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Sheryl Crow + Whole Foods Market + NRDC = A Better Bag

We have a really cool new bag coming out! You’ve probably seen our large grocery tote bags made from recycled plastic bottles for only 99 cents. Our customers have given us great feedback on them. When it came time to design a new bag, we wanted to make it even better. We came up with several ideas and these two rose to the top: 1. generate public interest in reusable bags by getting an environmentally conscious celebrity to help design the bag and 2. highlight a strong environmental program on the bag that is helping to change our world. Done and done. Sheryl Crow collaborated with us on the design of the bag. Didn’t it turn out great?

The Natural Resources Defense Council promotes a great program called Simple Steps. In addition to our monetary donation to the NRDC, each bag has the SimpleSteps.org website printed on it, which encourages customers to embrace simple steps in their everyday lives that reduce consumption and consider the environment. Since it is gift-giving season, the bags are available in the large grocery tote size and also in a smaller, gift bag size for only 79 cents. Check ‘em out and let us know what you think. When we sell through this run of bags, we’ll be designing the next version. What ideas do you have for taking these to the next level?

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114 comments

Comments

Lauren Shepherd says …

I love these new bags! I just bought 7 of them today! I have an idea! It can either be for the reuseable bags or the metal reuseable water bottles I've been seeing lately. My friends and I have started teasing each other when we do something that isn't eco friendly by calling each other "eco-criminals." It's a catchy term that is very relevant right now. It'd be something fun to have on a bag. With cool art work. Anyways just a thought. Don't be eco-criminals!!! REDUCE, REUSE, and RECYCLE!!!

Peggy says …

I have some reusable bags that have 2 sets of handles built in . A short pair that you can hold in your hand and a long pair for the shoulder. Kind of double handles. They are wide and heavy and you get the versatility of using one or the other depending on the situation or load.

Stacey K. says …

Ugg, I went to WF this afternoon and they did not have them yet! They said it would be another day or two till they come in. Needless to say that I have to drive 43miles to my closest WF and went there today esp. for these (and other items!). I wanted to get there the first day cause I didn't know how quick they would sell out. Hope they still have them when I can get there again.

says …

@Silas Thanks for your suggestions. We actually put out a press release about the new bag last month: http://media.wholefoodsmarket.com/pr/wf/national/9-4-08sherylcrowbetterbag.aspx and if you do a quick Google search of 'Whole Foods Sheryl Crow' - you'll see that it's been picked up by lots of blogs and traditional media.

says …

@Kristen The straps are actually quite long and you can see from the slideshow image up on our website this week that they are easy to carry on the shoulder: http://www.wholefoodsmarket.com/. As to your other question, the bags have been independently tested in third party facilities to be able to hold up to 76 lbs. without ripping or tearing, so you should be able to get a considerable amount of usage out of them before you have to worry about breakage. The bags are made of 80% post-recycled PET bottles and 20% polypropylene - unfortunately, because of the mixed plastic content, there are no facilities currently available to recycle these bags and they cannot be recycled. Thanks for your questions!

S, Silas says …

Please try to get Melissa Etheridge to design one. She's totally into the green... I'd buy a bunch of them for gifts!! May I suggest promoting this initiative more via the media? I just happened to see this while searching your website and don't recall seeing/hearing anything else about it anywhere. Fantastic idea. Push it. Cheers, s

Elizabeth Yarnell says …

I hope these bags really catch-on -- everyone should have a pile of canvas shopping bags at home! I use them for toting everything from groceries to soccer gear to clothing purchased from department stores. I try to bring my own bags where ever I shop and usually store a stack in the trunk of my car to keep them handy. Sheryl Crow's cool artwork makes this one exceptionally desirable!

Patrice says …

I'd love shoulder length straps. I'm in NYC and typically get on a train or a bus post Whole Foods and it would be less cumbersome with shoulder length straps.

says …

@Patrice Thanks for your feedback. I'll forward your great suggestion to the team that handles bag design.

Kristen says …

Second on the longer straps. If I can't sling it on my shoulder, it's not going to get as much use from me. Also, if it breaks/rips/is otherwise rendered unusable, can I recycle it (again)?

Kate says …

These are fantastic! I can't wait to buy this one and future bags. BTW, I found this page through Twitter (I'm in marketing and know how important lead information is, so I try to pass it on).

