Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

Lauren says ...
I love their shampoo! I love what they stand for and will continue to make purchases with them :) I didn't know they offered other products, I'll have to check them out!
05/02/2012 6:07:06 PM CDT
K Akers says ...
I love coconut anything, I will look for these products next time I'm in the store. Disgusting what mankind comes up with to abuse and oppress.
05/02/2012 6:07:08 PM CDT
Relebohile Sekonyela says ...
I have never used the products but I will try them next time. I am glad that Alaffia and Whole Foods have shared this important story with all of us.
05/02/2012 6:08:13 PM CDT
Diane says ...
I applaud anyone who has the courage and bravery to take on helping an entire village raise its standard of living. In my book, anyone who is trying to educate women about the life-threatening dangers of FMG is a very special person. FMG has to be the most abhorrent procedure ever perpetrated on women. Mr. Olowo-n’djo Tchala is to be commended for his work.
05/02/2012 6:08:46 PM CDT
Michelle says ...
Thanks for sharing! Supporting fair trade is a way to help directly.
05/02/2012 6:09:57 PM CDT
Joy D says ...
Whole Trade or Fair Trade products are important to me because those that are not subject workers and children to unhealthy working conditions and an income that often confines them into poverty. I support any company that aspires to reward employers who care for the quality of life they provide for their employees. It's hard to enjoy something when I know that it was made by someone who does not have fair opportunities in life.
05/02/2012 6:09:58 PM CDT
Erin says ...
Allafia sounds like something I would like to support in the future.
05/02/2012 6:10:26 PM CDT
renee says ...
if there is a choice, i always go for the fair trade / whole trade option in a product. it goes beyond my own enjoyment of the product to something deeper - i support companies that put effort toward our greater global community...
05/02/2012 6:10:57 PM CDT
Dani G. says ...
Anything that helps mothers and children is a good thing!
05/02/2012 6:11:42 PM CDT
Jolene G says ...
I love Alaffia lotion. I also love to support those in more need than myself, especially when they are working hard, making an honest living.
05/02/2012 6:11:55 PM CDT
Milta M. says ...
Alaffia hair and skin products are great. The shampoo is great for color treated hair. I no longer worry about using a chemical cocktail for skin care. Thank you for bringing these great products to market!
05/02/2012 6:13:40 PM CDT
shea says ...
I have not tried it or seen it in stores but it sounds awesome and I can't wait to try them all.
05/02/2012 6:14:37 PM CDT
westwoman says ...
We must be diligent about voting with our dollars. Knowing that these wonderful products contribute to better lives for our sisters around the world makes using them all the more enjoyable and important.
05/02/2012 6:14:55 PM CDT
Brooke Barnhart says ...
I love their leave-in for curls! I use it and share with my boyfriend's 9 year old--and we both have straight hair. It's even better that it comes from fair trade and is making a difference in the lives of others.
05/02/2012 6:16:04 PM CDT
cynthia says ...
really great cause thanks for lending your hand and skills
05/02/2012 6:16:46 PM CDT
Christine Hammersmith says ...
I have not used these products before, but will definitely check them out! I think it is very important to be aware of where our products come from, what is in them, and how the people who make them are treated. When we purchase a product we are saying that, not only do we like the product, but that we agree with the practices and policies of the people/company that makes them. I think it is wonderful what Alaffia is doing for the women and children of west Africa and would be happy to purchase their products.
05/02/2012 6:17:16 PM CDT
Rashmi says ...
Wow, sounds like such an amazing project. Great for Whole Foods for supporting such an initiative! I have never tried these products but will look out for them.
05/02/2012 6:17:23 PM CDT
Lauren says ...
What a great organization! Would love to try their products.
05/02/2012 6:17:43 PM CDT
Sara Ford says ...
To be honest, I bought the Everyday coconut lotion because I liked the price. But after getting it home and reading the story behind Alafia fair trade I was really hoping to like the lotion. Well.....I've been using it for over a week and I love it! As a triathlete I'm always outdoors or in the pool, so I use lots like water. This lotion soaks in fast, but nourishes my skin all day! What a double blessing! Keep up the good work! Sara
05/02/2012 6:18:38 PM CDT
liz purtell says ...
I use Alaffia products because of their purity and absence of synthetic products.
05/02/2012 6:19:08 PM CDT
Jess V says ...
It's so sad that people are taken advantage of who have no voice of their own. That is why Whole Trade is so important. Companies like Alaffia give these people a voice and educate consumers about what they are buying. Looking forward to trying out my new purchase: Alaffia’s Beautiful Curls!
05/02/2012 6:19:11 PM CDT
Melinda Trotti says ...
Using my purchasing power to support such important endeavors always feels like the right thing to do
05/02/2012 6:19:20 PM CDT
mary says ...
love every day shea and honest products
05/02/2012 6:19:24 PM CDT
Kelly says ...
Excision!? I can't imagine why in the world this would ever be done... However, we in America are soooo blessed to have way more than we could ever need, and many things we don't even need! We really should show gratitude for what we have by trying our best to give to people who don't have even the things they need.
05/02/2012 6:19:46 PM CDT
Tina Armstong says ...
I had no knowledge of this product but I will be making a special trip to Whole Foods to make a purchase. After reading these stories I realize that everyone has a role to play and everyone has a responsibility to end world poverty. I will continue to play my part.
05/02/2012 6:20:41 PM CDT

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