Whole Story

The Official Whole Foods Market® Blog

Share Your Love with Flowers

There is a long-standing language of flowers said to be have been finely tuned in the Victorian era when flowers were used as a form of communication to express feelings which otherwise could not be spoken.

Today flowers and their colors continue to be coupled with specific emotions and wishes. For example, red roses are often associated with love and desire, which could contribute to their popularity at Valentine’s Day and (also explains why I was so embarrassed when I received them in middle school from a young suitor).

Whether you want to send a coded message or just want to please your partner with flowers you know will be appreciated, this Valentine’s Day we’ve got you covered.

Expect to find:

Roses These blooms are the tried and true favorite when Valentine’s Day rolls around.

(From romantic love to friendship, different colored roses symbolize different things. Mixing colors is the perfect way to customize your message or simply create a vivid bouquet!)

Tulips Mix and match in large bunches, or keep it simple and sleek.

With their bold colors, sweet charm and low price, tulips are a great way to shake things up!

(They represent true love.)


Gerbera Daisies (aka Gerber Daisies) With big, bright blooms,

Gerbera daisies are a great complement when mixed with other flowers or are charming on their own.

(These cheery blooms represent innocence and purity.)

Potted Orchids — Not every flower has to go in a vase. With their graceful shapes and delicate blooms, these gorgeous plants are sure to please for months to come.

(Orchids are said to represent love, strength and beauty.)

Mixed Bouquets We always have a wide assortment of sizes, designs, and colors available for mixed bouquets, an easy vase-ready gift. Choose a ready-made bouquet or have one custom-made! (By mixing up the flowers, you can mix up the message and really keep your valentine on their toes!)

When shopping for roses, Gerbera daisies and mixed bouquets, look for the Whole Trade® Guarantee, our label that indicates that the flowers were grown with a commitment to ethical trade, the environment and the highest quality. Think of these as “blooms with benefits” or “roses without the thorns” or “flowers with powers”.

Okay flower metaphors aside, buying Whole Trade products supports positive change in the developing countries where the products are sourced. Additionally, one percent of Whole Trade flower retail sales go to the Whole Planet Foundation to help fight poverty in developing countries. Giving Whole Trade flowers is sending a pretty strong message, don’t you think?

What will your flower choice reveal this Valentine’s Day?

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says …

@Karen Thanks for sharing! That's so great to hear. We certainly appreciate your loyalty. Cheers!

Tamara says …

I have not been purchasing flowers because of the pesticides; does Whole Foods sell flowers that were grown with pesticides? I can not find this information anywhere. Thank you.

says …

@Tamara Thank you for your question. Since our flowers are sourced differently depending on the store you shop at, it's best to reach out to the floral department at your community Whole Foods Market. The link below will help identify their contact information. Also, you may want to consider purchasing Whole Trade Flowers. All of our Whole Trade products, including the Whole Trade Flowers, are either Rainforest Alliance or Fair Trade certified. Both of these independent certifiers ensure that very specific environmental standards are met. The links have all the info about the specific standards. Another option is certified organic flowers. These will also be grown without pesticides. Please check with your community Whole Foods Market to learn your pesticide free options for flowers. www.wholefoodsmarket.com/stores http://www.rainforest-alliance.org/ http://www.transfairusa.org/

says …

@NewHorizon Prices are based on a number of variables such as demand, sourcing, and product travel. These variables differ from Region to Region and even store to store. It is not always the case that your local WFM charges higher prices for the same item, they may actually charge lower prices thanks to positive variables discussed above.

NewHorizon says …

"It’s always best to check with your store directly when considering the price of a product offered." Knowing that the local WFM charges higher prices than other WFMs for roses can't help but make one question the value that they're generally getting at their local WFM ... ya know? Is there an upside to adding this bit of inconvenience (calling stores) as opposed to offering the same prices for roses regardless of your customer's location?

says …

@Caryl It's always best to check with your store directly when considering the price of a product offered. However, some regions do have $19.99 dozens & $29.99 double dozens. Other regions are selling double dozens for $19.99, 20 stems for $20, 18 stems for $19.99 etc. So again, please check with your community WFM for the price of these roses. www.wholefoodsmarket.com/stores

Karen Hrapchak says …

I use the floral department in Boca Raton, Fl. Bernie is terrific.. He did my Thanksgiving and Christmas centerpieces and they were beautiful. This past year he provided the flowers for a first Anniversary party for my daughter. They were beautiful I save substantially from other deluxe florists in my area and I am very satisfied.

caryl myers says …

read somewhere that Whole Foods had 2 dozen roses for $19.95

jenee keating says …

my weddin is march 9th im trying to get a few bridesmaid boquets made with gerber dasies

Cameron says …

I love the cottage-style ceramic vase that the orchids are sold in but i was told you cannot by just the vase. Can i purchase it online? It's off-white with a little gray-green at the rim. No maker info but says it's made in china. Can you tell me the name of manufacturer & item info? Thanks

Nikki - Community Moderator says …

@CAMERON - Since our products vary between stores/regions, check with your local store to see if they can find out from their vendor if this is an option to buy only the vase.

k perkins says …

Does the store make up bridal bouquets?

Nikki - Community Moderator says …

@K PERKINS - Most of our store locations will offer custom floral arrangements but the pricing and quantities might differ between stores. Check with your local store to see what they have to offer.

Lovell says …

Hi, interested in finding out if you carry ranunculus flowers and if so what the cost is per bunch, How many are in the bunch, color and how much advance notice you might need for an order. Thank you!

Nikki - Community Moderator says …

@LOVELL - Our floral selection and pricing varies between store locations. Check with your local store to find out if they carry them and they will be happy to help with any special ordering if needed!

Suzy says …

My kids bought me 48 roses in a vase from Sarasota Whole foods on March 23, 2015 for my 41 st wedding anniversary. They started drooping within 2 days and by day 4 every rose was completely fallen. What a waste of their money. I took pictures because it was so unbelievable. My husband bought me Hydrangeas the same day and they still look as fresh as the day he bought them from you. What's up with that? Would love to hear your reply. Suzy Lang

Nikki - Community Moderator says …

@SUZY - I'm so sorry to hear that! The store would be happy to look in to this for you if you reach out to them directly at 941.316.4700. They will be happy to help.