Whole Story

The Official Whole Foods Market® Blog

How Did We Do at Bonnaroo?

By Kate Medley, June 17, 2009  |  Meet the Blogger  |  More Posts by Kate Medley
Whole Foods Market joined a long list of musicians and nearly 90,000 fans from all over the world at the 2009 Bonnaroo Music & Arts Festival in Manchester, Tennessee, last weekend.  We set up a store on the grounds of the festival in Planet Roo where we served up loads of 365 products and delicious items from our vendor partners, including Talenti Gelato, Greek Gods Yogurt, O.N.E. Natural Experience, QBell all natural chocolates, and Lifeway Foods.  Check out what some of our customers had to say over the course of the weekend in Planet Roo!
Category: Trends & New Stuff




Tara says ...
Cheaper than the $5 quesadillas & $8 pancakes at the vendors, with fresh & organic items. Love, Love, Love Whole Foods!! Thanks for coming to Bonnaroo. There was always a line getting in the store-looks like you did a great job!!
06/17/2009 8:18:04 PM CDT
Josh says ...
Yeah, my dad got to go...I'm not jealous...at all... I dig Whole Foods though!
06/18/2009 6:28:53 PM CDT
Kimba says ...
All summer festivals should have Whole Foods mini stores on site....perfect Vendor Choice! What about Mile High Festival in Denver next month?????? Thank you for this fantastic idea!!!!
06/19/2009 10:48:28 AM CDT
GinaSuperCat says ...
A*W*E*S*O*M*E!!! Was always a great spot to duck into for a snack and something healthy. There was always a line but it always moved briskly! Was hoping y'all would be at Rothbury :)
06/21/2009 8:36:48 AM CDT
Alisha says ...
It was so so nice having you at Bonnaroo!!!!!! We ate there every day. The $1 fruit bars were the best deal at Bonnaroo and mmm... the hummus and pita chips, carrots, bananas, and chocolates... I love Whole Foods!!!!
06/21/2009 5:44:01 PM CDT
James M says ...
Okay, Whole Foods was did so well at Bonnaroo, I would love to see a similar setup at the airport. Especially O'Hare, BWI, Denver, LAX and SFO and Atlanta - all the major hubs. I would kill to visit a WF mini-store during a long layover!
06/24/2009 7:35:20 PM CDT
Patti says ...
Loved having Whole Foods at Bonnaroo. The $1 frozen fruit bars were great and helped with the heat. I loved seeing some if my favs in the mini set up like 365 trail mix bars and the kettle potato chips. I hope to see Whole Foods at future events.
06/25/2009 12:27:08 AM CDT
PattyD says ...
Loved having WholeFoods at Bonnaroo 2009! The fruit bars were a staple to my weekend diet and having the fresh fruit available was great. I thought the hummus pack was good - a little too big though. Hope to see you there next year!
06/25/2009 7:43:15 AM CDT
Suzi says ...
YOU GUYS TOTALLY ROCKED! I too lived on the fresh fruit and frozen fruit bars all weekend!!!! Your prices were totally reasonable too! We will definitely be shopping at your store here! THANKS!
06/25/2009 1:49:15 PM CDT
ally says ...
Whole Foods was a GREAT addition to Bonnaroo. I got a bag of cherries every day! I'd like to see it twice that big next year with even more fresh fruit and veggies. Thanks!
06/26/2009 1:44:58 PM CDT
Susan says ...
It would be awesome to have Hemp I Scream! sandwiches at Bonaroo Whole Foods. That would almost be as cool as Hemp I Scream! at Red Rocks Amphitheater! YEEOW!
06/29/2009 7:49:42 PM CDT