Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

heather says ...
anything we do to support fair-trade practices is helpful not only for the makers of the products, but for humankind as a whole. what goes around, comes around, and by purchasing and paying the appropriate price for a good or service, we are saying that we too wish to be compensated fairly for our time and expertise.
05/04/2012 6:57:53 AM CDT
Juliann Goldman says ...
Good products, good goals, good works, good deal!!!
05/04/2012 6:37:12 AM CDT
Karen Fuls says ...
I am 47 and noticing my skin changing. I have been trying various skin products but haven't found one I want to stick with. I love the story and would be honored to try their products. I thrive on helping others and always volunteer my time with helping others and would love to know that not only am I helping others locally but globally too!! Thank you for your consideration in picking me! Karen
05/04/2012 6:25:42 AM CDT
anna says ...
I haven't tried Alaffia products but will check them out at Whole Foods later today! I love learning about new products, especially those that support fair trade.
05/04/2012 6:18:26 AM CDT
Christine says ...
A great number of products are mass produced. Often the individuals involved are treated poorly regarding wages and safe and hygienic working conditions. Fair Trade ensures these issues (and more) are addressed. I purchase Fair Trade whenever possible. (Especially chocolate!! But of course health and beauty aids also!)
05/04/2012 6:16:51 AM CDT
Pam Shay says ...
Great products. Love that my purchase helps others.
05/06/2012 8:33:45 AM CDT
misty says ...
Whole Trade Guaranteed products are important to everyone because it is fair. They make me feel good knowing that I am contributing something.
05/04/2012 12:46:37 AM CDT
Arlene says ...
I recently started using Alaffia's body cream & lotion and what's even more exciting the curly hair activating cream!! I have real curly hair and it loves the shea butter. My hair is no longer dry or frizzy!! It's so much more manageable and what I love about buying Alaffia products most of all is that it is helping others in an unfortunate struggling country. What could be better than that but to spend our money for a worthy cause. I will be buying the face cleanser next and using as many of the products as possible. Thank you for making such a clean worthy product and may God bless all your efforts as you help others.
05/03/2012 11:02:28 PM CDT
Chalandra says ...
I have used Alaffia's hair products: Beautiful Curls Shea Butter Curl Reviving Tonic and Virgin Coconut and Shea Enriching Hair Lotion. Both products are great for natural hair. I think it is important that the people responsible for making the products I am blessed enough to be able to buy are paid a fair living wage for their labor.
05/03/2012 10:00:00 PM CDT
Elena King says ...
I love Alaffia product and I really support Fare Trade, I feel better as a person and consumer by knowing that producers receiving fair pays and their quality of life is improving.
05/03/2012 9:30:40 PM CDT
April T says ...
This is a wonderful story. It really makes us appreciate the freedoms and liberties we enjoy in the US, but also shows how we can then do wonderful acts of kindness and humanitarianism with what we have. I will look for these products when I'm at WF next.
05/03/2012 8:33:16 PM CDT
Joanna says ...
Haven't tried Alaffia's products yet, but I'd love to!
05/03/2012 7:48:23 PM CDT
Julie Derrickson says ...
Sounds like a great program. I would like to try the product.
05/03/2012 7:48:10 PM CDT
Viv Wong says ...
Its not just the high quality of the products but a portion of the business goes towards improvement of lives in West Africa.
05/03/2012 7:00:19 PM CDT
Jessica says ...
I just purchased my first Allafia product today. Although I haven't even tried this product, I could not be happier about the work you are doing to empower women in Togo. Coincidentally, I started reading Half the Sky about the oppression and sexism women endure all over the world, so I am so happy to know that companies such as this one are not only talking the talk, but walking the walk. Thank you Olowo-n’djo for taking a product we purchase in America and using it for a cause that is beyond pertinent. I look forward to supporting your cause through my humble purchase of shea butter for years to come. I fully support you!
05/03/2012 6:58:54 PM CDT
Shannon says ...
I love Alaffia's shea butter products. They are so high quality, and I appreciate the quality standards that go in to whole trade products. A basket of Alaffia would be wonderful!
05/03/2012 6:33:31 PM CDT
Connie Crow says ...
It is a great product but a greater cause.
05/03/2012 6:25:01 PM CDT
Kitty Blocher says ...
WOW....what a great way to give back! I will be trying this product, even if I don't win! Thank you for sharing.
05/03/2012 6:11:00 PM CDT
t. bintijuwa says ...
Allafia: a wonderful greeting, as well as blessing for peace, health and wellbeing. What an aptly named business. Finally, a product line that matches the mission! Nurturing & empowering women through honest & fair trade practices is a win-win for all. Love the products, but more, appreciate all the good that the proceeds from their sale do to help the world.
05/03/2012 5:49:46 PM CDT
Stevie Duvall says ...
I haven't tried the products, but I will now.
05/03/2012 5:08:57 PM CDT
Rocharlotte says ...
I love Whole Trade products because they help women and help my Afro stay beautiful and natural.
05/03/2012 5:06:31 PM CDT
Carmen Andrews says ...
It's important to help others have better living conditions and earn a livable wage, that's why i buy fair trade products.
05/03/2012 5:03:06 PM CDT
Dara says ...
whole trade products are great because everyone wins
05/03/2012 4:29:23 PM CDT
Linda W. says ...
Everything about them sounds so wonderful!
05/03/2012 4:15:42 PM CDT
Melodie B says ...
We love Alaffia's Lavender hand soap!!! I try to buy fair trade whenever possible. I like to think that buying something here will help others sustain their passions elsewhere.
05/03/2012 4:14:17 PM CDT

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