Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Kim says ...
I love Whole Foods's passion for Healthy food, Healthy planet and for stories like this that show how they give back to the community and help others. I will definitely look for Alaffia products next time I am in the store.
05/06/2012 6:40:28 AM CDT
karen says ...
It is so heartening to read about this company and how their efforts help their village and support their families.
05/06/2012 6:53:37 AM CDT
mla says ...
Whole trade products are so clean and socially responsible. I love supporting a Whole Trade product that gives back to the community
05/06/2012 7:12:57 AM CDT
Pam Shay says ...
Great products. Love that my purchase helps others.
05/06/2012 8:33:45 AM CDT
Melissa says ...
Inspirational! Small steps making great strides toward the betterment of humankind.
05/06/2012 9:24:10 AM CDT
Catherine Flesh says ...
It's wonderful to be able to empower these women to allow them to be part of a productive society.
05/06/2012 9:30:27 AM CDT
Carolanne Sargavakian says ...
I appreciate and value this story since it raises social awareness and provides an example of why purchasing Whole Trade products is essential to the growth of many global communities.
05/06/2012 9:34:52 AM CDT
Angie L. says ...
I have yet to try Allafia products but I will seek them out at WholeFoods. "Every time you spend money, you're casting a vote for the kind of world you want." That's why Whole Trade Guaranteed products are important. :)
05/06/2012 1:08:46 PM CDT
Carol Behrens says ...
I haven't tried or heard of these products before; I would definately like to try them. Thanks for the inspiring story of how we can enjoy quality products and help others enjoy a better standard of living as well.
05/06/2012 2:04:46 PM CDT
Kat O. says ...
I adore Alaffia's products (started with the unscented lotion...loved it so much I grabbed the shower gel and foaming hand soap). I didn't know much about their "story", but I'm glad I do now. Wow. So powerful! Whole Trade is important to me because of what it stands for and does for people and communities. It has such powerful effects!
05/06/2012 6:33:05 PM CDT
kathleen craft says ...
A very informative and uplifting article!
05/06/2012 9:08:31 PM CDT
Lanna Hoffman says ...
Ahhhhh I love Alaffia products! They are so important because I want to put things in and on my body that will keep me healthy, but not at the expense of another human beings health. I know when I buy Alaffia products that my money is going into another persons pocket, helping them feed their family and live a healthy life.
05/06/2012 9:32:25 PM CDT
Juan says ...
These stories are really inspiring.
05/07/2012 9:34:56 AM CDT
Jalisa Harris says ...
I believe that the company Alaffia is doing the right thing by their constituency and staffs. To make sure that people are sustainable, or in the least healthy is a wonderful cause!I guess thats what Whole Trade is to me, access and the agency of an agency..
05/07/2012 9:49:15 AM CDT
Cheryl says ...
I really love the shea balm. It is wonderful for hands and feet. I appreciate being able to help others with purchases I make. I like being able to make a difference even if it is a small one!
05/07/2012 10:20:42 AM CDT
Elizabeth says ...
I have to be honest in saying I have yet to try Alaffia products. I have tried other product lines at Whole Foods. It makes me very happy knowing Whole Foods gives back to the community & supports the sustainbility of these families in need. I truly feel small steps lead to big change.
05/07/2012 1:10:31 PM CDT
alh1203 says ...
I really love the fair trade items and the fact that this company is working towards fair working conditions.
05/07/2012 4:08:51 PM CDT
Megan Sforzini says ...
I love Alaffia's products. I started using them when I made the switch to clean ingredients in my beauty products. Even though there are a lot of companies out there I could purchase from, I would much rather give my money to a company who is not only looking out for my health and well-being but the health and well-being of the most important people involved in the process. Please keep doing what you're doing so we can enjoy your products for years to come!
05/07/2012 4:58:54 PM CDT
Mandy says ...
Have not tried the products, but I would be willing to spend money on stuff that is for such a great cause. You all have my support!
05/07/2012 6:53:45 PM CDT
Mary says ...
I have not yet tried Alaffia, but do try to buy fair trade when possible.
05/07/2012 7:37:26 PM CDT
Jennifer Miller says ...
Thank you Olowo-n'djo for choosing to make a difference. Your simple choice to DO something about what you witnessed your sister go through is a blessing to so many others. As a volunteer for a non profit based in Boulder, CO and Kampala, Uganda, I appreciate the fact that you give birth to so many opportunities for women who just need the chance, a simple opportunity to create change for themselves.... I have used shea butter from another source in Africa, that serves impoverished women seeking to lift their families from extreme poverty, and until today, did not know that Whole Foods carried the Alaffia line. It is refreshing to have this educational blog available to consumers, so we have the choice to make a difference and to help change lives. Every action in life is a CHOICE.... we can choose to go about our daily lives, turning a blind eye to things that we can fix... or we can step up and use the gifts and talents given to us to help make the world a better place in which to live. Being able to purchase Whole Trade products is a two fold blessing... it blesses the recipient, who gets to hear and share in the story behind the product, and it blesses the maker, who is given the opportunity to be a productive member of society, wherever that may be. Thank you for giving me the opportunity to support my fellow women living a world away.. you just made the Earth that much smaller, and those women that much closer! Respectfully, Jennifer Miller
05/07/2012 11:42:16 PM CDT
Kelly says ...
I love everything about whole foods and shop there as much as I can!!!
05/08/2012 7:23:53 AM CDT
Renae says ...
Whole Trade Guaranteed products are important for everyone--the buyers and the people making the products especially because of the opportunities it provides to those in need.
05/08/2012 7:41:05 AM CDT
Veronica says ...
I love that Whole Foods offers it's customers the opportunity to support fair working conditions and wages through The Whole Trade Program. I faithfully use Alaffia's Shea and Virgin Coconut Enriching Hair Lotion as it NATURALLY and thoroughly hydrates my tightly coiled hair. And the scent is light and wonderful, too.
05/08/2012 9:41:54 AM CDT
Karen F says ...
I just discovered these products, and had no idea of the backstory. Now I am so happy to support such a wonderful company and I will continue to buy your products (which are excellent, by the way!) Quality with a conscience - I love it! God bless you and the work you do to improve people's lives!
05/08/2012 9:46:03 AM CDT

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