Whole Story

The Official Whole Foods Market® Blog

Naked Juice

By Errol Schweizer, August 22, 2009  |  Meet the Blogger  |  More Posts by Errol Schweizer
Naked JuicePicture this: it's a hot August afternoon. You just ran a few miles and you are in need of some replenishment. You swing by your friendly, neighborhood Whole Foods Market to re-fuel. In front of the beverage cooler, you pause for a moment to consider the myriad items we carry. Like many of our customers, you might reach for one of our familiar brands that you know and trust - Naked Juice. And that is a good choice. Naked Juice has taken a lead in the food industry in terms of scrutinizing their carbon footprint. They are making some cool choices to improve the sustainability of their production facility, their juice bottles and even the tasty stuff inside the bottles. Here's how. Their first big move will actually be that: a relocation into a brand new LEED certified production facility. This means they have met some pretty stringent criteria for water and energy efficiency, use of recycled building materials and waste reduction. Whole Foods Market has also gone through this certification with some of our new stores and it's quite an accomplishment! Naked Juice RenewabottleNext, Naked Juice announced that they will be the first national beverage company to use 100% post consumer recycled plastic, or RPet. This means their bottles will be made from previously used bottles. This is pretty important for a few reasons. Most drink bottles are made out of #1 Plastic, or PET, and this is one of the most prevalent and easily recycled plastics. The folks at Naked Juice estimate that once they complete their transition, they will be able to reduce virgin plastic use by over 8 million pounds. This also translates into over 57,000 barrels of oil a year that they will not be importing. As you know, there is a lot of plastic in the environment - including an area in the Pacific Ocean called the North Pacific Gyre, where many tons of plastic bottles have ended up. Naked Juice estimates that if you took a 55-story building and stuffed it full of plastic, it would equal the amount of plastic they will be keeping out of the trash stream. Not only that, their leadership serves as encouragement for other big brands to use recycled plastic and create a bigger market for RPet. And that ain't all, folks. Naked Juice has also decided that they will become the first major American juice company to partner with Rainforest Alliance to certify the tons of bananas used in their juice. Rainforest Alliance is an independent nonprofit working to ensure that the folks who grow your food use sustainable environmental and agricultural practices while gaining better livelihoods and working conditions. They are one of three certifiers who are part of Whole Foods Market's Whole Trade Guarantee™, which guarantees that the products are ethically and sustainably sourced. Rainforest Alliance's green tree frog logo can be found on many of the chocolate, coffee and produce items that we sell. Naked Juice's decision means that over 20 million more tons of sustainably grown, fair trade bananas will be produced every year. Whole Foods Market is proud to partner with cool vendors such as Naked Juice, whose commitment to quality and sustainability sets new benchmarks in the natural foods industry.

 

