Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

misty says ...
Whole Trade Guaranteed products are important to everyone because it is fair. They make me feel good knowing that I am contributing something.
05/04/2012 12:46:37 AM CDT
Audra says ...
I have never seen this product before and I am so inspired I will check it out post haste.Whole trade products do all the work for us! Thanks
05/04/2012 1:39:00 AM CDT
Christine says ...
A great number of products are mass produced. Often the individuals involved are treated poorly regarding wages and safe and hygienic working conditions. Fair Trade ensures these issues (and more) are addressed. I purchase Fair Trade whenever possible. (Especially chocolate!! But of course health and beauty aids also!)
05/04/2012 6:16:51 AM CDT
anna says ...
I haven't tried Alaffia products but will check them out at Whole Foods later today! I love learning about new products, especially those that support fair trade.
05/04/2012 6:18:26 AM CDT
Karen Fuls says ...
I am 47 and noticing my skin changing. I have been trying various skin products but haven't found one I want to stick with. I love the story and would be honored to try their products. I thrive on helping others and always volunteer my time with helping others and would love to know that not only am I helping others locally but globally too!! Thank you for your consideration in picking me! Karen
05/04/2012 6:25:42 AM CDT
Juliann Goldman says ...
Good products, good goals, good works, good deal!!!
05/04/2012 6:37:12 AM CDT
heather says ...
anything we do to support fair-trade practices is helpful not only for the makers of the products, but for humankind as a whole. what goes around, comes around, and by purchasing and paying the appropriate price for a good or service, we are saying that we too wish to be compensated fairly for our time and expertise.
05/04/2012 6:57:53 AM CDT
amy says ...
Alaffia changed my life! My skin used to be prone to frequent breakouts, but when I started using Alaffia African Black Soap, the breakouts stopped. Thank you Alaffia!
05/04/2012 7:48:26 AM CDT
Elizabeth S says ...
These products sounds excellent. Supporting fair-trade products promotes the well being of human kind.
05/04/2012 8:03:04 AM CDT
Tomi says ...
This article aspires me to do more for this world by understanding what each organization does for the local people. Thank you!
05/04/2012 8:23:34 AM CDT
Julie L. says ...
We have used some of these products purchased from Whole Foods & really like them. It's wonderful to read about all of the amazing ways Allaffia is helping communities and women. I want fair-trade for my talents and am becoming more aware of fair-trade products that I can support as well. Fair-Trade products are important because it's the right thing to do. I no longer buy the cheapest product I can find at big box stores...I look for locally grown foods & fair-trade with other non-perishable items & beauty supplies. I like that organizations are helping people to be self sufficient & empowered! The U.S. government could use a lesson in this.
05/04/2012 8:25:27 AM CDT
Stacia says ...
I have never tried Allaffia products, and would love the opportunity. I have recently discovered the wonderful organic and all-natural products at Whole Foods, and have always supported fair-trade products. It is very important to empower every man, woman and child, teaching them that if they can dream it, they can achieve it. Thank you for all your wonderful support, kindness, and love you have shown people throughout the world. That is the beauty of humanity. :)
05/04/2012 9:12:45 AM CDT
Virginia de Pintor says ...
Looking forward to trying some products. Good to read about the fair trade aspect. I'm sure a lot of people must be thanked. So, Thank You for making the world a better place.
05/04/2012 9:17:05 AM CDT
Sam says ...
Whole Trade™ Guaranteed products are important to me because social justice is important to me. I believe we are all equals on this earth, and if we are so blessed to lead privileged lives where our everyday necessities are taken for granted, then it is our social responsibility to help those who are not so privileged. I think creating this worldwide community, where all try and help one another instead of capitalizing on the exploitation of one another is the only route to creating a healthy, stable, peaceful Earth.
05/04/2012 9:44:36 AM CDT
Brendon says ...
I have never tried their products but they sound like a wonderful company. I try to buy fair trade whenever I can.
05/04/2012 9:54:56 AM CDT
Barb McMillen says ...
It's so hard to express how my heart goes out to women who are forced to undergo circumcision. I think it is barbaric yet I know it is a cultural event and will be difficult to eradicate. But a start is a beginning. I buy, when possible, fair trade food/beauty products. I believe that without our help, empowerment of women would not exist. I have used Allafia hair products and they have given me the curls and softness I want in my hair. But as I shower, I wonder how many women who make the products ever went to school, did not endure abuse or even use the products. I hope that you continue to better their lives and wish to thank you, Whole Foods for doing the job you do.
05/04/2012 10:26:37 AM CDT
TG says ...
would love to try this product, it's a good cause and appears to be a good product
05/04/2012 10:33:04 AM CDT
pernayan says ...
This company supports the women and children in Africa buy giving them the essentials they need in life and supporting them. The company helps them to build self character too.
05/04/2012 10:42:00 AM CDT
Nancy says ...
I am not familiar with Alaffia products but will check them out on my next visit to Whole Foods. I was touched by the blog story.
05/04/2012 11:00:47 AM CDT
Gene Ulmer says ...
I'm a true believer in Fair Trade products, that everybody deserves to receive a fair portion of the profits from their labor and what they produce. We just started to use their Authentic African Black Soap, peppermint, and we love the way it feels and smells. Keep up the good work, Alaffia.
05/04/2012 11:24:31 AM CDT
Rosine says ...
Whole trade products are important for the community as well as my skin. Thanks Alaffia! :)
05/04/2012 11:24:35 AM CDT
Belinda Gross says ...
Whole Trade™ Guaranteed products are important to me, because it means that the people who are making this products are being treated fairly. I know that the world can become a better and happier place with Whole Trade™ Guaranteed products. I love how Alaffia products make me feel inside and out.
05/04/2012 11:30:05 AM CDT
Irene M. says ...
I support fair trade and these wonderful products!
05/04/2012 11:45:10 AM CDT
Jenny Langham says ...
I met the owner/creator of Alaffia a few years ago. What a wonderful human being who is making a difference. I have used many of the products and they are excellent. I live in a very dry climate and the face and body lotions are very moisturizing. In addition knowing that buying these products supports fair trade makes me feel good about the purchase. Thank you!
05/04/2012 11:58:14 AM CDT
Venessa says ...
I use the Shea butter baby balm & I love it! I feel good helping out the workers knowing they are getting what they deserve. Thanks for such a lovely giveaway! :-)
05/04/2012 12:19:07 PM CDT

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