Whole Story

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This Little Piggy Went to Whole Foods Market

By Anne Malleau, February 23, 2011  |  Meet the Blogger  |  More Posts by Anne Malleau

If you’ve been to our meat counter in the last couple of weeks, you probably have noticed a few changes. With the launch of the 5-Step Animal Welfare Rating Standards – the signature program of Global Animal Partnership – we’ve got new signage, brochures and labels for our Step-rated beef, chicken and pork! So what does it mean? Basically, the higher the Step number, the more interesting their environment, the more time the animals spend outside, and the more natural their life. Last week we talked about Steps 1 to 5 for our chicken. This week I want to tell you about our Step-rated pork – approximately 450 pig farms are able to supply Steps 1 through 4!

So let’s dive a bit deeper and see how the multi-tiered program impacts pigs and the farmers who raise them. At the first level, the 5-Step Animal Welfare Rating Standards program prohibits the use of crates or stalls, typically used on many pig farms. Instead, pigs at Step 1 are group-raised in barns or hoop houses. Another departure from customary practice is the flooring. Rather than spending their lives on barren, slatted flooring, Step 1 pigs are raised on good quality bedding, which helps keep them warm and comfortable. In addition, the common practices of tail docking and tooth clipping are not allowed. For Step 1, our pork suppliers must meet more than 110 different requirements — quite an achievement!

Step 2 requires an enriched environment for the animals. For example, pigs have a strong drive to root and forage. In order to provide these opportunities in an indoor environment, Step-rated farmers have gotten very creative. Some provide straw bales — it’s quite a sight to see the pigs actively digging up the straw, pushing it around the pens and eating it! Other producers have provided novel objects in pens to keep pigs busy – some of our suppliers have hung chains from ceilings so the pigs can knock them around and play with them.

At Step 3, pigs must have continuous access to the outdoors during the day. Pigs can spend their time inside or roam around outside — it’s their choice. And since the Steps build on each other, Step 3 farmers also provide enrichments indoors so that the pigs can continue to root after dark or during bad weather.

At Step 4, pigs live continuously on pasture or outdoor foraging areas. Sounds easy, right? Well, going a step farther and not only giving pigs outdoor access but raising them outside takes a different kind of farming.

The 5-Step program requires that the pigs always have access to vegetative material so they can forage, and the pastures must have at least 25% vegetative cover – which is no easy feat with pigs rooting the land daily – so farmers need to be great land stewards as well as great animal managers! Pigs are prone to heat stress and sunburn, so wallows are required — these big muddy puddles are the best way to keep pigs cool on hot, sunny days. Pigs also have free access to housing or huts, which can be especially important during the winter months.

Steps 5 and 5+ are much more challenging for farmers, particularly here in North America where pigs are nearly always castrated when they are young to avoid what’s been called “boar taint” – a flavor that our palates aren’t used to. Since all physical alterations, including castration, are prohibited at Steps 5 and 5+, this is a significant challenge, but one that we know some of our producers are already facing head-on.

Step 5 also requires piglets to be raised with their littermates for their whole lives. And at Step 5+, transport is prohibited, so the pigs must be born and spend their entire lives on one farm. We’ll continue to support our producers as they explore ways to reach these levels. We are pleased to partner with dedicated family-owned farms and producers to bring you great-tasting meat from animals raised with care. And don’t forget we also require no antibiotics - ever, no added growth hormones*, and no animal by-products in the feed.

*Federal regulations prohibit the use of hormones in raising pork.

Here are our some of our pork producers with their associated Step ratings: Step 1 – American Homestead, Coleman Pork, Les Viandes du Breton, Heritage Acres and Niman Ranch Step 2 – American Homestead, Fox Hill Farms and Sweet Stem Farm (formerly Meadow Run Farm) Step 3 – Becker Lane and Dogwood Nursery Step 4 – Lucki 7 Livestock Company, NC Hog Cooperative, Simply Grazin’ and Thompson Farms

Note:  Many of these are small producers who supply only the stores that are local to their farms.

Have you tried Step-rated pork yet? We’d love to hear your thoughts! The more you know about our meat, the better.

