Whole Story

The Official Whole Foods Market® Blog

Let's Celebrate: Vendors That Give Back

One of our seven Core Values is "Caring about our Communities and our Environment" and we embody that Core Value by doing our part to lessen our impact on the environment, and by giving back to the communities where we do business. In honor of this Core Value, we'd like to give a "shout out" to a few of our vendor suppliers who created products especially for our 30th birthday, with portions of the sales donated to organizations and foundations supporting the health and well-being of our greater global community!

Pirate's Booty: Aged White Cheddar Pirate's Booty
A vendor partner for 16 years, Pirate Brands supports our values by donating a portion of sales of Aged White Cheddar Pirate's Booty to the Whole Planet Foundation™. The re-sealable bag is a customer favorite! This snacking option is free of gluten and trans fats, and is made with rice and corn blended with delicious aged white cheddar cheese and baked perfectly to pirate standards. YUM.

Kashi: GO LEAN Crunch! and Heart to Heart Honey Toasted Oats
Whether you prefer a bowl of cold cereal in the morning, or as a late-night snack, Kashi will donate a portion of sales of both of these products to the Whole Planet Foundation. GO LEAN Crunch! is packed with 9g protein and 8g fiber; twice the protein and fiber of average leading cereals. Look for a coupon for GO LEAN Crunch! in The Whole Deal value guide - in stores now! Heart to Heart Honey Toasted Oats was created to give you more easy and tasty choices while treating your heart right with ingredients to support healthy cholesterol and arteries.

Vitamin Code: Raw One for Men and Women
For every Vitamin Code Raw One bottle sold, a donation will be made by Garden of Life® to Vitamin Angels and their Operation 20/20 program working to eliminate Vitamin A deficiency in the world by the year 2020. Raw One for Men helps support a healthy prostate, healthy heart & stress response and promotes optimal digestion. Raw One for Women helps support breast health, the reproductive system, healthy heart and skin and promotes bone strength. Both formulas are once daily - plus they're raw, vegan, made with whole food, gluten-free AND dairy-free.

We hope you'll give these products a try, for yourself and for the benefit of others. If you do, please let us know what you think!

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Heather says …

I'm glad to know that one of my fav snacks gives back! This def makes me feel even more happy that I buy Pirate's Booty. Thanks for the FYI

Rita says …

I love the Vitamin Code Raw vitamins, have been using them for 2 years now & wouldn't dare switch. Up til now I've only been able to find them online.. its nice to see Whole Foods is selling them, and HOPE this includes the 'Wise Women over 50' formula too. Will need to stop by!

Jen says …

LOVE Garden of Life vitamins!

Gayle says …

I love being able to buy ready-made foods that have some nutritional value to them. I love all the Garden of Life products that I have tried. I take the raw vitamins every day and just recently began taking the Immune Balance.

Dr. Josh Axe says …

I definitely recommend and buy Garden of Life products. Raw One is top notch- just like the rest of their products. It's nice to see the other companies who care about a bigger picture.

stacy says …

Love the Pirate BOOTY we're hooked!!!!!!!!!!!!