Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Liz says ...
I appreciate the opportunity to support companies whose beliefs align with my own.
05/04/2012 5:01:15 PM CDT
Ann says ...
We take so many things for granted; it's important to incorporate humanity into all of our daily practices.
05/04/2012 5:01:53 PM CDT
Amy says ...
Although I have never tried Alaffia products, I will now look for them at Whole Foods because of this story. However, I have for years purchased fair trade goods of all stripes because I believe it is important to support the hard work of real families and individuals everywhere. While I do not believe it is inherently "wrong" to be financially well-off, I do believe it is important to treat all humans with respect, including economic respect, rather than exploiting people for profit.
05/04/2012 4:34:21 PM CDT
Christine N. says ...
Alaffia products are so clean and pure...I love supporting a Whole Trade product that gives back to the community that helps to produce the products; and we consumers can enjoy the pure, beautiful products that have been made with love and care.
05/04/2012 4:23:03 PM CDT
Maria Mantek says ...
What a wonderful story about this company. I use the shea butter and love how it makes my hands feel. I try to purchase whole trade products to show support to those who are helping the community. Thank you for providing these products.
05/04/2012 3:05:13 PM CDT
Connie says ...
I am devoted to knowing that the money is spend is actually invested and not just spent. I have not tried these products but what better to fall in love with something than to win it first?!!!
05/04/2012 2:54:26 PM CDT
cindy says ...
I appreciate that my hard-earned dollars go to buy a great product *and* help others find a path to earn their own, much-needed dollars. Love Alaffia's hair lotion!
05/04/2012 1:57:34 PM CDT
Venessa says ...
I use the Shea butter baby balm & I love it! I feel good helping out the workers knowing they are getting what they deserve. Thanks for such a lovely giveaway! :-)
05/04/2012 12:19:07 PM CDT
Jenny Langham says ...
I met the owner/creator of Alaffia a few years ago. What a wonderful human being who is making a difference. I have used many of the products and they are excellent. I live in a very dry climate and the face and body lotions are very moisturizing. In addition knowing that buying these products supports fair trade makes me feel good about the purchase. Thank you!
05/04/2012 11:58:14 AM CDT
Irene M. says ...
I support fair trade and these wonderful products!
05/04/2012 11:45:10 AM CDT
Belinda Gross says ...
Whole Trade™ Guaranteed products are important to me, because it means that the people who are making this products are being treated fairly. I know that the world can become a better and happier place with Whole Trade™ Guaranteed products. I love how Alaffia products make me feel inside and out.
05/04/2012 11:30:05 AM CDT
Rosine says ...
Whole trade products are important for the community as well as my skin. Thanks Alaffia! :)
05/04/2012 11:24:35 AM CDT
Gene Ulmer says ...
I'm a true believer in Fair Trade products, that everybody deserves to receive a fair portion of the profits from their labor and what they produce. We just started to use their Authentic African Black Soap, peppermint, and we love the way it feels and smells. Keep up the good work, Alaffia.
05/04/2012 11:24:31 AM CDT
Nancy says ...
I am not familiar with Alaffia products but will check them out on my next visit to Whole Foods. I was touched by the blog story.
05/04/2012 11:00:47 AM CDT
pernayan says ...
This company supports the women and children in Africa buy giving them the essentials they need in life and supporting them. The company helps them to build self character too.
05/04/2012 10:42:00 AM CDT
TG says ...
would love to try this product, it's a good cause and appears to be a good product
05/04/2012 10:33:04 AM CDT
Barb McMillen says ...
It's so hard to express how my heart goes out to women who are forced to undergo circumcision. I think it is barbaric yet I know it is a cultural event and will be difficult to eradicate. But a start is a beginning. I buy, when possible, fair trade food/beauty products. I believe that without our help, empowerment of women would not exist. I have used Allafia hair products and they have given me the curls and softness I want in my hair. But as I shower, I wonder how many women who make the products ever went to school, did not endure abuse or even use the products. I hope that you continue to better their lives and wish to thank you, Whole Foods for doing the job you do.
05/04/2012 10:26:37 AM CDT
Brendon says ...
I have never tried their products but they sound like a wonderful company. I try to buy fair trade whenever I can.
05/04/2012 9:54:56 AM CDT
Sam says ...
Whole Trade™ Guaranteed products are important to me because social justice is important to me. I believe we are all equals on this earth, and if we are so blessed to lead privileged lives where our everyday necessities are taken for granted, then it is our social responsibility to help those who are not so privileged. I think creating this worldwide community, where all try and help one another instead of capitalizing on the exploitation of one another is the only route to creating a healthy, stable, peaceful Earth.
05/04/2012 9:44:36 AM CDT
Virginia de Pintor says ...
Looking forward to trying some products. Good to read about the fair trade aspect. I'm sure a lot of people must be thanked. So, Thank You for making the world a better place.
05/04/2012 9:17:05 AM CDT
Stacia says ...
I have never tried Allaffia products, and would love the opportunity. I have recently discovered the wonderful organic and all-natural products at Whole Foods, and have always supported fair-trade products. It is very important to empower every man, woman and child, teaching them that if they can dream it, they can achieve it. Thank you for all your wonderful support, kindness, and love you have shown people throughout the world. That is the beauty of humanity. :)
05/04/2012 9:12:45 AM CDT
Julie L. says ...
We have used some of these products purchased from Whole Foods & really like them. It's wonderful to read about all of the amazing ways Allaffia is helping communities and women. I want fair-trade for my talents and am becoming more aware of fair-trade products that I can support as well. Fair-Trade products are important because it's the right thing to do. I no longer buy the cheapest product I can find at big box stores...I look for locally grown foods & fair-trade with other non-perishable items & beauty supplies. I like that organizations are helping people to be self sufficient & empowered! The U.S. government could use a lesson in this.
05/04/2012 8:25:27 AM CDT
Tomi says ...
This article aspires me to do more for this world by understanding what each organization does for the local people. Thank you!
05/04/2012 8:23:34 AM CDT
Elizabeth S says ...
These products sounds excellent. Supporting fair-trade products promotes the well being of human kind.
05/04/2012 8:03:04 AM CDT
amy says ...
Alaffia changed my life! My skin used to be prone to frequent breakouts, but when I started using Alaffia African Black Soap, the breakouts stopped. Thank you Alaffia!
05/04/2012 7:48:26 AM CDT

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