Category: Meat, Animal Welfare

 

62 Comments

Comments

Mary Hopf says ...
Now that I've read the step program I intend to become a dedicated customer of Whole Foods. I just hope the rest of the country sees how much better food can be when raised the old fashioned way. Thank you
02/25/2011 4:17:44 PM CST
Jim says ...
I will have to come in and see you new meat set up. I'm glad to hear you all are doing something extra to ensure quality.
02/23/2011 9:41:59 AM CST
Lain says ...
This lack of respect and awareness for sentient beings is profound! It is one thing to be a shameless and obviously unconscious profiteer, but this display of consciously "claiming" to care about the welfare of nonhuman animals is beyond comprehension. I know most people cannot see past Whole Foods' obscene "happy meat" profiteering, but please know we are not all sheeple! I also know I am not your sheeple demographic, so you do not care, but how you, and the many welfare orgs (who "we" know are nothing more than happy meat industry PR Reps) market this murder, is again, beyond comprehension!
03/07/2011 10:11:41 PM CST
Jasmine says ...
This is absolutely wonderful! I've alwayed eaten less pork than other meats (maybe only once a year) simply because they are seem so cute, intelligent, and complex compared to chickens and cows. I wish everyone would stop eating pork altogether, but as a second choice this is really great. Sounds so much better than factory farming. I'd pay much more for meat raised in better conditions. I hope this catches on.
02/25/2011 6:59:39 AM CST
Catriona Gold says ...
This article is very worrying to me. As Lynn says, there is no humane way to kill an animal; and, indeed, if these animals have really had such wonderful lives (which, given that they continue to be treated as automatons bred for profit, is doubtful) you can't even frame death as a blessed release from the horrors of a factory farm. It's all the more abhorrent to violently end a 'good' life. If you're concerned about animals, please think about veganism. Not only is it the only truly ethical choice with respect to animals' lives, it's also the only environmentally conscious choice, not to mention much cheaper than buying so-called 'humane' flesh.
03/03/2011 3:31:27 AM CST
talmis says ...
OK the labeling for welfare is great...but why on earth did you remove the organic labels from most of your meats?...you can raise an animal that is welfare level 5 and still give them antibiotics and hormones and do not report it at all....I need both labels there please!!!!
03/06/2011 10:35:38 AM CST
bepkom says ...
@Talmis: Thank you for your comment. Our Quality Standards for all our meat, regardless of welfare rating, dictate no antibiotics and no added hormones ever.
03/06/2011 10:51:16 AM CST
talmis says ...
Hi Michael, I am a very frequent buyer in wholefoods and I want to keep buying meat there...but I (and several of my friends) are really questioning why do not you just try to have the organic certification (e.g. USDA organic) label next to the Animal welfare rating?... It is great that you state that animals do not receive antibiotics and do not receive any hormones, but this is not a certification....National Standards are important too....and the USDA organic is a good certification...before that label I was constantly worried when I tried any new product because I have a very large array of allergies and this label actually has saved me from many bad food surprises... I can trust you but not necessarily the source of your meat...you can have an animal with animal welfare rate of 4 and still receive antibiotics if this is not certified by a qualified agency....(e.g USDA or better if possible). I was raised in an area where people produced chickens and eggs, and some of them will meet all the standards for level 5...grown in the same location, always outside, very enriched environment...but the farmer if had a problems with an animal getting sick will just buy a mix of "medicine" and throw it in the ground and the animals will eat it ...
03/06/2011 11:49:08 AM CST
Beverlee Groff says ...
I do appreciate the fact whole foods as started the rating system. But as a frequent shopper in your store, I also want to be able to purchase products that are Certified Humane Raised and Handled®. I know that products with this specific certification come from animals that were raised with strict humane standards from birth through the slaughter process. The nation’s leading humane organizations back the Certified Humane® program and USAToday called Certified Humane® a gold standard. This is a label that I trust and I would like to purchase these products in your store. I ask that you start selling products that are Certified Humane®.
02/24/2011 10:38:48 AM CST
Elizabeth says ...
