Whole Story

The Official Whole Foods Market® Blog

 

563 Comments

Comments

KarenHoward says ...
Wow. They are doing a great job. It's nice to know they care about people & are helping them. I have not tried these products -but I would like to.
05/02/2012 8:55:12 PM CDT
Margaret Connor says ...
I will definitely look for these products when I am next at Whole Foods. What a great initiative!
05/02/2012 8:56:11 PM CDT
Michelle D'Amico says ...
I want to be sure the people creating and making the products are paid a living wage so they can feed their families and live comfortably at the same time. FAIR TRADE NOT FREE TRADE!!
05/02/2012 8:57:21 PM CDT
Sue says ...
I try to be a good consumer. I am REALLY picky about who gets that dollar. Are you earth friendly? Are you making a difference in the lives of others? I am willing to spend a little extra to know that the money that I spend is going to be used by good stewards of the earth. I will be looking for these products now. thanks for sharing the story and making me aware of new ways I can support the global good.
05/02/2012 8:58:12 PM CDT
Virginia Schwicker says ...
I have tried Alaffia product and especially like the raw Shea butter creme, Shea butter and Black soap shampoos as well as the conditioners. I try to buy fair trade whenever I can and will continue to support Alaffia's good work in Togo.
05/02/2012 8:58:47 PM CDT
Jenny says ...
I'd seen these products before but never purchased one. Now that I know the backstory, I will definitely support this company. Thanks for sharing!
05/02/2012 8:59:38 PM CDT
Jennifer Hilsabeck says ...
I love Alaffia's products and use them both on myself and on my children. I learned about these amazing Whole Trade Guaranteed products as a result of Whole Food's commitment to ensuring that only the most environmentally conscious and community supportive products are sold on their shelves. Being a loyal consumer of these products is vitally important to me because in so doing, I am empowered to do my part to help enrich the lives of those most in need and preserve our Earth's precious natural resources for generations to come.
05/02/2012 9:00:20 PM CDT
aline says ...
If you just took a survey on fair trade and what your company is doing or even many others that do, you will be surprised on how many people don't know. However, many people are buying your products and are helping this beautiful cause but without knowing it. If you can bring representatives to the stores who take the time to explain the process of buying these products while helping less fortunate people in the world, you will see that your sales will multiply. There are lots of caring people out there and I know so many of them will buy to help out. The only thing missing is the information that they need to know. Please know that I was one of these people and it was only after I learned what fair trade is all about, I changed my product buying completely. Thank you for listening.
05/02/2012 9:01:41 PM CDT
Iwona says ...
It makes me feel better to support such a wonderful project.
05/02/2012 9:02:11 PM CDT
Laura says ...
I love shopping at Whole Foods. I appreciate the education I receive from their website and am willing to buy and try new products as these Whole Trade Guaranteed Products.
05/02/2012 9:03:41 PM CDT
Melissa says ...
It is important for me to know that the people who make the products I buy are paid a fair wage so they can support their families.
05/02/2012 9:03:55 PM CDT
Margaret Lethbridge-Cejku says ...
One of the reasons we shop at Whole Foods is the opportunity to buy fair trade (Whole Trade) products, and to support life changing initiatives like the Alaffia projects. Next time I buy their skin care products, I'll be glad to know more about the great work they are doing. Kudos to WF for their support of such enterprises!
05/02/2012 9:04:31 PM CDT
Alethea Smartt says ...
I am proud to support Alaffia's mission by purchasing their products at Whole Foods. Thank you, Whole Foods, for spreading the word about Whole Trade vendors!
05/02/2012 9:07:21 PM CDT
Ava Fedorov says ...
This is truly inspiring... it's nice when beauty products carry a true depth of beauty and help to keep the world beautiful and protect the beautiful people who live here. A great way of giving back. THanks for the story!
05/02/2012 9:11:05 PM CDT
Eugenie says ...
I'm glad to shop at a place and to buy products that supports such important work. I will look for Alaffia products the next time I'm at Whole Foods.
05/02/2012 9:13:37 PM CDT
Amy says ...
I'd love to try the Alaffia products. I really try to support whole trade products when buying products from foreign countries. I like to know my money is supporting good projects worldwide!
05/02/2012 9:13:50 PM CDT
Rebecca d says ...
I have been a frequent shopper at whole foods now for about one year. It started with finding the all natural products in the health and beauty dept. I've actually tried a few of these products to date. The bubble bath is amazing I really enjoy giving to the much needed causes and also helping local suppliers by purchasing at whole foods. My favorite place now. I would love to win this basket and try out more products and learn more about this charity !! My fingers are crossed. PLEASE PICK ME. ;)
05/02/2012 9:15:42 PM CDT
Lee says ...
I believe in fair trade or Whole Trade though I did not know of Alaffia before this affecting blog. I look forward to checking oout their product line to help support their good work.
05/02/2012 9:16:59 PM CDT
Abigail says ...
I love that Whole Foods supports Fair Trade. I look forward to trying these great products.
05/02/2012 9:17:45 PM CDT
carrie obrien says ...
Whole Trade is important, as it insures fair wages to those who toil to provide us wit the products we take for granted.
05/02/2012 9:17:51 PM CDT
Donna says ...
I would love to try these products.
05/02/2012 9:23:37 PM CDT
Cindy says ...
I love Alaffia lotions, and supporting a great cause by purchasing these products is a terrific bonus.
05/02/2012 9:23:55 PM CDT
Laura Cartledge says ...
So many troubling things that go on in this world. Many years ago I read an article about a model from Africa and have never forgotten what it said, it was such an impact. Before she became a model, she was from Africa and the time came for her to be excision (female circumcision). But she and her mother made plans for her to run away. She ran like a doe because if she was caught she would have been beaten. It was truly a miracle that she went as far as she did. She was barefooted running through and on rocks, etc. She passed out from exhaustion and yet no wild animal came near her. I don't recall the part where and how she made it to London but she did. It turned there were some relatives that worked for the embassy where she was from. She thought she would be safe being with relatives but she wasn't. They treated her badly and as a housekeeper. It's almost like a Cinderella story, but she was discovered by one of her relatives acquiantances and that's when she started her modeling career. She spoke about the terrible pain these women endure. They go through this ritual because the men require it of the women. So that when they lay with them they are tight. It's a sick custom. Some women can die from infection from the circumcision. Thank God there is someone trying to help these women and the community. I will certainly look for the products the next time I am in Whole Foods soon!
05/02/2012 9:28:23 PM CDT
Dana G says ...
what a great idea! I look forward to trying these.
05/02/2012 9:29:21 PM CDT
deb says ...
I have never tried the products, but support the effort to help women in Africa. This is such a worthy cause and I honor Whole Foods for their support.
05/02/2012 9:34:49 PM CDT

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