Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Gloria Rothstein says ...
It is very important to be careful what you put on your skin. What you eat and what you put on your skin affects your health. Supporting companies that are careful about what ingredients they use ensures that these products continue to be available.
05/08/2012 6:24:32 PM CDT
Alesha says ...
Whole Trade Guarunteed products are important to me because I like knowing that the everyday purchases I make are, in some small way, helping to create a better quality of life for the people and communities that produce these products. Go to most other stores and that is a hard thing to find.
05/08/2012 10:20:49 PM CDT
Juan says ...
These stories are really inspiring.
05/07/2012 9:34:56 AM CDT
Jalisa Harris says ...
I believe that the company Alaffia is doing the right thing by their constituency and staffs. To make sure that people are sustainable, or in the least healthy is a wonderful cause!I guess thats what Whole Trade is to me, access and the agency of an agency..
05/07/2012 9:49:15 AM CDT
Cheryl says ...
I really love the shea balm. It is wonderful for hands and feet. I appreciate being able to help others with purchases I make. I like being able to make a difference even if it is a small one!
05/07/2012 10:20:42 AM CDT
Elizabeth says ...
I have to be honest in saying I have yet to try Alaffia products. I have tried other product lines at Whole Foods. It makes me very happy knowing Whole Foods gives back to the community & supports the sustainbility of these families in need. I truly feel small steps lead to big change.
05/07/2012 1:10:31 PM CDT
alh1203 says ...
I really love the fair trade items and the fact that this company is working towards fair working conditions.
05/07/2012 4:08:51 PM CDT
Megan Sforzini says ...
I love Alaffia's products. I started using them when I made the switch to clean ingredients in my beauty products. Even though there are a lot of companies out there I could purchase from, I would much rather give my money to a company who is not only looking out for my health and well-being but the health and well-being of the most important people involved in the process. Please keep doing what you're doing so we can enjoy your products for years to come!
05/07/2012 4:58:54 PM CDT
Mandy says ...
Have not tried the products, but I would be willing to spend money on stuff that is for such a great cause. You all have my support!
05/07/2012 6:53:45 PM CDT
Mary says ...
I have not yet tried Alaffia, but do try to buy fair trade when possible.
05/07/2012 7:37:26 PM CDT
Jennifer Miller says ...
Thank you Olowo-n'djo for choosing to make a difference. Your simple choice to DO something about what you witnessed your sister go through is a blessing to so many others. As a volunteer for a non profit based in Boulder, CO and Kampala, Uganda, I appreciate the fact that you give birth to so many opportunities for women who just need the chance, a simple opportunity to create change for themselves.... I have used shea butter from another source in Africa, that serves impoverished women seeking to lift their families from extreme poverty, and until today, did not know that Whole Foods carried the Alaffia line. It is refreshing to have this educational blog available to consumers, so we have the choice to make a difference and to help change lives. Every action in life is a CHOICE.... we can choose to go about our daily lives, turning a blind eye to things that we can fix... or we can step up and use the gifts and talents given to us to help make the world a better place in which to live. Being able to purchase Whole Trade products is a two fold blessing... it blesses the recipient, who gets to hear and share in the story behind the product, and it blesses the maker, who is given the opportunity to be a productive member of society, wherever that may be. Thank you for giving me the opportunity to support my fellow women living a world away.. you just made the Earth that much smaller, and those women that much closer! Respectfully, Jennifer Miller
05/07/2012 11:42:16 PM CDT
karen says ...
It is so heartening to read about this company and how their efforts help their village and support their families.
05/06/2012 6:53:37 AM CDT
Kim says ...
I love Whole Foods's passion for Healthy food, Healthy planet and for stories like this that show how they give back to the community and help others. I will definitely look for Alaffia products next time I am in the store.
05/06/2012 6:40:28 AM CDT
mla says ...
Whole trade products are so clean and socially responsible. I love supporting a Whole Trade product that gives back to the community
05/06/2012 7:12:57 AM CDT
Calshondra Williams says ...
I have never tried the products. But, I have heard that Alaffia products are clean and pure. I support Whole Trade products that give back to the community.
05/05/2012 1:48:12 AM CDT
Chantal says ...
It is important to say thank you to those who help those who no one else might help; who decide it will be the basis of their company and life work to do so, and produce a great product at that! I love your shea conditioner (wow a conditioner that actually absorbs into your hair, what an idea!) ;)
05/05/2012 7:06:08 AM CDT
Christina says ...
What an amazing man with an amazing story.I wish you continued success on your journey!,
05/05/2012 7:26:40 AM CDT
Liz says ...
For a while, I could not find a product that was clean and pure that could control by course curls like Alaffia. Now I buy all their products with out hesitation. Thank you!
05/05/2012 9:29:28 AM CDT
katrina says ...
i think this is a wonderful mission
05/05/2012 10:11:50 AM CDT
Sarah says ...
Enough with chemicals! We as women need to know what we are putting on and into our bodies. We also need to support companies like this who assist others on this earth while providing us with natural products. Wonderful story!
05/05/2012 10:27:59 AM CDT
interested says ...
After reading the story of what these women go through and about the product. I am willing to give them a try to help support the organization and to see how wonderful they might be. Also I will search fo children products as well. keep on doing whatg you are doing.
05/05/2012 10:51:53 AM CDT
Angela Roberts says ...
Such a wonderful story, I will definitely support Whole Trade products. I can't wait to purchase Alaffia products and help support this mission.
05/05/2012 1:30:31 PM CDT
Ilse says ...
Your article has compelled me to seek out Alaffia products simply on the premise that I appreciate and want to support their endeavor. Kudos to you for bringing their story to the fore front. That is a major reason why I am an email subscriber to Whole Foods. You're like the Economist of Food Stores - I feel like I get the whole and true story. Keep it whole!
05/05/2012 2:56:07 PM CDT
Rosemary says ...
Your mission statement is what speaks to me. Thank you for keeping us informed and of the progress that has been made. I love the unscented Shea butter.... and the beautiful bright colors of the baskets....I see hope in them.
05/05/2012 3:12:01 PM CDT
hutch says ...
i feel good know that there is still a company out there that cares about the rest of the world.
05/05/2012 4:22:01 PM CDT

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