
We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.
When nutritional consultant Chakra Levy began fermenting non-dairy KeVita in her home kitchen, she created a completely new kind of drink and joined forces with winemaker and entrepreneur Bill Moses to bring KeVita to market. The result of KeVita Co-Founders’ Chakra and Bill's effort is a sparkling drink with a pleasing, mellow fermented flavor that is not tart or vinegary.
Unlike other kefir drinks, it is not dairy based, nor is it kombucha or juice or soda — KeVita has its own unique, refreshing sparkle and taste.
“We first created KeVita for its probiotics and have found that KeVita works well with so many diets and lifestyles,” Chakra says. “It’s a delicious, uplifting drink enjoyed as a boost, a post-workout drink or a coffee, soda or juice alternative.”
The making of organic KeVita starts with a living probiotic culture fermented on site at the company’s facility. It is then blended with a base of coconut water, tea or fruit. Lightly carbonated, most flavors are sweetened with no-calorie stevia and there are choices with or without caffeine.
“We choose locally sourced ingredients when possible,” Chakra adds. “We source our lemon and ginger locally and source the strawberry purée from as many local fields as possible here in our Southern California region.”
Have you tried KeVita? If so, when do you like to drink it and what is your favorite flavor?
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!