05/03/2012 6:11:00 PM CDT
Connie Crow says ...
It is a great product but a greater cause.
05/03/2012 6:25:01 PM CDT
Shannon says ...
I love Alaffia's shea butter products. They are so high quality, and I appreciate the quality standards that go in to whole trade products. A basket of Alaffia would be wonderful!
05/03/2012 6:33:31 PM CDT
Jessica says ...
I just purchased my first Allafia product today. Although I haven't even tried this product, I could not be happier about the work you are doing to empower women in Togo. Coincidentally, I started reading Half the Sky about the oppression and sexism women endure all over the world, so I am so happy to know that companies such as this one are not only talking the talk, but walking the walk. Thank you Olowo-n’djo for taking a product we purchase in America and using it for a cause that is beyond pertinent. I look forward to supporting your cause through my humble purchase of shea butter for years to come. I fully support you!
05/03/2012 6:58:54 PM CDT
Viv Wong says ...
Its not just the high quality of the products but a portion of the business goes towards improvement of lives in West Africa.
05/03/2012 7:00:19 PM CDT
Julie Derrickson says ...
Sounds like a great program. I would like to try the product.
05/03/2012 7:48:10 PM CDT
Joanna says ...
Haven't tried Alaffia's products yet, but I'd love to!
05/03/2012 7:48:23 PM CDT
April T says ...
This is a wonderful story. It really makes us appreciate the freedoms and liberties we enjoy in the US, but also shows how we can then do wonderful acts of kindness and humanitarianism with what we have. I will look for these products when I'm at WF next.
05/03/2012 8:33:16 PM CDT
Elena King says ...
I love Alaffia product and I really support Fare Trade, I feel better as a person and consumer by knowing that producers receiving fair pays and their quality of life is improving.
05/03/2012 9:30:40 PM CDT
Chalandra says ...
I have used Alaffia's hair products: Beautiful Curls Shea Butter Curl Reviving Tonic and Virgin Coconut and Shea Enriching Hair Lotion. Both products are great for natural hair. I think it is important that the people responsible for making the products I am blessed enough to be able to buy are paid a fair living wage for their labor.
05/03/2012 10:00:00 PM CDT
Arlene says ...
I recently started using Alaffia's body cream & lotion and what's even more exciting the curly hair activating cream!! I have real curly hair and it loves the shea butter. My hair is no longer dry or frizzy!! It's so much more manageable and what I love about buying Alaffia products most of all is that it is helping others in an unfortunate struggling country. What could be better than that but to spend our money for a worthy cause. I will be buying the face cleanser next and using as many of the products as possible. Thank you for making such a clean worthy product and may God bless all your efforts as you help others.
05/03/2012 11:02:28 PM CDT

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