Whole Story

The Official Whole Foods Market® Blog

Our First-Ever Pop-up Pops Up in the Hamptons

Michael Sinatra serves as the Public Relations and Public Affairs Manager for Whole Foods Market’s Northeast region, based in New Jersey. Michael is exceptionally passionate about food and documents his eating and foraging adventures via twitter @iateitmyway. Michael has been with Whole Foods Market® for 3 years.

You’ve heard about people spending the summer in the Hamptons. Well, what about a Whole Foods Market®?

For years, shoppers from Long Island and New York City who spend their summers at the beach, as well as year-round residents of the Hamptons have asked Whole Foods Market to consider a new location on Eastern Long Island, more than an hour and a half from our current eastern-most store on Long Island in Lake Grove, NY. So this summer we decided to hit the beach too – and we’ll be there until Labor Day – with the first ever Whole Foods Market FARM stand.

This pop-up market is housed in a former car dealership built in the 1950s, the open-air environment features floor to ceiling roll-up garage doors and celebrates the seasonal temperatures, sunny skies, fresh produce and local offerings of the South Fork of Long Island. The Northeast region’s Local Forager, Elly Truesdell (follow her @ellytruesdell), has built relationships and culled the very best local offerings from the area including favorites from: Tate’s Bake Shop, Hampton’s Honey Company, Satur Farms, Anke's Fit Bakery, Azure Chocolates, Eli's, Ellie's Country Delights, FatAss Fudge, Joe & Liza's Premium Ice Cream, Open Minded Organics, Plain-T, Posh Pies and Spy Coast Bee Farm. In addition, the FARM stand features a variety of great Whole Foods Market items from our store’s specialty, meat, seafood, bakery, floral and grocery departments. During each weekend, our seafood team offers cut-to-order local seafood fresh off the boats from nearby Montauk, NY.

Even the Northeast Region’s food truck is getting in on the action and will make appearances in the Hamptons this summer, offering an array of tacos for lunch and dinner.


If you’re heading “out east” stop by the FARM stand and grab some morning coffee, pick up snacks for the beach or stock up the beach house pantry. But hurry, because all vacations must come to an end, the Farm stand’s official last day is on Labor Day.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.



Toby says …

so9... you've built an overpriced Curb Market... calling it a "Pop-Up" to cash in on current buzz words doesn't make it any better.

Megan says …

East Hampton is not an accessible location for most of the east end, especially in the summer with the traffic. It'd be quicker to go to Lake Grove from Orient or Riverhead. If you really cared about the east end residents of Long Island you'd put a store in Riverhead where it'd be accessible by the entire east end/both forks and not just the rich city people who come out to the Hamptons in the summer. They already have access to high quality food. How about giving that opportunity to the local people who really need it? I guess a Hamptons location sounds better.

Kamela says …

Wow! The store looks beautiful. I love the displays and signs, but the food looks better!

Pop Up Republic says …

East Hampton sure is lucky. It's great to see companies like Whole Foods joining in on the pop-up phenomenon! We would like to list your future pop-ups on our site. Please reach out to us if you have plans to expand on this concept and bring it to other areas! We will post this on our directory and share some photos on our Pinterest page http://pinterest.com/popuprepublic/

Debra says …

Is the stand still open in Oct?

Nikki - Community Moderator says …

@DEBRA - The Farm stand's official last day was Labor Day in September. Stay tuned for any plans for next year!

Jess says …

Are there plans for a repeat pop up stand for the summer in 2013?

Nikki - Community Moderator says …

@JESS - I have not heard this announced yet as it was a regional decision. Stay tuned to the blog as we will more than likely post about it if so.

Henry says …

What about a whole foods market in the town of Babylon L.I..I think if one was built in that area it would definetely be successful. You cant go wrong from what I have seen Babylon is a diverse neighorhood