Whole Story

The Official Whole Foods Market® Blog


By Carly Price, June 8, 2012  |  Meet the Blogger  |  More Posts by Carly Price

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

In 2004, Siggi Hilmarsson spent a homesick holiday season in New York City, miles away from his family in Iceland. To have a little taste of home, he decided to teach himself to make skyr, the traditional Icelandic cultured yogurt he enjoyed as a child. Within just a few months, Siggi refined his technique, quit his corporate day job and moved his humble skyr-making operation from his home kitchen to a full-scale dairy plant in upstate New York.

True to tradition, Siggi’s skyr does not have any artificial preservatives, thickeners, sweeteners, flavors or colors. Flavored varieties are made with real fruit or real vanilla bean, and sweetened with just a touch of organic agave nectar.

It has about half the amount of sugar found in many other styles of yogurt. “What drives us is a mission to educate people, and we take a hard stance against the high ratio of added sugar in food, especially yogurt,” Siggi says. This delightfully creamy, distinctive skyr is made with milk from grass-fed local cows and also comes in a cup that uses 40–50% less plastic than typical yogurt cups — instead, the sides of the container are supported by a recyclable cardboard sleeve.

Siggi also came up with a clever way to recycle whey, the water strained away to make the yogurt so thick and the main byproduct of making skyr. Most of it is donated to local farmers who use it as feed for their pigs, who really love it!

Check out our audio slideshow to learn more:

Have you tried skyr yet? If you’ve tried Siggi’s, tell us what you love about it and how you like to enjoy it!




