Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Dianne says ...
I love the Virgin Coconut & Shea Hydrating Body Lotion. It's got such pure ingredients. The fact that the company is Fair Trade and helps the women and children in Togo is really fantastic. What a great business model!
05/02/2012 5:45:57 PM CDT
Cacey says ...
Whole Trade is important because it includes the WHOLE world. I definitely support Alaffia’s products and mission - Amazing!
05/02/2012 5:45:47 PM CDT
Julie Abbott says ...
I think it is great what you are doing. And to know each time I purchase one of these products, I to get to help. We all should care more and do what we can to make a difference!!!
05/02/2012 5:43:43 PM CDT
Tina says ...
I love the Alaffia lotion. I actually tried it because I'd heard of the company and loved what they were doing. Upon trying the lotion, I was even more impressed. Great products. Great company. Many could learn a thing or two from these people.
05/02/2012 5:43:48 PM CDT
Alaina Sigler says ...
I use the Everyday Shea shampoo, conditioner, and lotion . They are all fantastic products and I am proud to support such a wonderful company that gives back to communities in need!
05/02/2012 5:44:10 PM CDT
Mika says ...
Have never heard of this line of product. I believe all stores should support and carry fair-trade items. It is sad how Western consumerism effects poverty in the world and how powerful when it can be a force against it.
05/02/2012 5:44:30 PM CDT
Bridget says ...
I love that Whole Foods is involved in these type of activities and choose carefully the products that support whole trade - although I am not familiar with these products I will certainly look for them as they support a good cause!
05/02/2012 5:45:05 PM CDT
Bridget Strand says ...
Great story. So many women worldwide die in childbirth and often children do not survive either. It's a problem we can actually make strides to fix and I for one will be looking for these products.
05/02/2012 5:42:41 PM CDT
Karil Whetstone says ...
sounds great
05/02/2012 5:37:31 PM CDT
Sara S says ...
I haven't seen these products, but will look for them. I think it's extremely important to participate in whole trade. Don't keep people in poverty, give them a way to rise up.
05/02/2012 5:37:12 PM CDT
Nicole Green says ...
I have never used Alaffia, however I would make a purchase because its helps in the community development. I think it is Important for the women of the West African community have maternal care and their families to have access to education. Economical development is an Important part of the enhancement of a community. It opens the door to so many oppurtunities to grow.
05/02/2012 3:59:12 PM CDT
Jennifer says ...
I use and love Alaffia Shea lotion. It is crucial that we continue to educate ourselves and others of what goes on behind the growth and production of products which we so often take for granted.
05/02/2012 2:05:33 PM CDT
Joanna Lynne Smith says ...
Wow. Whole Trade is so crucial when purchasing items not grown/produced in the US. Whole Trade really helps ensure everyone is treated fairly, uses ethical practices, and helps to sustain their communities. Thanks to Whole Foods for educating others about the importance of Whole Trade!
05/02/2012 12:55:07 PM CDT
nicole says ...
That is a heart wrenching story. To think these issues still plauge us today. I did not know that whole foods was so active aboard. Makes me think twice about where I will be shopping from now on.
05/02/2012 11:36:59 AM CDT
Julia says ...
I use - and love - Alaffia's Beautiful Curls product. There are many things about the product that I like - its real ingredients, that it's a northwest-based company and that it's fair trade certified. It bothers me to buy products that are produced by taking advantage of workers and suppliers in developing nations. It's important to me to search out and support companies who operate ethically and reinvest in their community (however they define their community). I love to see companies being socially responsible and good corporate citizens like Alaffia. I am pleased to spend my money with companies that operate that way and I appreciate Whole Foods for making products from those kinds of companies readily available and easy to find.
05/02/2012 11:36:28 AM CDT
Marisa says ...
I just recently discovered your products and love your passion for helping the people of Togo. I will be continuing to purchase and telling all my friends.
05/08/2012 2:41:26 PM CDT
Kelly says ...
I love everything about whole foods and shop there as much as I can!!!
05/08/2012 7:23:53 AM CDT
Renae says ...
Whole Trade Guaranteed products are important for everyone--the buyers and the people making the products especially because of the opportunities it provides to those in need.
05/08/2012 7:41:05 AM CDT
Veronica says ...
I love that Whole Foods offers it's customers the opportunity to support fair working conditions and wages through The Whole Trade Program. I faithfully use Alaffia's Shea and Virgin Coconut Enriching Hair Lotion as it NATURALLY and thoroughly hydrates my tightly coiled hair. And the scent is light and wonderful, too.
05/08/2012 9:41:54 AM CDT
Karen F says ...
I just discovered these products, and had no idea of the backstory. Now I am so happy to support such a wonderful company and I will continue to buy your products (which are excellent, by the way!) Quality with a conscience - I love it! God bless you and the work you do to improve people's lives!
05/08/2012 9:46:03 AM CDT
Sandy D says ...
I strongly support the work to help the women and children in west Africa. I am for "Human Rights not Inhuman Wrongs". Thank you for the background story and for all you do. I will look for the products next time I shop.
05/08/2012 10:52:15 AM CDT
Betsy Collins says ...
We discovered the Alaffia shower gel last year and have used it faithfully since then! I work with three people from Togo and love that I am contributing to assist their home country. I wish you well with the new Coconut cooperative!
05/08/2012 12:15:52 PM CDT
Andria says ...
I like buying Whole Trade products because I like to support ethical companies that give back to the community.
05/08/2012 1:07:57 PM CDT
DI says ...
Haven't tried the products, but will look for them next time I'm in the stores.
05/01/2012 4:25:58 PM CDT
Jenna says ...
I have always made a conscious decision about where and how items I purchase are made. Fair/Whole Trade products are fabulous because they assist people in obtaining a fair wage and a decent living in order to have the chance at a better live that hopefully becomes free from want. I have not yet tried any Alaffia products, but after reading this story, I am grateful to Mr. Tchala for assisting the women and children in Togo with all the wonderful things he is doing for their community. He is definitely walking the walk instead of just talking the talk, and is so humble thinking what he does is not enough! He is a beautiful human being and I would be happy to support him and his company so that he may continue to do such amazing work and provide his community with the chances of an easier life.
05/08/2012 3:57:24 PM CDT

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