Whole Story

The Official Whole Foods Market® Blog

 

562 Comments

Comments

cindy says ...
I appreciate that my hard-earned dollars go to buy a great product *and* help others find a path to earn their own, much-needed dollars. Love Alaffia's hair lotion!
05/04/2012 1:57:34 PM CDT
Connie says ...
I am devoted to knowing that the money is spend is actually invested and not just spent. I have not tried these products but what better to fall in love with something than to win it first?!!!
05/04/2012 2:54:26 PM CDT
Maria Mantek says ...
What a wonderful story about this company. I use the shea butter and love how it makes my hands feel. I try to purchase whole trade products to show support to those who are helping the community. Thank you for providing these products.
05/04/2012 3:05:13 PM CDT
Christine N. says ...
Alaffia products are so clean and pure...I love supporting a Whole Trade product that gives back to the community that helps to produce the products; and we consumers can enjoy the pure, beautiful products that have been made with love and care.
05/04/2012 4:23:03 PM CDT
Amy says ...
Although I have never tried Alaffia products, I will now look for them at Whole Foods because of this story. However, I have for years purchased fair trade goods of all stripes because I believe it is important to support the hard work of real families and individuals everywhere. While I do not believe it is inherently "wrong" to be financially well-off, I do believe it is important to treat all humans with respect, including economic respect, rather than exploiting people for profit.
05/04/2012 4:34:21 PM CDT
Liz says ...
I appreciate the opportunity to support companies whose beliefs align with my own.
05/04/2012 5:01:15 PM CDT
Ann says ...
We take so many things for granted; it's important to incorporate humanity into all of our daily practices.
05/04/2012 5:01:53 PM CDT
Patricia Hanson says ...
I regularly buy Alaffia’s products at Whole Foods and thank them and Whole Foods for the opportunity to give to others in need.
05/04/2012 6:29:25 PM CDT
Sarah says ...
I'd heard of Alaffia only through the World Fair Trade Day event I'll be holding in just over a week (through fairtraderesource.org). I definitely support what they are doing. I think, as consumers, it is our responsibility to make choices that benefit those who produce what we buy (and those choices end up benefiting us because fair/whole/direct trade products tend to be higher in quality than conventional products!)
05/04/2012 6:36:02 PM CDT
Lanie says ...
The simple basic is we are all one. And we must treat all as ourselves.
05/04/2012 7:05:26 PM CDT
Jen Serra Shean says ...
I love your products.
05/04/2012 8:33:23 PM CDT
Calshondra Williams says ...
I have never tried the products. But, I have heard that Alaffia products are clean and pure. I support Whole Trade products that give back to the community.
05/05/2012 1:48:12 AM CDT
Chantal says ...
It is important to say thank you to those who help those who no one else might help; who decide it will be the basis of their company and life work to do so, and produce a great product at that! I love your shea conditioner (wow a conditioner that actually absorbs into your hair, what an idea!) ;)
05/05/2012 7:06:08 AM CDT
Christina says ...
What an amazing man with an amazing story.I wish you continued success on your journey!,
05/05/2012 7:26:40 AM CDT
Liz says ...
For a while, I could not find a product that was clean and pure that could control by course curls like Alaffia. Now I buy all their products with out hesitation. Thank you!
05/05/2012 9:29:28 AM CDT
katrina says ...
i think this is a wonderful mission
05/05/2012 10:11:50 AM CDT
Sarah says ...
Enough with chemicals! We as women need to know what we are putting on and into our bodies. We also need to support companies like this who assist others on this earth while providing us with natural products. Wonderful story!
05/05/2012 10:27:59 AM CDT
interested says ...
After reading the story of what these women go through and about the product. I am willing to give them a try to help support the organization and to see how wonderful they might be. Also I will search fo children products as well. keep on doing whatg you are doing.
05/05/2012 10:51:53 AM CDT
Angela Roberts says ...
Such a wonderful story, I will definitely support Whole Trade products. I can't wait to purchase Alaffia products and help support this mission.
05/05/2012 1:30:31 PM CDT
Ilse says ...
Your article has compelled me to seek out Alaffia products simply on the premise that I appreciate and want to support their endeavor. Kudos to you for bringing their story to the fore front. That is a major reason why I am an email subscriber to Whole Foods. You're like the Economist of Food Stores - I feel like I get the whole and true story. Keep it whole!
05/05/2012 2:56:07 PM CDT
Rosemary says ...
Your mission statement is what speaks to me. Thank you for keeping us informed and of the progress that has been made. I love the unscented Shea butter.... and the beautiful bright colors of the baskets....I see hope in them.
05/05/2012 3:12:01 PM CDT
hutch says ...
i feel good know that there is still a company out there that cares about the rest of the world.
05/05/2012 4:22:01 PM CDT
K. Phillips says ...
I enjoyed reading the inspiring story about Alaffia. It's a nice feeling to buy good products and know they are coming from an ethical company giving back to the community and helping others. I appreciate the core values of a company like Whole Foods Market and the vendors they incorporate in their stores.
05/05/2012 10:38:04 PM CDT
Stefanie says ...
Such a great story. Whole Trade products are important to me because they give back to the community and help the people in the neighborhood.
05/05/2012 11:30:19 PM CDT
Stephanie says ...
I have heard about excision, and am outraged! But, I am happy to hear that women are taking a stand and trying to change this horrible practice. Most of all, I am glad to read that there is a cause that supports and empowers women; and is trying to help them become more independent. After reading this article, I will definitely look for and try the Alaffia products.
05/06/2012 3:25:21 AM CDT

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