Whole Story

The Official Whole Foods Market® Blog

Mature Makeup

By Mara Fleishman, October 7, 2008  |  Meet the Blogger  |  More Posts by Mara Fleishman
Curious about the best ways to apply makeup for mature skin? It’s no surprise that natural products provide the best approach for keeping the skin looking and feeling radiant. Join us in Manhattan as we watch a makeup artist at work. Learn about powerful ingredients and tips for applying natural face care products and makeup for beautiful maturing skin.

 

60 Comments

Comments

Bella says ...
This is just garbage, halfway over before it gets to what the topic is supposed to be, then nothing but a commercial for things you sell. What the heck is a serum? If this was truly useful, these things would have to be explained, and they are not. My first look at your blog, and my last.
10/07/2008 4:16:30 PM CDT
jim malcolm says ...
Whole Foods is the best!!! The stores exzude honesty and intergrity. I don't feel like I am about to be scammed by strategic placemengt marketing or paying for elaborate expensive packaging. I feel I can trust the company totreat me fairly and with true concern for me, thier sources and the enviroment. I'm sure that thier profit mark up is not as high as the super-chains, because they give alot back to thier suppliers, employees and causes they whole heartly enorse an support such as the great cause of Farm Aid. I've been to a few Farm Aid concerts an Whole Foods is front and center supporting the event and extremely generous to the attendees with thier free food offerings for hours on end. My chairatable Contribution is primarily my church and now I view my shopping at whole foods as a chairatable contribution because of the causes they support such as opening thier parking areas to local farmers so the farmers can sell thier goods directly to the public and allow the farmers to pocket thier total profits directly into thier own coffers without any concern for Whole Foods own products and profits in thier own stores. This is just one way Whole Foods gives back to the community. There are dozens and dozens of other generosities that Whole Foods does that make me want to support Whole Foods an you should too.
10/07/2008 5:32:55 PM CDT
fleishmanm says ...
Jim thanks so much for your support. We are all very passionate about the company that we work for and committed to our mission. One of the coolest things about it is that our custoemrs (like you) are too, and together we are making a difference. Your post was so great to read, I am still smiling.
10/07/2008 9:45:29 PM CDT
Erin says ...
there were a few excellent makeup tips here for mature skin... tinted moisturizer is ideal for mature skin, matt eye powders and blushers are better than sparkles, and applying your brow powder from the middle of the brow to the outer part of the brow. applying powder (or pencil) closer to the nose is not great if you still have eyebrows. one tip i'd like to add... avoid applying powders over wrinkles. especially around or under eyes or over a furrowed brow. you'll just accentuate your wrinkles. people think they have to set their makeup or it will slide. mature skin can be very dry, so this is not an issue. i don't use powder at all.
10/08/2008 1:18:53 PM CDT
fleishmanm says ...
Bella, thanks for your feedback about the video and sorry you did not find it informative. We love getting feedback and have made changes over the years on this series based on the feedback that we have received from listeners/viewers. We have gotten feedback in the past that people want to know about what SPECIFIC products to use wich is why we asked our expert to mention her favorites.
10/08/2008 2:34:31 PM CDT
Pamela says ...
I find this video loaded with information, right out of the gate! I truly appreciate the coverage on natural oils and antioxidents.
10/09/2008 9:02:56 AM CDT
Kelly R says ...
Big fan of the Dr.Hauschka product lines. The quality really stands out, and leaves your skin feeling clear and clean.
10/09/2008 9:39:41 AM CDT
Diane W. says ...
Jim adds a nice perspective here. We can and do vote with our dollars. I appreciate the quality of the products WF offers and even more they way they offer support and distribution for small organic companies. Supporting these companies not only promotes good business practice, it improves national independence (not to get to political here :)
10/09/2008 10:18:14 AM CDT
Nancy says ...
I'm 65. It is really nice to see attention given to makeup/skin care for older women. I agree that UV protection is a very smart aspect of skin health, which should be started at a young age.
10/10/2008 7:52:30 AM CDT
CathyK says ...
I noticed Dr.Weil in a previous podcast, which is great! I'm surprised you didn't mention his "Origins" product line, which is a great line for mature skin.
10/10/2008 8:45:18 AM CDT
Gail says ...
I agree that is is good to see attention given to mature skin. Also I agree with your Erin, that mature skin and powder can be a tricky combination. Go light with the powder!
10/10/2008 9:11:25 AM CDT
Susan says ...
I really enjoy these videos. I see so many beauty products and often have wondered how to use products together. The demonstrations of how to apply make up really help me.
10/10/2008 9:28:38 AM CDT
Cal says ...
My local WF's store has a terrific body care department, and I feel so lucky to be able to get great food and skin care all in one stop. Supporting organic products, increases the market place and the demand for high quality domestic businesses.
10/10/2008 10:44:00 AM CDT
L.S. says ...
I use the same CoQ10 product shown in this video and it is fantastic!!! I recommend this to anyone.
10/10/2008 11:27:12 AM CDT
Wendy says ...
I like seeing these products in use. I also applaud Whole Foods premium body care standards!
10/10/2008 12:13:06 PM CDT
Scott says ...
Mara is a great host for these types of videos. She should have her own series on the WFM site!
10/12/2008 1:50:59 PM CDT
Ally says ...
I really enjoyed this video and thed attention given to older skin. There is also a lovely booklet I found which future supports "healthy aging" Good job.
10/13/2008 6:26:39 AM CDT
zia says ...
I find Bella's comments funny. They are her honest opinion but for me vital info starts right from the top of the segment. Thanks for the coverage of the importance of natural oils which aid in skin health.
10/13/2008 6:33:57 AM CDT
Wendy D. says ...
I appreciate Erin's comment concerning not applying powder over wringles with mature skin. My mother is a practitioner of this method :) Throughout the day the power becomes more and more flaky and actually draws more attention to her wringles. Tinted moisturizer is a much more affective tool.
10/13/2008 6:44:28 AM CDT
Jill says ...
Thanks for giving attention to mature skin. I feel like all to often the ads we see and the products companies develop just focus on teens and 20 somethings. I'm 58 and still enjoy dressing up and looking good.
10/13/2008 8:43:00 AM CDT
Erin says ...
CoQ10 eye cream has been a very helpful part of my skin care regime. I'm not sure if it is just me, but it seems like it has been helping remove wrinkles around the outside of my eyes.
10/13/2008 9:19:57 AM CDT
Gina says ...
My grandmother was the queen of dry dry dry base powder dressed over wrinkles :) Skincare and makeup products have evolved so much from those days. WF's carries some terrific products which not only work well in terms of looks, but also nourish the skin!
10/13/2008 10:00:40 AM CDT
Jenna says ...
Great video! Very complete.
10/13/2008 10:15:59 AM CDT
Jan says ...
I'm with Erin- CoQ10 is a fantastic product! I have used it for a year and really see a change in the tone of the skin around my eyes.
10/14/2008 8:32:18 AM CDT
Annie says ...
Just came across this series through a friend's blog. Great to see Whole Foods deep into the social media world.
10/14/2008 9:55:34 AM CDT

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