Whole Story

The Official Whole Foods Market® Blog




K. Phillips says ...
I enjoyed reading the inspiring story about Alaffia. It's a nice feeling to buy good products and know they are coming from an ethical company giving back to the community and helping others. I appreciate the core values of a company like Whole Foods Market and the vendors they incorporate in their stores.
05/05/2012 10:38:04 PM CDT
Stefanie says ...
Such a great story. Whole Trade products are important to me because they give back to the community and help the people in the neighborhood.
05/05/2012 11:30:19 PM CDT
Stephanie says ...
I have heard about excision, and am outraged! But, I am happy to hear that women are taking a stand and trying to change this horrible practice. Most of all, I am glad to read that there is a cause that supports and empowers women; and is trying to help them become more independent. After reading this article, I will definitely look for and try the Alaffia products.
05/06/2012 3:25:21 AM CDT
Melissa says ...
Inspirational! Small steps making great strides toward the betterment of humankind.
05/06/2012 9:24:10 AM CDT
Catherine Flesh says ...
It's wonderful to be able to empower these women to allow them to be part of a productive society.
05/06/2012 9:30:27 AM CDT
Carolanne Sargavakian says ...
I appreciate and value this story since it raises social awareness and provides an example of why purchasing Whole Trade products is essential to the growth of many global communities.
05/06/2012 9:34:52 AM CDT
Angie L. says ...
I have yet to try Allafia products but I will seek them out at WholeFoods. "Every time you spend money, you're casting a vote for the kind of world you want." That's why Whole Trade Guaranteed products are important. :)
05/06/2012 1:08:46 PM CDT
Carol Behrens says ...
I haven't tried or heard of these products before; I would definately like to try them. Thanks for the inspiring story of how we can enjoy quality products and help others enjoy a better standard of living as well.
05/06/2012 2:04:46 PM CDT
Kat O. says ...
I adore Alaffia's products (started with the unscented lotion...loved it so much I grabbed the shower gel and foaming hand soap). I didn't know much about their "story", but I'm glad I do now. Wow. So powerful! Whole Trade is important to me because of what it stands for and does for people and communities. It has such powerful effects!
05/06/2012 6:33:05 PM CDT
kathleen craft says ...
A very informative and uplifting article!
05/06/2012 9:08:31 PM CDT
Lanna Hoffman says ...
Ahhhhh I love Alaffia products! They are so important because I want to put things in and on my body that will keep me healthy, but not at the expense of another human beings health. I know when I buy Alaffia products that my money is going into another persons pocket, helping them feed their family and live a healthy life.
05/06/2012 9:32:25 PM CDT
Karen says ...
Thanks to Whole Foods for supporting these great products.
04/05/2013 11:45:53 AM CDT
I bought your products today here in Tucson because it mentioned gender equality. The cocoanut soap smells wonderful, and I love helping women in Africa. Lets not just reduce this brutal female excision, lets ELIMINATE IT! THANKS, AND GOD BLESS YOU AND YOUR WORK. JD WRIGHT RD,CDE,CDC
07/14/2014 3:01:16 PM CDT