Whole Story

The Official Whole Foods Market® Blog

It's the Final Week of the 28-Day Challenge

If you started the 28-Day Challenge with us four weeks ago, then by now you’re practically an expert in focusing on unprocessed whole foods and creating a Plant-Strong plate that is packed with nutrients and nourishment. If you’re just starting the challenge this week and are looking for some tips — be sure to read our posts for week 1, week 2  and week 3.

Another great place to find some support and inspiration along the way during your adventures in healthy eating is on our Healthy Eating Facebook page.

Check it out and share some of your own tips.

More resources can be found in our 28 Challenge menu plans with weekly plans that focus on plant-based, nutrient-dense whole foods and healthy fats.

Click here to get the menu for week 4. In addition to the menu plans, we’ve also assembled cooking tips and videos — and put together a four-week newsletter series designed to support you as you travel the path to better health.

If you’re looking for even more inspiration, our Health Starts Here® recipes are a must see. It’s easy to make healthy eating a habit when you have all these delicious dishes to try.

The Advanced Recipe Search is an indispensable feature and I use it often to find fabulous new ways to prepare my favorite foods. Click “Health Starts Here” in the “Limit to Recipes Featured In” field and then search away.

Craving something sweet? Select “Desserts” as your course along with “Health Starts Here.”

From Chocolate Pudding to Lemon Treats, you’ve got a variety of sweet options that have no added oils, no refined sugars, and support you in your 28 Challenge.

Wondering what to do with that kale you bought?

Type “kale” into the blank search field, click the “Health Starts Here” option and search. Whether you like it chopped, blended or sautéed, suddenly you’ve got over 20 different kale recipes to choose from.

Kale Waldorf Salad and Creamy Sesame Greens  are two you definitely don’t want to miss.

So tell us, are you doing the 28 challenge? If so, what’s been your biggest challenge this month?

What’s been your best inspiration?

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ma says …

It is great that you are focusing on a stronger plant based diet. It would be better if you provided high protein vegetarian choices that are equal in number to meat based choices in your buffet which is so lacking in choices for vegetarians. We vegetarians require protein too. Examples: paneer, tofu, or chick peas in the Indian curries and stir frys, tofu dogs with optional vegetarian chili, paneer, tofu, legumes, chick peas in the Asian inspired foods, you get the idea. We need Whole Foods to represent All People in our food choices.

Linda says …

I'm just learning about this ... hope there will be another challenge :)

says …

@Linda The challenge can occur whenever you want it to. With the resources available on our website, you'll have access to all the same challenge motivation as when we began the challenge. Check out this site... we've got 4 weeks of meals already planned out for you and everything! http://wholefoodsmarket.com/healthstartshere/

Erlinda Saborio says …

Gita,Also proteins helps in development of lean muscle mass..replacing and helping in burning of accumulated/undissolved fats.Darshan

Michelle says …

Well done on making it this far. Bring on the choccolate!!

Megan says …

@Isabelle You can start the challenge on your own at any time! We have all the info you need right <a href="http://www.wholefoodsmarket.com/healthstartshere/28daychallenge.php" rel="nofollow">here</a>.

Isabelle Schmidt says …

Will you be starting the 4 week, 28 day, challenge again soon? I would like to start it from the beginning. I just found out about it from my cousin. Thank you

Mari Devlin says …

I attended your HSH Graduation with Rip Esselstyn. I bought his book right there in your store. I invited lots of friends who also bought the book there. Rip Esselstyn talked about the benefits of a vegan diet and promoted the HSH program at WFM. I loved the idea. I look for HSH items your salad bar and steam table. Excellent! I go for all your kale salads. Fantastic! Then I received a coupon in your weekly bulletin for $2 off a HSH wrap. This was two weeks after Rip’s talk. I print it out and have checked your shelf every day since and no vegan or vegetarian HSH wrap has been on the shelf. All you have is chicken or beef. This is July - five months later. I have begged and begged everyone from customer service to prepared foods and no result. I notice there are 5 veg books on your HSH reading list. Why all the meat products when we go to shop? Veggie items seem to be sadly lacking at WFM when it comes to sandwiches and wraps.

Rose says …

Hi- this 28-challenge looks great and I am going to start today- but can't find a shopping list for the ingredients in the recipes? Is there a shopping list? Thanks!!