Cat says ...
I enjoy Siggi's Skyr. People thought I was nuts to eat this because it isn't as sweet as the regular yogurts in the stores, I prefer the natural taste. I usually buy the orange ginger and add a little curry powder (unsalted) for an additional punch.
06/08/2012 12:52:36 PM CDT
Coral says ...
I LOVE Siggi's. I became obsessed with skyr after visiting Iceland for three days and started jumping up and down when I saw Siggi's yogurt at Wholefoods. I think I've tried all flavors and loved them. I especially love the orange ginger flavor. It has a surprising, but delicious zing to it. I really hope we keep getting more Siggi's products because they are a treat.
06/13/2012 4:16:34 PM CDT
Diane says ...
My favorite is orange ginger, too--it is a real treat. Thanks for sharing Siggi's story.
06/13/2012 4:37:41 PM CDT
Elaine says ...
The best yogurt I have ever eaten!
06/13/2012 4:38:11 PM CDT
Sue says ...
We spent two weeks in Iceland and ate skyr every day. What a treat it was to find it in the US! Thanks for bringing us the story of Siggi's
06/13/2012 4:38:53 PM CDT
Rebecca says ...
Siggi's Skyr is one of my absolute favorites! I love every flavor (especially the pomegranate & passion fruit). I was astonished at the low sugar content and simple ingredients list--that is why I first decided to try it. I appreciate the emphasis on simplicity, the environmentally sound practices, and the quality. I usually intend to eat it with fruit but love it so much that I end up eating it straight from the cup, completely disregarding my fruit! Also, the customer service support via email is phenomenal.
06/13/2012 4:42:06 PM CDT
Jess says ...
My son and I enjoy the orange ginger, especially if he's got an upset tummy : )
06/13/2012 4:54:46 PM CDT
Mary Ann says ...
I absolutely love Siggi's Skyr!!! If you have not tried it, please do as I am sure you will love it also. It is not sweet, but just right and the consistency is more substantial that other Skyr I have tried. I believe it is also healthier for you that other brands. Try it...you'll like it!!
06/13/2012 6:20:08 PM CDT
Deb says ...
One of my favorite times of the day is when I can take a break and open up a container of Siggi's Skyr. The orange ginger is also my favorite taste; hope to see other flavor combinations (pomegranate or passion fruit?). I particularly appreciate the low sugar content for health reasons.
06/13/2012 6:49:36 PM CDT
trevor says ...
Was hoping for the method/recipe. I make my own (unadulterated) yogurt each week and would like to know how to improve mine.
06/13/2012 6:56:57 PM CDT
Caite says ...
I Love Siggi's yogurt - it is the best tasting, unique flavor, and good for you. Thank you Siggi.
06/13/2012 11:14:33 PM CDT
Elena says ...
I love Skyr and Siggi's is the only similar product you can find here in the US. I have not been able to find it the WF's in my area. I was told there were not going to be carrying it because it was not selling very well... What a disappointment! I hope this means they are going to start carring it again... If you love Skyr you should try Skyr cake... It is amazing http://planandplay1.blogspot.com/2011/10/icelandic-skyr-cake.html
06/14/2012 12:19:31 PM CDT
Rebecca says ...
Absolutely love Siggi's and rarely eat other yogurt or skyr since discovering Siggi's after a trip to Iceland several years ago. Glad Siggi's was the brand of skyr my local WFs carried. Great for a diabetic like me, good protein with little sugar!
06/14/2012 2:54:40 PM CDT
Ann says ...
06/15/2012 12:05:17 PM CDT
Lucia says ...
I love Siggi's skyr. I love the "not too sweet" taste of it. My favorite flavor is blueberry. But the plain one is very good too. Siggi's skyr definitely found its own special place in my fridge, but I have to say, it never stays there for too long.
06/15/2012 8:39:27 PM CDT
Kathlelen says ...
I have not tried Siggi's, but it sounds very interesting, and I'll have to pick some up on my next shopping trip. I love Whole Foods and shop there weekly.
06/16/2012 12:02:20 AM CDT
LaVonne says ...
I have the Siggi's plain skyr in my fridge regularly. But for a special treat I dip a spoon in melted Scharffen Berger semisweet chocolate, and take bites of Siggi's orange ginger skyr with toasted sliced almonds sprinkled on it. Yum!
06/19/2012 5:13:46 PM CDT
Luann says ...
Better than Greek!
06/21/2012 3:01:28 PM CDT
Elizabeth Daigle says ...
I LOVE Siggi's always makes me feel like I am really in Iceland which in the future I will venture to for they have geothermal and wind aspects that we need to adopt in the U.S. Thank you for having Siggi's to the store.
08/14/2012 9:30:18 AM CDT
Lauren says ...
Before traveling to Iceland, I would eat Siggi's from Whole Foods and enjoyed it. After being in Iceland and having their Skyr.is brand, I was blown away. It tastes nothing like Siggi's! It is soft, fluffy, with amazing infusions of powerful fruit flavors. Since coming home, I've been looking everywhere for the Skyr.is brand. Unfortunately, it seems Whole Foods only sells it on the East coast and the North West. Please bring this brand to San Diego and the South West. It is amazing!
08/27/2012 11:57:31 AM CDT
Margie Snyder says ...
My husband is a cancer survivor.We recently got married and am trying to go 100% organic.We live in Norco ,CA.and your nearest store is in Pasadena,but this yogurt sounds great.I think the trip there will be well worth it,plus I love that Whole foods supports local farmers.But if we like it,willyou move closer to us,lol MJ.Snyer
09/05/2012 4:29:49 AM CDT
Pat says ...
I just tried Siggi's vanilla yogurt. I love it because of the low sugar content, and the taste is just what I like. How frustrating it can be when trying to find yogurt without at least 20-some grams of sugar--yuck!! I enjoyed watching this video of the history of Siggi's Yogurt, especially the farm scenes with all of the happy cows!
12/16/2012 10:37:35 AM CST
Jan says ...
Love this stuff. Can you please bring it to Whole Foods in Vancouver Canada!!
01/12/2013 11:28:58 AM CST
Karen says ...
I love this yogurt but the price of the yogurt has sky rocketed and I can no longer afford to buy. Stores in my area are charging $2.59 for a 5.3 ounce container and many have cut down their supply. What is happening?
03/22/2013 11:32:24 AM CDT
Nikki - Community Moderator says ...
@KAREN - Ultimately, each store location set the prices of their products. I would check with your local store to see if they can explain the price increase.
03/25/2013 4:42:05 PM CDT