Whole Story

The Official Whole Foods Market® Blog

 

562 Comments

Comments

Ginger Utterback says ...
I will give these products a try. I learned so much from your article and I support your efforts!
05/02/2012 8:18:45 PM CDT
Dawn Smith says ...
I haven't tried these products but I certainly will. I am trying to make positive changes in my life that will have an impact on our world.
05/02/2012 8:19:10 PM CDT
Lisa F says ...
Whole Trade™ Guaranteed products are important because I want to support these initiatives, involved people, and products.
05/02/2012 8:19:48 PM CDT
Cristina says ...
A truly inspiring story. Whole Trade products are important to me and my family because they empower communities to help themselves. If those of us living in the richest country in the world want to help others, we have to move away from paternalistic approaches and ask instead, "What do you need and how can we help you make it happen?" Empowerment can lead to true change and that is what Whole Trade can accomplish. Thank you Mr. Tchala and Whole Foods for your commitment to bettering the world we all share.
05/02/2012 8:20:19 PM CDT
Gail says ...
I haven't tried the products but I'm always trying new items at Whole Foods. I'm proud to support Whole Trade!!
05/02/2012 8:22:08 PM CDT
Rachael Starkovich says ...
I think we have an obligation as people who live with privileges like clean water,"reasonably" honest jobs, and, for most of us, stable housing, to those who are not given those gifts so readily. By supporting small business, here at home and especially those small businesses abroad, we vote each and every time we purchase something with a voice that can not be denied: our dollars. Spend where it counts people! -R.
05/02/2012 8:24:55 PM CDT
Sheri says ...
I just happened to have recently purchased Alaffia lavender Every Day Shea, and I love it. It was inspiring to read about what Alaffia is doing for the people of Togo. I'll continue to buy Alaffia products, not only because of the good work that they do, but because the products are great. Thanks Whole Foods for carrying these products and for featuring their story.
05/02/2012 8:25:29 PM CDT
Maureen Davies says ...
I have been using their products and just bought the body wash this week and love it. I am so pleased now to know exactly where the products are from and the benefit to the community there. Maureen
05/02/2012 8:25:57 PM CDT
Shannon S says ...
Whole trade is important to my family, especially Alaffia products because my husband is from Cameroon in West Africa and his family is still there. While I was living there I saw how much shea butter there was available and knew how much it is used in America. I am so glad to see that a collaborative has been formed to get the African communities the support they deserve.
05/02/2012 8:26:35 PM CDT
Gail Schoppert says ...
Whole Foods does great work with organizations like Allafia. I will certainly be trying these products. The stories of their works are inspiring.
05/02/2012 8:27:36 PM CDT
Bernice says ...
I will buy fair trade products because it makes me happy to do something for others less fortunate.
05/02/2012 8:28:38 PM CDT
Tika Bordelon says ...
Whole Trade Guaranteed products are important for so many reasons, but to me the most important is that it is the ethical and environmental concerns.
05/02/2012 8:29:12 PM CDT
Mel Smathers says ...
Hello. I think supporting their mission is important becuase they should be able to earn a fair wage. We certainly in the US can afford to purchase their products and support them, they aren't more expensive than other brands. I support fair trade. Thank you. Mel
05/02/2012 8:31:05 PM CDT
Ronan Vinson says ...
I would love to try Alaffia shea butter.
05/02/2012 8:33:35 PM CDT
Steve says ...
This sounds like a good idea to me.
05/02/2012 8:33:42 PM CDT
Carrie Elsass says ...
I have never tried these products but am excited to after reading this article. I love the way Whole Foods is truly concerned with the health and well-being of the whole planet.
05/02/2012 8:34:03 PM CDT
Melissa Potocnik says ...
Have not tried these products. Fair Trade is important because more money goes to the folks making these items which helps to improve their life.
05/02/2012 8:35:03 PM CDT
Myra says ...
I have never heard of this brand. After reading the article I will definitely look for it in the store. Great projects!
05/02/2012 8:35:22 PM CDT
Ivy says ...
It is so important to support this initiative! I wish more people were involved.
05/02/2012 8:42:20 PM CDT
Lynn says ...
I love Alaffia products, especially the shea butter as my skin is very sensitive. And it is so wonderful what the organization does for women and the community. I feel great buying your products!
05/02/2012 8:44:02 PM CDT
Lauren says ...
I love Alaffia’s Everyday Shea body lotion. It is an excellent product, a good value, AND something that supports a great mission.
05/02/2012 8:45:28 PM CDT
Gail says ...
As a retired teacher and a friend of a teacher who was in Togo i the early 1970's with the Peace Corps I am proud and happy to see a continued interest in the lives of women and self reliance!
05/02/2012 8:49:26 PM CDT
Sue says ...
By supporting people who are less lucky than we are and samll business WE change, as Osho says “It is awareness that brings change, not your effort. Why does it happen through awareness? – because the awareness changes you. And when you are different the whole world is different. It is not a question of creating a different world, it is only a question of creating a different you. You are your world, so if you change, the world changes."
05/02/2012 8:49:31 PM CDT
Amy says ...
After living in Africa, in the Peace Corps, I'm glad Whole Foods is supporting these products!
05/02/2012 8:49:44 PM CDT
michelle says ...
These products are awesome and it feels even better to use something that is helping others!
05/02/2012 8:50:17 PM CDT

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