31 Comments

Comments

Jean says ...
Yes, but tell me about the JUICE, please. Tell me why I should drink the juice, not why I should bow down before their packaging. For all I know from this article the contents of this great plastic bottle could be sour swamp water.
08/23/2009 8:46:59 AM CDT
Win says ...
Sounds good but I need some more information before I can buy their products. Are the products pesticide free? Organically grown?
08/22/2009 7:21:08 AM CDT
GourmetOnADiet says ...
This is a great story. I love the juice, and this is giving me all the reason to buy it over any other juice. Thanks for this tasty knowledge!
08/22/2009 3:13:11 PM CDT
Kelly says ...
Sour swamp water? Doesn't it seem a little over the top to be worried about a company that is obviously going over the top to make a great product! I mean if they are working with a non-profit group to get the bananas certified that their product is obviously of good quality?! I am all for questioning and making sure that I am going to get a good healthy sustainable product but that seems a like trying to stir something up just for the heck of it!
08/24/2009 9:47:58 AM CDT
Mimi says ...
I live off of these. I don't cook veggies and I love the already prepared fruit. The best tasting is the Orange Mango Motion but the most nutritious is the Acai Berry, Gold Machine and Green Machine. Please keep a variety available in the store. Thanks.
08/23/2009 3:21:00 PM CDT
patti says ...
I love Naked Juice! I've tried many of the juice and smoothies, and they are all delicious.
08/26/2009 4:30:38 PM CDT
Reifsjen says ...
I love Naked Juice and am thrilled that they are making all of these steps. Their green machine is the tastiest way to get your veggies! Keep up the good work!
08/26/2009 4:02:47 PM CDT
pugatch says ...
My wife sent me out to purchase a case of Naked juice drinks. She's pregnant and, well, had the urge. So I ran out. Upon my arrival home, she chugged one very quickly. On her way over to the recycling bin, she noticed that the plastic code is both hdpe #2 and #7. Do these bottles contain any BPAs?
09/12/2009 9:28:14 AM CDT
Edward says ...
More on their rPet bottle and environmental goodness. They're doing a Facebook campaign where they'll donate $20k to Keep America Beautiful when people pass bottle to other people on Facebook. Now, that's something you can blog about, too ;) http://www.facebook.com/nakedjuice The campaign is under the "Share Some Naked" tab.
09/29/2009 3:53:36 PM CDT
DiscerningConsumer says ...
Um, that sounds great and all, but it might also be worth nothing that Naked Juice is a product of Pepsi. So before you start feeling all warm and fuzzy about how moral and ethical buying this juice makes you, consider where your money is going... Just sayin'.
01/10/2010 6:29:00 PM CST
Jane Peterson says ...
"Naked Juice’s decision means that over 20 million more tons of sustainably grown, fair trade bananas will be produced every year." Just to clarify....Rainforest Alliance certification is not the same as Fair Trade. Fair Trade includes a minimum price designed to cover the cost of sustainable production and a premium for farming families to invest in community development. Fair Trade also doesn't allow herbicides to be used on its banana farms, but Rainforest Alliance does.
10/29/2009 2:26:44 PM CDT
Mayte says ...
I love it! Is delicate healthy and owns a super unique taste! Kaked smoothies (protein line) is now part of my Diet love it!
12/25/2009 3:35:36 PM CST
JM says ...
I like Naked but I try to buy Columbia Gorge whenever I can... they're from a true family farm in Oregon. (Naked is part of Pepsi Co.)
03/27/2010 10:31:04 AM CDT
steve says ...
Why not change to glass? glass save the earth of plastic and plastic chemicals leak into the drink so how healthy is that.
09/06/2010 2:10:19 PM CDT
thirsa maximo says ...
where can i purchase a few cases of naked juice? my grandson loves this juice and i want to stock uo at home.
09/12/2010 9:32:42 PM CDT
paig292 says ...
@Thirsa Your best bet is to check with your local store and ask if they can place a special order for you. Thanks.
09/13/2010 8:54:55 AM CDT
David says ...
Do you have fresh squeezed juices. We prefer tangerine and apple. 64 oz? Thanks.
01/05/2011 3:20:41 AM CST
cbusnitz71 says ...
In terms of reducing our impact, I recently saw some pieces on some news show like CNN and The Journal with Joan lunden on PBS that were talking about the importance of industry stepping it up in the area of recycling. Many haven’t caught up yet, but it is exciting to see some who have like Naked. We still have much to improve but there is hope in the direction many are taking.
09/23/2011 12:33:05 PM CDT
Val says ...
I love Naked Juice Acai Machine and have been drinking Naked Juices of one flavor or another, daily for more than a year. Unfortunately, Acai Machine has become fairly hard to find in the area where I live. Pomegranate/ Blueberry and Blue Machine juices are really good, too - but Acai is my favorite. High in antioxidants, these juices, and my beloved organic African Red Tea (Rooibos) which I also drink daily, put healthful fluids into my system with every sip. Recycle or find another use for the bottles. Good stuff, Maynard!
11/11/2011 9:17:01 PM CST
Matt says ...
They are owned by Pepsi and there is a huge lawsuit against naked juice right now about them using nonorganic ingredients and methods in their drinks. I read the article and reccomend everyone to find it on google and read it. Figured it's to good to be true. These drinks are so good tasting it's a shame they aren't 100% organic. Since the court case is still ongoing I assume Whole Foods stores will continue to carry them until a guilty verdict is reached.
03/21/2012 8:31:12 AM CDT
Uta says ...
Appreciate this post. Will try it out.
11/07/2012 2:20:22 AM CST
dennis nicholas says ...
I love the Very Berry ,30g. protein drink and would like to buy a quanity, but it's only sold hear at the Sheets store, in Johnstown store. How could i order a case or two ?
02/07/2013 11:41:24 PM CST
Nikki - Community Moderator says ...
@DENNIS - I would suggest reaching out to the store where you shop to see if they can special order a couple of cases for you. You will typically receive a 10% discount for ordering in cases too! Unfortunately at this time we do not ship perishable products so if you are not near that store I would try to check online for other retailers.
02/08/2013 3:44:54 PM CST
John Edwards says ...
After the verdict against naked juice in which it was stated that they are to remove the claim of natural from their product, I am both ashamed that I purchased it and ashamed that I trusted wfm. This is appalling I have been misled by wfm that when I shop there I was drinking non-synthetic ingredients. I was wrong you clearly don't care about anything but appearances of natural. Specifically Pepsi's Naked Juice brand recently agreed to settle for $9 million a class action lawsuit that the claims of "natural" made on its bottles were misleading or false because they contained unnaturally processed and synthetic ingredients. They were also charged with using genetically modified ingredients.
07/22/2013 9:11:22 AM CDT
Heather Sibley says ...
hi! this product is made by pepsI co. they are not correctly labeling their product and are using gmos in this product. they settled out of court for 9 million due to lying on the packaging about being 100 percent juice. whole foods should ban all pepsi products from their stores.
07/23/2013 2:59:02 PM CDT

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