Janice says …

I bought the little today and absolutely love it! It held more items than I expected; I walked a mile home and it is strong; however, I would love a long strap too! (suggested above). I was brainstorming on my way home and I thought of a few other ideas that I would love to create... If I could design my own bags it would be so much fun! What do you think of the possiblility of having a bag designing contest?

Phyllis says …

I would happily pay more for a bag made in the USA!!

Linda Harville says …

I have found that the WF bags hold up better than any others with the exception of GreenBags, purchased on line. For someone who was looking for the bottle bags, they are available at GreenBags as are compact bags for your purse. However, WF bags are made well, hold up to many uses and are affordable because it is a pain to have to order, pay for shipping and buy multiples unless you are sharing. My daughters and I have been using our own bags for many years and are glad to see it has now come into vogue although I do wish there was more advertising to promote this practice. I have friends that have never heard or thought of the concept. I will also add that the WF bags have handles that work well over the shoulder which is great! Love them, keep up the good work

ABell says …

I'd love to see the design opened up to the public to submit they're own. There are a lot of designers/illustrators/artists that care about the environment and it'd be nice to see different peoples interpretations about being green. It'd be even more fun to let everyone vote on which one they'd like to be seen carrying!

John FitzRandolph says …

I have to ask: why are we still making bags from non-renewable resources (petroleum-based polyprop) and I've heard that these are just ending up in the landfill with all the other 99 cent polypropylene bags (according to our county solid waste management personnel)! Granted they are better than single use plastic, but they are likely to last 6 mo- 1 year depending upon usage. WFM should be supporting organic cotton - I've had my EcoSac brand of cotton canvas, string and produce bags for over 18 years! Raised a family of four, shopping farmer's markets and grocery shopping w/ weekly washings & although faded and worn, still going strong!!

kerry says …

Does anyone know where I can purchase re-useable bags for students at an elementary school (500 kids). I would love to order the Whole foods ones if possible. I don't have a big budget!

Linda says …

I can't buy enough of the smaller bags -- my kids take them to school as lunch bags, I use them as gift bags -- so many uses! Great idea!!!!! Thank you for being innovative!

Crystal says …

I don't live near a whole foods, and I'm really into the Sheryl Crow bag. I was wondering how I would get one??

says …

@Crystal Best thing to do if you want a bag, but live far away from a store is to call your nearest store and see if they will ship you some.

Rhonda says …

It would be great to have a bag designing contest! Would love to be a part of it!

swdhj says …

Wow. 80% post-consumer plastic shipped to the other side of the Earth, bags made in China, then shipped back again to the US. I love my home, planet earth, indeed! Now that's what I call sustainable.

mumi says …

Hi,love all your reusable bag !!! i tend to get every design i fancy. i just have a question how often do you change the bag design in the store? i give them as gifts to friend as a way to encourage them to use reuseable bag and it work ! if they find the bag pretty they tend to use them more often .i also miss the canvass/cotton bag you used to have... bring them back !

Andrew says …

The small bag is very useful, though the design should change over time. Do we need more celebrity focus? The real problem is that they are made in China. I agree with the others who have said the bag should be made locally. Short of that, make your label say what you said above, that the manufacturer has been checked out. Right now, it just says "Made in China." Too much of a conflict for me to buy another.

ethan says …

Have Sheryl Crow design a ChicoBag. I would buy one then. These bags you have now are silly.

Carolyn says …

I did buy one of the small bags and find it handy. Just a resource for others, www.reusablebags.com has bags with long and short handles, ultra-compact bags that roll or fold up and lots of other types from a wide range of materials including organic and recycled cotton, hemp, etc. Glad to see more people getting into bringing their own bags every day!

alma garlock says …

LOVED THE STORY AND THE LUNCH BAG. CAN SOMEONE TELL ME WHERE I CAN PURCHASE THE BAG. MAYBE I MISSED IT READING...SHOULD BE EASIER TO FIND RIGHT AT THE TOP OF ARTICLE...IF I MISSED IT SOMEWHERE I AM SORRY.

says …

@alma The Sheryl Crow-designed Better Bags are available for sale at Whole Foods Market stores around the country. For a full list of stores, check out http://tr.im/allstore

Helen Meldrum says …

Hello. I would like to purchase some of your carry bags, but do not live in an area where there is a Whole Foods store (unfortunately!) Are they available online anywhere? Thank you!

Bev McQuay says …

I would love to see a bag with a design highlighting your commitment to farm animal well-being and protection. Thanks for moving the world away from factory farms and for supporting humane practices. I would love to see a partnership between Whole Foods and Wayne Pacelle (President of the Humane Society of the US). Thank you again!

kenny maccarthy says …

this is such a good idea. a little at a time can make such a big difference.

