Whole Story

The Official Whole Foods Market® Blog

A Simply Sweet Cherry Fest

I’ve got some juicy, plump, sweet news to share: it’s time for cherries, especially at Whole Foods Market®! Cherry Fest is our annual celebration of fresh cherries, one of the most anticipated fruits we sell. Whether creating something savory or sweet, or simply diving into a heaping bowl of chilled cherries, now is the time to celebrate this peak-season fruit and our stores are the place to find them. We source the best cherries – and plenty of them – so our stores have enough cherries for all of your cherry needs.

Now that you know where to find them, let’s talk about how to select the tastiest cherries. Here are a five steps to help you…well, you know, cherry-pick the best of the basket.

How to Pick a Sweet Cherry

Check the stems. Fresh cherries have green stems

Give them a feel. Cherries should be firm, no soft spots or bruising

Look for the good color. Depending on variety, ideally they should be deep, bright red to mahogany

Give them the once over. Fruit should be free of insect damage and pitting (little indentations caused by dehydration)

Give them a taste. Be sure the amount of sugar in the fruit is high

Oh, and size matters for cherries. Keep in mind the larger the cherry, the more fruit (less pit) you get. We want you to celebrate Cherry Fest in a big way too, so we’re giving away a case of cherries to five randomly selected winners! Yes, a whole case of cherries! (“How much is a case?” you ask. It’s a lot – about 10 pounds of cherries – enough to bake ‘em, preserve ‘em, dry ‘em, freeze ‘em and still have some for snacking on.) All we want to know is what you would do with a whole case of cherries. UPDATE: Thank you to everyone that entered. Congratulations to our winners, Patti, Becky and Vanessa.

Tell us in the comments below by July 11 and you could win! 

The fine print: These are red Washington cherries and will be shipped directly to you from our farmer partners. Depending on availability and quality, they may be organic or conventional. No purchase necessary. Promotion ends July 11, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible.

Void where prohibited.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

10216 comments

Comments

Zheng Huang says …

Have a cherry party and eat them with my friends of course!!! Just the Fruit~~~

april says …

I love cherries in everything no telling where i would start or stop

janet says …

I would share with family :) my hubbie has several forms of arthritis and gout and I hear cherries would be a plus in his diet:)

DM Dalla Betta says …

Chewy Chocolate Cherry Brownie Bites This recipe works for raspberries, too, when they're in season. 1/2 cup organic unsalted butter, 1/2 cup cocoa powder, 1 cup turbinado raw sugar, 3 eggs, 1 tsp. vanilla extract, 1 cup whole wheat pastry flour OR gluten free favorite w/ adjustments as needed,1/2 tsp. non-alum baking powder, dash pink sherpa salt, pint of cherries, halved (pits removed) In a large glass bowl cream butter, add cocoa powder, sugar and eggs. Blend in vanilla, flour, powder/salt. Gently mix in the fruit. Spoon batter into square 9 inch brownie pan. Bake at 350 degrees for 17-20 minutes or until toothpick inserted in center comes clean. Serve with vanilla ice cream or gelato for the young folks; a cup of coffee for we older ones!:)

Roy F. says …

I'd share it. Well, some of it. And eat the rest fresh and in a pie.

Veronica Garrett says …

I would bake cherry pies.

KT says …

Cherries are one of my favorite fruits! I would bake them into cobblers, pies, make smoothies, a sauce to spoon over ice cream, can them, eat them out of hand, and share my cooking experiments with friends and family!

Lily Kwan says …

I would make pies and tarts.

Julia L. says …

I love cherries, they're so sweet like candy and Whole Foods!!!!! I would make super duper yummy pies!!! Because I LOVE cherries!!!! <3

Danielle L. says …

A POEM ABOUT WHAT I WOULD DO WITH CHERRIES BY ME... :) Cherries are juicy, cherries are sweet, Cherries are scrumptious, the BEST to eat. I would use cherries to make many dishes, Such as soups or pies, which are both quite delicious Or maybe a stuffing and fruit salad too, With berries and melons of all types of hue. How about cherries with pasta or couscous? And ice cream would make another GREAT use. I would definitely eat cherries just as they are, And also preserve some in a shiny glass jar. These are just a few of the things I would do, If I won a case of cherries from you. :) Please, please, please, please pick me!!!!! I LOVE cherries and Whole Foods!!!!! <3

Zora says …

We would eat them just as they are! Our family loves cherries & they wouldn't last very long!

Gerald Armstrong says …

Nice tips and content. I also love cherries – they are easy to eat and very delicious. They also have a variety of uses in cooking and baking. Very useful fruit. Can’t get enough of them.

Yolanda says …

First let me begin by expressing my deep love of cherries! If I could I would eat cherries for breakfast, lunch and dinner. If I was the super lucky person who won 10 fabulous pounds of cherries I would use them to make cherry jam, delicious cherry glaze for grilled salmon, cherry tarts, cherry pierogi, Michigan cherry salad, cherry pie, cherry smoothies, cherries jubilee (cherry sauce over vanilla icecream), cherry compote, and simply washed and eaten fresh from a bowl. By the way I LOVE CHERRIES!!!! Especially Michigan cherries :) XOXO

Chelsey says …

I would probably bring some to work to share. Then, I would purchase my very first cherry pitter, learn that skill, and then attempt some savory recipes with them. I love mixing the sweet and savory! I've also never made a cherry pie, so that would probably need to happen as well.

Stephanie Cathcart says …

Whole Foods has changed my lifestyle! I have lost 80 lbs over the last 8 months and would love to share these cherries with my family and friends to educate them on how tasty healthy foods are and how easy it is to maintain a healthy lifestyle by shopping at Whole Foods.

Sara gambel says …

Pick me if you'd like to see someone eat the entire case in one sitting!

Pages