i'M ABSOLUTELY ESTATIC TO READ, THAT THE WELFARE OF ANIMALS IS BEING TAKEN TO A WHOLE NEW LEVEL. I HOPE AND PRAY THIS WILL CONTINUE AND WE WILL ENDUCATE OUR YOUTH ON PROPPER CARE AND FEEING OF ALL OF GODS CREATURES. EVEN THOUGH WE MAY EAT MEAT- IT IS A LIVING CREATURE- THEY HAVE FEELINGS, THEY EXPERIENCE PAIN JUST AS WEL DO. -ELIZABETH NEW ORLEANS, LA
02/24/2011 1:26:51 PM CST
Martha few says ...
Can we get higher than step 1 at the Tucson store on Speedway?
02/26/2011 4:02:51 PM CST
CAROL says ...
I think that the 5 step program is great it is good to know that the animals are taken care of and are treated humanely
02/24/2011 6:16:22 PM CST
Linda says ...
The visual of pigs wandering free in their huts, playing with chains, staying with their littermates is appealing. I just know in my gut that meat from "happy pigs" has got to taste better and be better than that from the caged animals. Good karma!
02/24/2011 8:54:28 PM CST
Lynette says ...
After reading these articles on the step process. We have decided that the little extra cost was worth it. My husband was raised on good farm meats and we had forgotten the difference in taste. I hated the smell of cooking pork but tonight we had pork chops and there was none of that nasty smell. Thank you for making that commitment to humane treatment for animals.
02/25/2011 7:38:33 PM CST
Emma Quinn says ...
I hate to break it to commenter Catherine but ALL meat that is eaten comes from slaughtered animals. Even step 99. Unless you eat them alive. This stuff sounds great but ultimately Whole Foods is planting the seeds of its own demise, by implying that animals have "rights." You cannot have rights without responsibilities.
02/26/2011 3:01:29 PM CST
Babs says ...
This is why I will pay more for a brand like "La Quercia", a company that exemplifies genuine "Stewardship" within the pork industry. Thank you for picking up this product line, it's not only incredibly delicious, but produced with respect and loving care.
02/28/2011 11:34:53 PM CST
Ed says ...
I'm all for having healthy, hormone-free, antibiotic-free meat, but I think a lot of this is a bit too much. Especially Step 5. "Boar-Taint"? ewww. I agree with not having an abusive environment for those animals we'll eventually be eating, but i think there's a limit to what we need to do. This seems to be over the limit and I dont think it's worth the extra price we would be paying. If people are concerned about the well being of an animal and whether they are happy or not should be a vegetarian. Which makes perfect sense.
03/02/2011 9:21:46 AM CST
Buttered Biscuit says ...
I guess you are trying to price pork right out of the store. This will make your market more sharia friendly. Congratulations.
03/02/2011 9:33:35 AM CST
Lamans says ...
Because studies have shown that plants feel pain when will whole foods stop encouraging the slaughter of innocent plants by selling vegetable? We as a society needs to be good stewards to the land and quit consuming all products period.
03/02/2011 9:33:52 AM CST
talmis says ...
I just found out that the CEO of Wholefoods is in the Board of Directors of "Global Animal Partnership"...so...you are certifying your own products...that is not right at all.... can you explain how are we going to feel reassured by a system of certification and review that is actually completely linked to the CEO of the company being reviewed?
03/06/2011 1:20:06 PM CST
trey says ...
great but... what about when they meet their demise? is there a step program for that?
02/23/2011 6:56:11 PM CST
Lauren says ...
I am very excited about this new step program. It eases my mind when I can clearly tell which of my options are the most humane.
02/23/2011 2:08:12 PM CST
Ray says ...
Thank-you Whole Foods for providing such high quality meats to consumers (I follow the Primal Blueprint/Paleo lifestyle, so my diet is center around fatty cuts of meat!). I love the thick (14-16 ounces) pork chop my Whole Foods Market carry. Love to know that the pigs (and the other animals) are well taken of. Go piggy! Go piggy! Go piggy!
02/23/2011 3:30:33 PM CST
Catherine says ...
These steps are certainly above how pigs are treated at traditional family farms, but with the exception of Steps 5 and 5+, the pigs in steps 1-4 still must endure transport and slaughter.
02/23/2011 4:25:25 PM CST
Daniell says ...
I've been a vegetarian since the age of fourteen, not necessarily because I'm opposed to the eating of meat but because I'm opposed to the way animals raised as livestock are treated. While I doubt this initiative will have me going back to bacon it makes me much more comfortable feeding my fiance pork. I doubt I'll be buying meat from anywhere but Whole Foods from now on.
02/23/2011 5:19:27 PM CST

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