Shelley says …

When your bag is at the end of its life as a shopping bag and since it cannot be recycled, try using them as a DIY potato grow bag. There is lots of information on the internet about how to do this.

Alicia says …

Does anyone know if there are any large totes out there left to purchase?

Andrea says …

I have a great idea for a reusable bag. My daughter is in kindergarten, and their topics have been about healthy eating. She brought home a water color painting of fruits and vegetables. And the caption read "I like good food" . The future of reusing/recycling, is held by our children. The innocence and rawness of the painting would really hit home to a lot of people. And I think that a lot of people would buy them, because a lot of families shop whole foods markets. Thanks for reading

Cotton Bags says …

Unfortunately, these cheap reusable shopping bags are often more of a marketing ploy than a great choice for the environment

Julie says …

Where can I buy 75 of the bags?

says …

The bags should still be available for purchase at your local Whole Foods Market store. Just go to Customer Service and we'll be happy to find 75 of these bags for you. To find your nearest store: http://wholefoodsmarket.com/stores

adela g says …

I'd love to get 5 of the Sheryl Crow lunch bags / totes. I can't find them in my local store....Jericho,NY. Can they be purchased directly from you ?

paig292 says …

@adela: Looks like the Sheryl Crow bags are almost all sold out. They are only available at our stores and word has it that only a few stores in our Southwest Region have any remaining. Sorry!

Charnetta Pettie says …

I would like to see more bags with wheels on them. I am in New York City and when most people leave your stuff, they are not hopping into their cars. They are either walking, taking a bus or going to catch the train. IF you are carrying alot of stuff in the regular tote bags, its puts a strain on your hands, arms and back. A bag with wheels would definitely help. I remember seeing a bag with wheels at a Whole Foods in Tribeca but the one at 59th Street Columbus Circle did not have any bags with wheels.

Charnetta Pettie says …

Typo (to my last comment) and when most people leave your store...

margaret says …

Could you please tell me if i may purchase some of your re-usable shopping bags onlline. I have been looking and can not find a way to purchase them. Your attention to this will be greatly appreciated. Kindest Regards, Margaret

Bepkom says …

Unfortunately we don't have a way for you to purchase them online......yet. But most of our stores have a Concierge team that can take your order over the phone and have them shipped to you.

Sarah says …

When will the next lunch size bags be available? I have called a few stores to get more of the Sheyl Crow version and they are all out. Thanks.

paig292 says …

@Sarah There was a summer lunch size bag created that has a basket on it and there will be a holiday lunch size bag coming out in the fall. It's hard for me to say what your local store will carry because they can decide what to bring in depending on their customers' interest. Maybe if you asked for the lunch size bag and didn't mention the Sheryl Crow one specifically, they could help you better. Thanks!

Donna says …

Please hurry with the next edition of your small reusable bags. I love the size of this bag. It's perfect for lunch. Just recently, my lunch spilled in my bag and I had to throw it away. I went to Whole Foods and they claimed they are out of the bags. I would really like to purchase more.

Dawn M. Gorman says …

I have a FANTASTIC idea! How about Sheryl Crow + Whole Foods Market + NRDC + Kiss My Face peace products + Seeds For Peace = A Better Bag? Kiss My Face's new peace products are awesome, and the design is great. A bag that matches their bottle design would be great for the holidays and popular with teens. What a great way to spread peace, save the environment, promote community, involve youth and more!

donald j Loida says …

I receved my lunch bag from a friend and was happy to use it. it got dirty so i decited to wash it to my supprise MADE IN CHINA wow that sure made me think dont we have our own recycling to use i was quite angry to find out we have to go to china to recycle SHAME On you Whole foods for the deception. should be made in the USA!!!

Mieke says …

A few years ago, I purchased a few reusable Whole Foods bags that I absolutely love. I have lost a couple since then, and I would love to buy (many!) more to replace them, but I haven't seen them in your stores for quite sometime. They are green, and they fold up neatly into a small rectangle, about the size of a standard letter envelope. They stay closed when folded thanks to a little bit of velcro. I love these bags because of the way they fold up so neatly and compactly, and I would absolutely love it if one of your new bags had this same feature. Thanks!

M clark says …

I am trying to buy the wonderful Wholefoods bag on wheels Can you help please

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