Whole Story

The Official Whole Foods Market® Blog

Let's Not Trick Out Our Treats

Let We’re taking a poll and we want to know what you think. What is your favorite natural alternative for sweetness in baked goods?  Take our poll and see how your thoughts stack up with others. We say: Let’s forget the fake sweet stuff. Artificial sweeteners are purely synthetic compounds that do not exist in nature, and that work by fooling our bodies into believing we are eating sugar. Whole Foods Market doesn't allow artificial sweeteners in our food, because why mess with a good thing? kitchennotlab Read more on natural sweeteners here and here. Remember: Every bite has a story. Your conscious food choices make a world of difference. Learn more at Let’s Retake our Plates.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.



screwdestiny says …

I love Stevia. It tastes way better than the chemical sweeteners.

Anna says …

I use molasses and honey and sometimes blue agave syrup. When making cookies or other sweet baked goods that call for brown sugar, molasses works well. You just have to experiment with the amounts and adjust other liquids in the recipe to account for the liquid sweeteners.

Melissa says …

I use Honey Granules to replace white sugar and my family can't taste the difference in it over white refined sugar.