Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

dawn says ...
good products for a good cause~everyone wins!
05/02/2012 7:41:14 PM CDT
Jo says ...
I use the Beautiful Curls creme product on my ethnic (Latina) hair. I have tried many products to define mi rizos (my curls) and the soft finish of the Beautiful Curls defies humidity and the "crunchiness" of more synthetic curl products. I <3 the smell too!
05/02/2012 7:46:40 PM CDT
Christine G says ...
I haven't tried Alafia products, but they sound like great products. Fair Trade should be just that, not some corporate enterprise just looking to make a buck!
05/02/2012 7:47:08 PM CDT
chari says ...
Whole Foods Guarantee makes me comfortable buying items that go on my skin or in my mouth. I am confident they have done the research.
05/02/2012 7:50:20 PM CDT
Marilu says ...
one with the universe. Thank you
05/02/2012 7:51:10 PM CDT
Marina says ...
I love the Shea lotion and the fact they are fair trade and helping so much people in need.
05/02/2012 7:52:12 PM CDT
melissa says ...
so good to give back!
05/02/2012 7:52:14 PM CDT
D says ...
Haven't heard of. Will watch for.
05/02/2012 7:53:02 PM CDT
Grace says ...
Whole Trade™ Guaranteed products are important to me because I want to know that I am supporting environmentally responsible/friendly products. Thanks for the chance!
05/02/2012 7:55:40 PM CDT
Thelma Rodriguez says ...
These products sounds absolutely amazing! I love using products containing Shea. The mission behind these products is very worthwhile, may they continue their good work.
05/02/2012 7:55:52 PM CDT
Kevin N says ...
I'm not often able to indulge in buying personal care products that are natural and come from fair trade sources. But I've found that when I do make the sacrifice, I benefit a great deal. Not only do I feel good knowing that the money I spend is making an impact in communities and providing people with an honest and decent living, but the products themselves are superior in quality to the chemical-filled stuff I sometimes buy.
05/02/2012 7:56:46 PM CDT
Adrienne Anderson says ...
This is exactly why I shop at Whole Foods!!
05/02/2012 7:56:59 PM CDT
Angela Heffner says ...
I have not tried Allafia's products, but would love to. Fair trade is important to me because I like to know that my products were made in a safe environment by people that love what they do and get paid fairly for their labor!
05/02/2012 7:57:51 PM CDT
Korrine Fraser says ...
We are blessed to have to the luxuries and rights in America, such as education and many freedoms under the constitution that are not afforded to people in 3rd world countries. Alaffia's products represent the quality of products available from these countries that do not have the same opportunities that we do, however they still can compete in our market place, because they are just as talented and work hard for our business. Their ability to be treated fairly in our marketplace is not only what seems fair, but our ethical duty to not stand for less when using our purchasing dollars to show what we believe in and support in the world. That we believe, and vote with our dollars that everyone in the world should enjoy the rights and privileges that we take for granted in the Western developed world.
05/02/2012 8:01:28 PM CDT
Nicki says ...
I would love the chance to try these products! I am very passionate about ecofriendly,natural and organic products. Especially when it's affordable.
05/02/2012 8:03:49 PM CDT
Wilma says ...
Shea Butter is good for skin and I like the quality of Alaffia products. It really matters to me how and where products are made.
05/02/2012 8:04:08 PM CDT
Stephanie says ...
I had the pleasure of meeting Tchala and one of his staff at the Reston,VA Whole Foods Market. I was impressed by the range of products available and their mission. I use the shampoo and conditioner (Babies and Up) for my toddler, Antioxidant face cleanser and cream for myself and my husband uses the shea butter. I wish continued success to Alaffia and its mission. Thanks Whole Foods for providing such wonderful fair trade products.
05/02/2012 8:05:16 PM CDT
Jenna says ...
I love Alaffia because I've been trying to cut out synthetic and harsh ingredients in the products I use on my skin and hair. It hasn't always been easy, searching through all the ingredients at all the stores in which I shopped. But Alaffia I discovered Alaffia at my Whole Foods, and will continue to buy!
05/02/2012 8:05:33 PM CDT
Ligia Vargas says ...
Fair trade for all. Beautiful products.
05/02/2012 8:10:30 PM CDT
Gail says ...
Fair trade is so important! Everyone should receive honest pay for a days work. Let's cut out the greed and buy fair trade!
05/02/2012 8:11:07 PM CDT
Debra says ...
It is important to support these women and the fact that spending money on this versus another product will actually lead to their advancement is a huge reason to choose these products.
05/02/2012 8:11:25 PM CDT
Lauren says ...
I love Everyday Shea lotion and am glad to now learn it's production is supporting women and providing needed jobs.
05/02/2012 8:15:16 PM CDT
Kathy says ...
I haven't tried the products but after reading this I totallywill. I believe in fair trade and love to see we are creating a better future for all children
05/02/2012 8:16:01 PM CDT
Nicole B. says ...
If I see an item is Whole Trade, I'm very likely to purchase it - for myself or as a gift. It's important to only purchase what we need; however, I also want to cast my vote with every item I purchase. I support fair wage, life, community, and these women.
05/02/2012 8:16:52 PM CDT
Arpita says ...
I brought Allafia body lotion in lavender to go with Dr boonner lavender liquid soap for creating a relaxing bath. Honestly it took me a while to get use to it, since it was so light.I am used to heavy lotions, however it provided very good mositure which was surprising.my hubby liked it the very first time he used it... :) It was imp to us that the lotion had natural ingredients... It was a bonus to know that they practise fair trade.
05/02/2012 8:17:39 PM CDT

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